3H21KUXVT4.jpg

How Important is the Option to Work Remotely to Employees?

Will the option to work remotely make or break a job acceptance? We conducted a nationwide survey to determine how greatly job seekers value remote work

How Important is the Option to Work Remotely to Employees?

Technology has advanced to a point where employees can grab a laptop and their cell phone and set up shop wherever it is most convenient. This has led to a major shift in how companies do business. Rather than asking their employees to commute to work every day or even at all, many companies have opted to give their employees completely free reign for whether or not they work from a desk. In fact, most companies will at the very least offer the option to work from home when their employees are feeling under the weather or have a personal situation going on that requires them to leave the office.

This option is seen as a vital way to accumulate talent as it becomes more expected as a perk. Companies see huge benefits to giving their employees more freedom, and it also cuts office costs and boosts general engagement for employees. It seems like a win-win for both employees and companies. But as it becomes a more mainstream option, there has been more discussion about how important this is to continuous talent acquisition. This survey asked over 2,500 people nationwide how important they feel that the option to work remotely is to their decision to accept a job. The results might surprise you.

Map illustrating how important remote work is by state.
How Importantly Employees Rank Working Remotely On a Scale of 1-10 by State

On average, the ranking for how important it was to an employee that their employer offers a remote work option was lower than we would have estimated. Most states averaged right around the middle of the road for how highly they rank working from home as a perk. Vermont had the highest average at just under 7 out of 10, followed by Alaska and New Hampshire. It’s possible that the snow-filled winters (and by extension snowy road conditions) had something to with the higher rankings in the Northeast!

Meanwhile, on the opposite end of the spectrum, New Jersey, Louisiana, and Tennessee had the lowest ranking for how important they feel the option to work remotely is to their work experience.

Graphic showing how important remote work is ranked by gender
How Importantly Employees Rank Working Remotely by Gender

Over 50% of women reported that they feel like working remotely is at the very least a great perk or at the very most, vital to their acceptance of a job. Meanwhile, over 50% of men report that they don’t worry about whether or not they can work remotely at all, and 15% of men view the option to work remotely as a detraction from the job.

Chart displaying how important remote work is considered by generation.
How Importantly Employees Rank Working Remotely by Generation

The younger generation might have the reputation of being the most entitled, but actually, Gen X was the most likely generation to say they won’t take a job unless the option of working remotely is available. Millennials ranked it highly in importance and most said they at least think it’s a great perk, but shockingly, Millennials were also the most likely generation to say that they view the option to work remotely as a detraction. This might stem from studies that have shown how effective collaboration in the workplace can be to help teams achieve their goals. Unsurprisingly, Baby Boomers were the most likely generation to say that they don’t worry about working remotely at all.

Offering your employees a remote work option is a great way to provide them with a flexible work environment that allows them to work in the way that best suits them. This will allow for more creative results on their projects and an overall more pleasant work environment. As technology continues to evolve, more methods of giving your employees a flexible work schedule will become available, and it’s important that you keep on top of technology in that area as well as everywhere else. Wondering how the latest marketing software can boost your company’s efforts? Contact us here for more information!

Original Article

Content Marketing 101: How to Repurpose and Update Content

It’s easy to feel overwhelmed as a content
marketer.

After all, you’re competing with the internet,
where thousands of new blog posts are being published by the minute.

Literally.

About 4.4M blog posts are published per day, which
works out to about 3000 posts every 60 seconds.

And somewhere in that never ending flurry of
content, you have to make sure your post gets noticed.

No small feat, I know.

But, I’m about to make your life a lot easier!

Some content marketers like the quantity approach. They like to publish hundreds of new blog posts every month, chasing all sorts of keywords in the neverending pursuit of new traffic.

I don’t agree with that. It’s a waste of time.
It’s also a lot of hard work.

Amazing
content is what grows your audience.

That’s why effective content marketing is all about working smart and getting the most for your efforts.

One
really good blog post can be the backbone of an entire content marketing
strategy.

Source

How, you ask? Two ways: You repurpose and
update your existing content.

Repurposing content is a time-saving way to
build tons of “new” content and grow your audience significantly.

Equally as important (and low effort) is
updating older content. Updating blog posts on a regular basis, along with all
your spin-off content, is a great way to build on what you already have (rather
than starting from scratch everyday).

There are many SEO benefits that come with
doing both, too.

Sounds good, right?

Can effective content marketing really be that simple?

Yes, yes, and yes.

Content marketing is not about quantity, joint pain, and sleep loss.

It’s about ranking first on Google because you
created something so good that readers (old and new) love it for eternity.

Repurposing great content amplifies the reach
of your content, and helps to drive traffic from numerous sources and across
platforms. Meanwhile, updating older content tells Google that one blog post is
always going to stay relevant. That keeps it ranking number one and driving new
waves of traffic every week.

What exactly are the benefits of repurposing and updating my content?

