2019 is here, and if you’re still running the same old ad campaigns from a year or two ago, it’s time to turn off cruise control. As much as we would all love PPC tactics (and SEO for that matter)…
In this month’s roundup of the best of the best in tech and marketing blogs, our researchers found the following helpful articles: Amit Agarwal, Digital Inspirations, www.labnol.org In a December 3rd post found on Digital Inspirations, Amit Agarwal discusses the…
This ultimate Facebook Retargeting guide will show you the importance of remarketing, how remarketing works on Facebook, and how you can set up Facebook Retargeting for your own business. You go shopping on Amazon.com for phones and you fall in…
Landing pages are about first impressions… but if you don’t update them with the latest design trends, the impression will be a company that’s outdated and out of touch. Design trends are crucial to landing pages because they act as…
We’ve been saying that all your marketing channels need to work together to achieve your goals. We say that a lot. Each marketing channel is, after all, part of a tactic in your greater strategy. The trick is to leverage…
C-H-E-A-P-S-K-A-T-E: 10 Ways to Boost Your Ecommerce Business with Low-Cost Marketing Tactics Who are you calling CHEAPSKATE? No one likes to be called a “cheapskate.” However, today cheapskate is a good thing. Wear the badge with honor. You see, CHEAPSKATE…
Your event registration page plays a critical role in converting website visitors. In addition to increasing event ticket sales, your event registration sets expectations for your audience and defines your event brand as a whole. To maximize its potential, your…
“If you can’t measure it, you can’t improve it.” – Peter Drucker. It’s the same for your email marketing campaigns. But what many marketers don’t realize is email marketing metrics go beyond open rates, click-through rates (CTRs), and unsubscribe rates.…
This is one of the biggest problems I have encountered during my research in the Work-Life Balance of many Small and Medium Business owners. What I have found is there’s one point missing from the many studies on work-life balance.…
Ah, holidays – the time of year all ecommerce businesses are impatiently waiting for. Their long, meticulous preparations will soon repay them with increased website traffic and sales revenue. But the businesses who are going to be the biggest winners…