There are plenty of reasons why you should
repurpose and update existing content. I won’t get into all of them but here
the ones that motivate me to do it:

  1. Save time and money
  2. Establish your evergreen content
  3. Significantly boost your SEO rankings
  4. Build topic authority
  5. Reach new audiences
  6. Reinforce your messages
  7. Keeps your content on brand

Save time and money

You’ve already done the research and got all the points down in writing. Now you’re just recycling. You’re not starting from scratch, you’re not doing research, you’re not creating multiple drafts. Less time spent on a new blog post means more time making money elsewhere.

Establish evergreen content

A really good blog post will tackle a timeless topic, like design trends or how to give a keynote presentation. While new trends, new research, new tools, and new hacks may come around, you’ve already got the base content. You just need to update it so it stays current.

Boost your SEO rankings

Over time, with so much content on the same
topic getting a ton of engagement and pointing back to your original blog post,
Google will realize you’re an authority on the topic. So it’ll lift all your
content up, knowing how relevant it is.

Develop topic authority

As you keep talking about the same thing,
you’ll keep learning new things, and eventually become a bit of an expert. This
helps to establish you as a thought leader in that space and your company as an
authority. Google recognizes your site, while readers recognize your brand.

And no, you don’t need to be an ‘expert’ on
something before you start writing about something.

Reach new audiences

By repackaging your content into new forms of content, it can be shared on different platforms and on different channels. Not everyone discovers content in the same way, and this lets you access a wider range of audiences that may not have come across your blog post, email campaign, video/webinar, or presentation, etc.

Reinforce your message

A blog post might be great, but an infographic or video might really help the ideas sink in. Pushing the same message in different forms helps get your message across and educate your audience effectively.

Develop your brand

Over time, across different channels, your
audience sees that you’ve created awesome content around a single topic. This
enriches your brand, bringing together your current brand identity and topic
expertise. It lets you demonstrate a consistent personality and voice, and
authority as a source for information.

How to repurpose your blog post into new, awesome content

Alright, let’s get into the nitty-gritty of this post – how to repurpose your blog post into new kinds of content!

With a clear-minded approach, and minimal
effort, here are the best ways to repurpose your blog post into 7 different,
engaging pieces of content:

  1. How to repurpose blog posts into infographics
  2. How to repurpose blog posts as guest posts
  3. How to repurpose blog posts in presentations/webinars
  4. How to repurpose blog posts into online courses
  5. How to repurpose blog posts into videos
  6. How to repurpose blog posts into social media posts
  7. How to repurpose blog posts into ebooks and whitepapers

To break down your blog post into different forms of content, you’ll need to follow specific sets of steps. Let’s explore what the each process looks like!

How to repurpose blog posts into
infographics

Infographics are highly visual pieces of
content, especially long-form infographics. They are low on text, and high on
images, icons and color. That’s why you can’t just copy and paste your blog
post into an infographic design.

They are also one of the most-shared types content online today.

You’ll need two things to repurpose your blog
post into an infographic:

  1. An infographic outline based on your blog post.
  2. A professional infographic template to design your infographic.

The infographic outline lets you repackage your blog post in a way that makes sense visually, is engaging and is easy to read. It should have notes and content to reference to guide the design.

An infographic template makes the design
process 100 times easier by providing design inspiration and structure for
anyone to work with.

Here are a few basic steps to follow to create
an effective infographic outline:

  • Keep your blog post’s title and
    subheaders (these are the infographic’s individual sections)
  • Identify key takeaways for each
    section (these are your individual points)
  • Be concise, avoid lengthy
    paragraphs (stick to 2-3 sentences in each section)
  • Use as many stats and points of
    data as possible
  • Include links to other design
    examples or inspiration to help inform the design process

Here’s an infographic outline example that you
can follow to create your own:

How to repurpose blog posts into
guest posts

Think about guest posting on topics related to
your blog post, when you’ve got your blog post outline ready.

I know, it seems like you’re jumping ahead.
But this helps you plan out how you can write some relevant guest posts that
can point back to your original post.

It’s worth the effort since these guest posts
will:

  • Build your topic authority
  • Secure backlinks to your post and help it rank
  • Increase the amount of traffic your post gets

The easiest way to plan out the guest posts
you’ll write is to focus on individual sections in your original blog post.
Choose specific sections that you can expand on.

For example, if I chose to do that with this post, I’d likely write one post for each way to repurpose a blog post. In my guest posts, I’d provide more detailed steps, examples, and point to any relevant content that helps validate what I’m sharing.

Then comes
the slightly harder part: pitching your guest posts.

Source

Hey, don’t sweat it! Pitching guest posts is a
bit of a grind if you’re new to it. But with the right process and some
patience, it’s a breeze.

First, you need to get yourself a list of
publications that would actually be interested in your guest post, and get
familiar with them. Every site has different guidelines, different ways to
contact the editor, and different publishing schedules. That means you need to
visit these sites, understand what they’re asking for, and pitch them
accordingly.

There’s no shortcut for that.

Don’t resort to spamming editors’ inboxes, either. You’ll only annoy the people you want to have as friends one day. Here’s insightful advice from 80+ editors on how to pitch effectively that you should check out before pitching.

How to repurpose blog posts into
presentations/webinars

At some point you might give a talk on your
blog post at a conference or in a webinar. Even if you’re a spectacular public
speaker, you need an engaging presentation slide deck at your disposal.

When considering your presentation design, let’s talk about what to avoid first.

According to David Paradi’s annual presentation survey, here’s what
annoyed audiences the most about the presentations they sat through.

  1. Speakers reading from slides
  2. Slides with numerous, lengthy sentences
  3. Really small text that’s hard to read

What these comments all have in common is that they center on text. If your speaking points are literally what’s on the slides, if there are way too many sentences on each slide, or the text is minuscule, you’re going to bomb.

The best way to approach presentation design
is to have each slide focus on a single point, idea or emotion. Then follow up
those slides with great visuals, examples, screenshots, memes and more.

This is easiest if your blog post already has tons of visuals which you can just repurpose.

How to repurpose blog posts into
online courses

People want to learn. They want to get better
at what they do.

If you have detailed ‘How-to’ type posts that help solve real problems for professionals, then set up an online course or learning hub. It doesn’t have to be an official set of courses with lectures and assignments, either (although that works, too).

For example, Brian Dean’s Backlinko
blog (pictured above) has tons of helpful blog posts on anything SEO. His SEO
Hub just brings all of his content together in a way that makes it easier to
navigate. It’s organized by intent, helping people find everything they need on
specific aspects of SEO and content marketing.

That said, your newly curated content should
also provide more context, offer a number of helpful instructions, relevant
examples and case studies. You want to build on the foundation of content you
already created.

If you’re using your learning hub or course as
a way to capture new leads, reward the people who sign up. Be ready to give
your course-takers something no one else has access to. It could be a process
checklist, a cheat sheet, a template or something else simple but valuable.

How to repurpose blog posts into
videos

The content team at Venngage takes their best
blog content and turns them into videos. Our post about different types of
infographics exists as a simple video on YouTube. This helps us reach new
audiences by building our presence on a new platform.

Creating instructional or explanatory videos
is a great way to access and engage new audiences. It’s also a great way to
show up in search results!

FYI: You can actually optimize YouTube videos
for SEO. Just check out this video optimization guide here.

Also, here are some tips to help you repurpose
a blog post into a video:

  • Use your post’s table of contents or headers as the guide for the video’s structure
  • Use on-screen graphics and examples to clearly communicate your messages
  • Make sure that everything you say is important! Include breaks and changes in pace to keep your audience tuned in
  • Make jokes, change the inflection of your voice, and talk with your hands for a more engaging video

How to repurpose blog posts into
social posts

Creating social posts out of your blog post content is probably the easiest win from this entire list. You can create custom posts that share insightful tips, revelations or statistics to share and reference your original post.

You can also just share different visuals from
the post itself. The best part about it is that you can schedule your posts in
advance using any social scheduling tool.

I’d suggest first creating the infographic
from your blog post, and then sharing sections of your infographic as
individual social posts. It can be the title card, quotes, captions,
statistics, charts, and anything else that’s attention grabbing.

Remember, the more visually appealing the design of your social media content, the
better chance people will pause to look at it as they scroll through their
feed.

It’s a great way to encourage visits to your
blog post, and also build more interest as your consistently share valuable
insights from your post.

Pro Tip: As you create marketing collateral across channels, be sure to keep color choices simple. You want to maintain consistency. More importantly, you want to complement your brand colors every step of the way. Check out this post on color theory to help you establish style and color palettes that work for you.

How to repurpose blog posts into whitepapers & ebooks

Whitepapers and ebooks are great content marketing assets because they’re excellent lead magnets. You can use them to segment highly engaged audiences, collect emails (aka build your email list), build lead-nurturing campaigns and more.

Since you’ve got the basic content already down, you can spend more time setting up your distribution and nurturing campaigns around your whitepaper or ebook.

Just like in a course, you need to offer more
than the original piece of content to really provide value. It boils down to
three things:

  • Highly engaging visuals
  • Real-life examples, case studies
  • Instructions and actionable tips

Build on your existing blog content by
incorporating those three components and you’ll have an excellent lead-magnet
to share with your audience.

When you’re designing your whitepaper or ebook, think of the pages like presentation slides. While they can have more text, they should be very clear, easy to read and easy to understand. The visuals you’ve paired the sections of text with should enhance the impact of your message.

How to update existing blog content

Just like repurposing content, updating
content should be a fundamental part of your content marketing strategy.
Updating content properly leads to an increase in organic traffic, more
backlinks, and improved rankings. It also lifts up under-performing content,
ensuring your blog is performing at its best.

Updating blog content is another low effort, easy win.

Source

My favourite kind.

If you choose to update your blog post with new information, new sections, new links – then Google will reconsider the value of your post. It also gives you a reason to re-promote the post to your audience, since the post offers even more value than it did before.

What blog content should I
update?

Deciding which blog posts get updated really
depends. Ask yourself, how many blog posts are there? Have all the blog posts
been SEO-optimized yet? Have any blog posts dropped in rankings recently, lost
organic traffic or seen lower CTRs lately?

Personally, I found Jonas Sickler’s post on thin content very helpful. It’s a guide on how
to audit your site (very simply). It lets you identify all the pages you need
to either update or possibly remove, and then prioritize them.

It’s also a great content marketing practice
to revisit content that’s always performed poorly and investigate why. Is it
the formatting, the lack of focus on keywords, lack of visuals, the length or
something else? Compare them to high-performers and ask yourself what changes
you could make to improve their quality.

How do I update my blog content
effectively?

Updating content is a great opportunity to
make sure your content is up-to-date and relevant. It’s also an opportunity to
make sure the post adheres to SEO best practices.

You
want your blog content to always provide the best user experience and satisfy
Google’s ranking factors.

Here are a few things you can do to update
your content and get Google’s attention:

  1. Link to new sources
  2. Add new examples and references
  3. Update broken links
  4. Apply SEO best practices
  5. Double-down on organic keyword rankings

Link to new sources

To begin with, any sources you referenced in your blog post might have already been published a year or two ago. So check if there are new posts on the same topic that you can link to instead.

Linking to new sources is helpful to your
audience since you’re providing the most up-to-date information. Google also
notices that newer, more relevant pages have been linked to and signify a
change in the post.

Add new examples and references

If you’ve included visual examples or
references to what other companies and influencers have done, consider updating
them.

Over time, the examples you shared may be
outdated or common knowledge for your readers. Updating any examples you’ve
used provides value to readers new and old. It’s also another signifier to
Google that your content has changed.

You can also include more tips and examples,
to further enrich the post.

Update broken links

Unfortunately, other sites often remove blog posts or restructure their site and breaking links in the process. If your page has a number of broken links on it, Google ranks it lower, since it looks like a poor user experience. You can use browser extensions like Check My Links to quickly scan your page and identify any broken links.

Apply SEO best practices

All your blog posts should be SEO-optimized. This requires following a specific blog format that reassures Google you’re providing a great user experience.

Here are some easy, impactful ways to optimize
your blog post for SEO:

  • Use the primary keyword
    consistently throughout the post
  • Use headings and subheadings often
    and consistently to break up your post
  • Use a variety of visuals
  • Apply descriptive alt-text to your
    images

Double-down on organic keyword rankings

Even though your blog post focused on one
specific keyword, you might be ranking fairly high for other keywords
unintentionally.

Doubling-down on these keywords can increase
the organic traffic to your page.

You can check that with tools like Ahrefs.

You can register for a trial period to try it
out for free, although I’d recommend purchasing it. There are a ton of valuable
SEO insights Ahrefs provides that you can plan your content strategy around.

In Ahrefs, you can paste the blog post URL
into the search bar. This lets you view organic keyword rankings. You’ll see a
list of terms which you currently rank for and the position you’re holding on
them.

Order them by position and see what you’re
ranking for under 20. You should gauge the relevance of the individual terms.
If the search volume and position justifies the effort, incorporate that term
into the post. Dedicate a section to it in your blog post update.

Diversify and conquer

Blog posts are the cornerstone of any content
marketing strategy. They’re essential for SEO, give your brand a voice,
establish your brand’s authority, and connect your offerings with the right
audiences.

But blog posts alone should not be your entire
content marketing strategy. That’s an ‘eggs in one basket’ scenario.

Get yourself a few more baskets to improve your online visibility and acquisition. Blog content serves as a foundation to create great content across different channels and in different formats. So use the content you already have!

Repurpose your blog posts into cool, new
content that your audiences will love. Your competitors will, even if you
don’t.

Bookmark this guide if you find it helpful, and share your thoughts with me! I’d love to hear what’s been working for you, what you think I’ve missed, or some of the challenges you’ve faced with repurposing or updating content.

Original Article

20 Ways to Create the Perfect Thank You Page (with Examples)

Success: the feeling you get when someone fills out your opt-in form, completes a purchase, signs up to your email, or whatever the desired end goal is on your website. You created the perfect landing page and got your visitor to sign up. Congrats! But what else did you do? Did you take full advantage of that conversion? Likely not.

Typically, when a visitor completes an action on your site, they’re immediately sent to a thank you page. Most websites, however, have lackluster thank you pages that barely meet the expectation of the visitor.

They also miss the chance to further engage with visitors, move them along to another section of the website, make a sale, make it easy for them to follow the brand on social media, and so on.

All those missed opportunities that could have been taken advantage of with a good thank you page. A simple “thanks, and here’s your ‘whatever’” just doesn’t cut it. A visitor who has already completed an action on your website is much more likely to go a step further but if all you offer is thanks, you leave them hanging.

In this article, I’m going to show you what you need to create the perfect thank you page. From the simple “What is a thank you page?” to ideas on how to optimize your thank you page for engagement and conversions, I’ll cover it all.

Let’s do it.

Table Of Contents

What is a thank you page?

First up, what is a thank you page?

Simply put, a thank you page is a page that website visitors are sent to directly after they’ve completed a goal on your website.

how to create the perfect thank you page

That could be signing up for your newsletter, opting in to receive your free guide or ebook, completing a purchase, reserving a spot in your webinar, etc.

Whatever the end goal is, your visitor should be directed to a thank you page immediately after completing the required action (likely filling out a form).

Why do you need a thank you page?

So why do you need a thank you page?

The most basic function of a thank you page is to confirm the action the visitor just completed (i.e. “Thanks for signing up to our newsletter!” or “Your order is confirmed”).

But, in reality, it should do much more than that.

Have you ever filled out a form or completed a purchase then were directed to a page that was unclear, unorganized, or unprofessional?

Maybe a simple white page that just says, “Thank You” or “Order Confirmed”.

We all have.

What kind of feeling did that page inspire?

Did it draw a reaction? Did it leave you feeling reassured you made a good decision? Did it make any connection with you?

Likely not.

A page like that fails to connect with people and, ultimately, leaves your visitors left high and dry.

It leaves a huge opportunity on the table and all that effort and energy trying to get that person to convert is wasted.

Not only that, a poor thank you page can leave a bad feeling in your visitor’s stomach. A page like that fails to reassure the visitor that they made a good decision (typically referred to as “buyer’s remorse”).

They may even decide to forgo engaging with the thing they just signed up for (if it’s guide, maybe they end up deleting or never reading it, if it’s a product, maybe they decide to cancel the order).

It’s clear that the visitor is engaged with your offer and your company. They went so far as to complete whatever action you required of them. So why wouldn’t you put more effort into your thank you page?

A thank you page is an opportunity for so much more.

To propose that question again, why do you need a thank you page?

It’s not to just simply confirm a completed action, but also an opportunity to engage with your visitors more and ultimately, a chance to move your visitors along and deeper into your sales funnel.

But not only do you need a thank you page, you need a good one.

So, let’s cover what you need to start:

What your thank you page should include

First, your thank you page should include the obvious, “thank you” in one form or another (thanks, congratulations, order confirmed, etc.).

This confirms the visitor has completed the desired action.

Next, the page should include clear instructions on how to proceed. If they just signed up for a free ebook, let them know that it’s on its way to their inbox and they can expect it shortly. Or, include a clearly-stated, easily visible button that says “Download your guide”. Whatever it is, make sure the visitor knows exactly what to do.

Finally, it should include a strong call-to-action (CTA). Your CTA should be easily visible, well-defined, and move the visitor to the next step. This might be a further resource (like a blog post), checking out your product, or even just sending them back to the homepage.

To reiterate, your thank you page at the very least should include:

  1. Thank you (to confirm)
  2. Exact instructions on how to proceed
  3. A strong call-to-action

But, that’s just the start.

A good thank you page offers more. It offers a way to further connect and add more value. It can be an opportunity to drive traffic to other content, nurture leads, get someone to purchase something, acquire customers, and so on.

So let’s move onto some ideas for doing just that.

Thank you page ideas (to increase engagement & conversions):

Below, is a list of ideas to consider adding to your thank you page. At the very least, you should include the points I mentioned above (and will further detail below).

Beyond that, think about how these ideas will work for your company and how you can implement them into your own page. Don’t go overboard adding every last idea. Think about what you want the visitor to do next after visiting your thank you page and go from there.

1. Thank or confirm

I want to reiterate to actually include a thank you or confirmation message of some sort.

This should be as clear as possible. This lets the visitor know they’ve completed the required action and they can expect whatever it is they’ve signed up for.

2. Provide clear instructions

Going along with the first point, you need to make sure you actually provide the value you promised and the visitor knows how to get it.

If it’s a free guide or ebook, include a large button on the thank you page that says, “Download your free guide” so the visitor knows right away how to get it.

Or, if you’re sending it via email, tell them exactly that and when to expect it: “You will receive your free guide in your inbox shortly.” Also, think about including a contact email if they having any trouble downloading it or never receive it.

3. Restate value of original offer

Next, you want to restate the value of the original offer. If it’s an ebook, state what it is, what is included inside the book, and what the visitor will learn by reading it.

You want to make sure the visitor actually reads the ebook they just signed up for. You, or someone within your company, likely spent a lot of time creating it. Plus, it’s a chance to educate your audience and position yourself as an authority.

Also, if this free offer is part of your sales cycle, you will likely have an easier time reaching out to them if they actually engaged with your content and found it useful.

By restating the value, you can curb any hesitation or “buyer’s remorse” the visitor may have, and make sure they take advantage of the resource they signed up for.

4. Recommend additional articles or other resources

Your thank you page can be a great way to direct people to further content. They already found your offer enticing enough, they will likely be interested in others you have to offer.

You may consider adding some of your most popular posts to the page or you can get a bit more specific like adding content that relates to the offer they signed up for. For example, if they signed up for a landing page optimization guide, you can direct them to your post on landing page design tips.

Additionally, if the visitor just signed up for your product or service, you may include resources on how to get started, FAQs, or other help related pages.

Finally, you may even want to consider how your thank you pages fit into your overall content strategy. For instance, you may want to create content specifically for these visitors (optees) only. This might be an article (related, helpful tips), a further free offer (like a template), or an exclusive video course. By offering an exclusive piece of content to only those who signed up, you can create a stronger connection and give the visitor a feeling of being valued.

5. Add social sharing buttons

This is a place where a lot of pages fail, surprisingly, since it’s so simple to set up.

Adding social sharing buttons to your page makes it easy for visitors to share your offer. Even if you included social buttons on your landing page, it’s a good idea to include them on the thank you page as well.

The visitor may not think about sharing until after they sign up or they may want to complete the form to see the next step before sharing with a friend or colleague.

Ideally, you want to set the social sharing buttons to share the original landing page and not the thank you page.

6. Invite them to follow you on social media

This too is another simple one that I’m surprised more companies don’t implement. The visitor is already engaged with your content and your company. Thus, they are much more likely to follow you on social media.

By simply including a few links to your social media profiles (choose a select few, don’t list every single network out there), you give the visitor a chance to easily follow your brand and get updates on your new content.

7. Refer a friend bonus

This method was instrumental in helping Dropbox grow to the hugely popular cloud storage platform it is today. The idea, essentially, is to offer the visitor extra value for referring a friend and getting them to sign up too.

In Dropbox’s case, they offered (and still do) additional storage space for free if you referred a friend and that friend signed up for a Dropbox account.

This created a viral campaign that helped Dropbox explode in popularity.

However, it’s a strategy that you could implement into your thank you page. By simply offering added value (like a coupon code, free sample, extended free trial, extra credits, even additional free content) in turn for referring a friend, you encourage the visitor to share your offer, engage with your company more, and get some “free” promotion in the process.

The example below encourages visitors to refer friends and earn free products. They make it easy for them to share by including a copy & paste link as well as Facebook and Twitter sharing buttons.

thank you page epic guide

8. Include social proof

Remember when I said that a poor thank you page can sometimes leave you regretting your decision (resulting in “buyer’s remorse”)?

One of the best ways to curb that feeling, and let visitors know they’ve made a good decision, is with some social proof.

By adding positive testimonials (from real people, don’t make them up), the visitor can get real feedback and confirm they’ve made the best decision.

If your offer was a free ebook, then include some testimonials from people who read it and found it useful. This lets the visitor know it’s worth reading.

You may also include testimonials about your business (like how great your customer service is) or product as a whole. This can encourage visitors to move further along in your sales funnel and check out your product.

9. Add comments

It may not be the first thing that comes to mind, but adding comments to your thank you page can be another way to engage visitors.

Let’s say you’re offering a free ebook, by allowing comments on your thank you page, you can give readers the chance to comment what they thought of the book, share their own ideas, or ask questions.

Just be sure to provide some text encouraging visitors to comment and allow them to come back to the page so they can comment later.

The example below by Social Triggers uses this method. The page allows people to comment with their excitement and what they think of the book. It’s also a chance for further communication between them and Social Triggers.

thank you page epic guide comments

10. Ask to sign up to newsletter

If your opt-in process did not automatically add visitors to your email newsletter, then this would be a good time to do so.

They already find your content useful and are engaged with your company, by simply including a signup form for your email newsletter, you can get additional signups and grow your list.

11. Add to calendar option

If you’re offering a free webinar, or maybe even a free event, adding an “add to calendar” option on your thank you page is a must.

Often, people can sign up for a webinar and never actually attend. They get caught up and forget all about it.

However, adding an “add to calendar” option, for say Google calendar, can ensure the event is put on their schedule and they won’t miss it.

12. Sign up for a webinar

If you offered a free piece of content like a guide or ebook, you could also include a related webinar you have on your thank you page.

The visitor already found your content useful and enticing enough, they will be much more likely to sign up for your webinar add this point.

13. Create an account

If your visitors landed on a thank you page because of a purchase they just made, then this can be a good time to get them to sign up for an account for your site.

For instance, if you’re an e-commerce site, you may include a form for visitors to create an account immediately after purchase (if they did not create one during the buying process).

However, make sure to educate them on the value of doing so. You may include something on them having the ability to check the status of their order, see tracking info, or earn rewards. This will make it more likely they’ll sign up.

The example below does just that. After completing a purchase, the visitor is presented with an option to create an account. There’s even a strong indicator (in the form of an arrow and large, orange box) directing the visitor’s attention to the signup. They tell the visitor they can earn loyalty points and receive future discounts to encourage signups.

thank you page epic guide create an account

14. Include related products or up-sell

Again, if you’re an e-commerce site, you want to take advantage of that precious space on your thank you page, rather than simply confirming the order.

Now is a good time to showcase any related products or products that go hand in hand with the one the visitor just purchased. For instance, if someone just bought a grill, you may show a few grilling accessories like a grill spatula, tongs, an apron, charcoal, etc.

These are all things they may need and including them on the thank you page can lead to another sale.

Also, you can use this opportunity to upsell a product. This can be especially useful for a SaaS company. Say a customer just purchased your lowest plan, you may offer the chance to upgrade while including some information on the benefits of doing so. Maybe you offer a special offer or discount at this point to get them to upgrade.

Or you may offer an a-la-carte option to go on top of their subscription plan. For instance, if you have an email tool that allows users to find email addresses, and the lowest plan includes finding 50 emails a month, you can include an option to buy another 25, 50, or 100 emails.

15. Include a survey

You can also use your thank you page as a feedback and research tool.

By including a survey, you get can some much-needed insight into your customer’s problems and whether you’re helping to address them.

Visitors are already engaged at this point, so they’re much more likely to provide some feedback or fill out a survey.

The example below from Harry’s includes a simple one question survey at the bottom of the thank you page. However, visitors are more likely to answer the survey at this point and Harry’s gets some customer feedback that can help them decide what type of subscription plans to offer.

thank you page survey example

16. Offer a coupon code

Offering a coupon code on your thank you page can be a good way to push the visitor deeper into your sales cycle and get them to make a purchase.

Also, it may be an added value they weren’t expecting when they signed up for your offer. Thus, creating a feeling of excitement.

If visitors aren’t acting on the offer, you may include an expiration date or countdown timer to encourage them to act quicker.

17. Include video

Video can be a great way to further connect with your visitors. Video offers you a chance to represent your company or get across a point that you just can’t do with text.

For instance, if you want to give the visitor a deeper understanding of your brand culture, video is a great way to showcase the personality and characteristics of your team.

Or, you may use this as a chance to educate the visitor about your product.

Video also tends to convert better. In fact, including a video on a landing page can increase conversion up to 80% and 64% of visitors are more likely to buy a product online after watching a video (Source).

18. Include a low-price offer

Another idea is to include a low-price offer. Customers who purchased from you before are more likely to purchase from you again than a 1st-time buyer. Repeat customers also tend to spend more.

You can facilitate this process by offering a low-price item on your thank you page. It’s an easier decision for the visitor to make and they get a chance to see the value you provide, how you deliver the goods and possibly address any other concerns they might have with purchasing from you.

The example below from Digital Marketer lists a low-price offer on their thank you page. At just $7, you can get their course on social selling. It’s way to get their foot in the door with the visitor and showcase the value they provide. A method that can lead to a future purchase of their more expensive courses.

thank you page low price offer

19. Free consultation/demo

Another good idea for consultants, agencies, even SaaS companies, is to offer a free consultation or product demo.

By offering a free 30-minute consultation or demo, you get a chance to interact with the visitor more and move them along in your sales funnel.

The visitor is already engaged with your content and likely finds your company reputable. Now is the time to get them to sign up.

20. Automatically redirect

Instead of optimizing your thank you page, you may find it’s a better option to redirect the visitor to another page a few seconds after visiting the thank you page.

This would work for additional content that may lend itself to the offer the visitor signed up for.

Thank you page examples (to learn from and copy)

Finally, let’s take a look at some thank you page examples (so you can learn from them and “steal” their ideas). First, I’ll start off with the more mediocre or basic thank you pages. Then, I’ll progressively move on to the best ideas that have taken full advantage of their thank you pages.

Let’s take a look.

Example #1: Sage

thank you page sage

This first example by Sage is presented after signing up for a free guide. The page is simple but does meet the basic requirements of a thank you page.

It thanks the visitor and provides them with the downloadable resource they signed up for. However, the overall design is very bland, and while they do have a link that directs the visitor to further resources on the Sage website, the link could be more prominent.

Sage, could instead, create a large, brightly colored button that directs the visitor to the next step (in this case, more helpful content on their site).

Additionally, while the page does include some social sharing buttons in the page footer, these appear to be more of an afterthought and are so tiny, could easily go unnoticed. Making these buttons larger and more prominent in the page body text (perhaps under the thank you message) could entice visitors to share this page (and the guide they just downloaded).

Example #2: Zappos

thank you page example zappos

This thank you page is presented directly after signing up for the Zappos email newsletter. They touch the few basic requirements for a thank you page: thanking the visitor for signing up, restating the value the visitor is getting by signing up, and what to expect. They also provide details on how to contact the company if needed.

However, Zappos could still make better use of the page. They may consider adding extra value by offering a special coupon code just for email subscribers.

Also, while their main navigation is still present, there are no recommendations to direct the visitor further along. Zappos could instead include some graphics of different product categories for the visitor to navigate to. Or they might include a “check out our latest sales” link.

Finally, no social sharing or “follow us” buttons are present. The visitor already signed up because they’re interested in following Zappos. Therefore, they’re already engaged with the brand and would likely follow Zappos on Facebook or Twitter. However, they don’t offer an option to easily follow them, so they miss out.

Example #3: CopyBlogger

thank you page example copyblogger

Taking a look at this thank you page, presented by CopyBlogger after creating a new account, we can see they have a simple design yet manage to hit the few basic requirements. They thank the visitor for joining, include detail on what to expect from the membership, and include a clear call-to-action (in the form of a large, red button) to proceed through to the site.

However, CopyBlogger might take this opportunity to showcase a few of their featured posts rather than having the visitor click straight through. Also, it would be a good idea to include some “follow us” buttons for their social media accounts so visitors can quickly and easily follow the brand.

Example #4: Infamous Musician

thank you page example infamous musician

This thank you page is presented after signing up for a free PDF from Infamous Musician. The page thanks the visitor, lets them know how they can get their PDF (by email and downloading it) and restates the value.

Not only that, it also provides a few more blog posts to check out and a chance to comment at the bottom of the page (there is even a link in the PDF back to this page so people can return to comment after reading).

Still, the page is missing social sharing and “follow us” buttons missing the chance for free promotion and getting visitors to follow them on social media.

Example #5: Backlinko

thank you page example backlinko

The above page is presented directly after signing up to Backlinko’s email newsletter. The page is basically part of a two-page process. However, I included the above screenshot because I wanted to showcase the detailed instructions.

After signing up to the newsletter, the visitor is provided with very clear instructions (with accompanying screenshots) on what to do next. There is no confusion on what to do next. The visitor knows they need to confirm their email and this ensures they don’t forget.

Example #6: Consulting Success

thank you page example consulting success

This thank you page by the Consulting Success is presented to the visitor after subscribing to their email newsletter. Rather than simply saying thanks, the founder, Michael, greets subscribers with what to expect from signing up.

The video offers a more engaging medium than simple text. In addition, the page also provides a clear call-to-action with a large, blue button that states, “Learn how to attract more clients.”

It’s an enticing offer that directs visitors to the next step, keeps them on the site, and moves them further along in their sales funnel.

Example #7: Neil Patel

thank you page example neil patel

The above thank you page by Neil Patel is presented after signing up for one of his webinars. Rather than just thanking visitors for signing up, he also provides additional details on what to expect from the webinar and the value you will get by attending it (in text and video).

He also includes options like “add calendar reminder” and text message notifications to ensure visitors don’t miss the webinar.

Finally, he includes a survey at the bottom of the page to get feedback from visitors to answer their specific questions and provide the best possible experience.

Overall, the page offers good detail and further engages the visitor. However, Neil might also think about including some social proof (in the form of testimonials) possibly from past webinars. This would help reassure the visitors they made a good decision to sign up and encourage them to show up to the webinar.

Also, he might think about including social sharing buttons to encourage visitors to share the webinar with friends, colleagues, or members of their team.

Example #8: Freshbooks

thank you page example breaking the barrier

This thank you page by Freshbooks is presented after signing up for their free ebook, “Breaking the Time Barrier”. Rather than thanking the visitor, they congratulate them for signing up for the book.

Not only that, they provide social proof for reading the book. Positive testimonials from those who have read the ebook reassure the visitor that they’ve made a good decision and should proceed with reading the book.

People can sign up for these ebooks but never commit to reading it. The added testimonials give the sense that the visitor needs to read the book and that it’s worth dedicating their time to doing so. Ensuring the ebook (that someone likely spent a ton of time creating) actually gets read and gives the company a chance to connect with readers.

Example #9: Impact

thank you page example impact

This thank you page is shown to the visitor directly after signing up for a free ebook from Impact. While the overall design of the page could maybe use some work (it’s a bit bland and unappealing) the page does make an effort to move visitors further along.

In addition to providing clear instructions for accessing the ebook and a large, clearly-stated download button, the page provides additional resources the visitors may enjoy.

These resources are additional ebooks the visitor may be interested in reading. The page also has “follow us” buttons so visitors can easily follow the brand.

Example #10: Optimizely

thank you page example optimizely

This thank you page is presented after signing up for a free guide from Optimizely. Instead of simply saying thanks (which they do) they also take the opportunity to present a few additional resources to further engage with visitors.

They provide an additional set of tools to download for free, give the opportunity to register for a contest they are offering and encourage the visitor to explore their community.

Also, they provide clear instructions on how the visitor will receive their new guide (via email) but also give them the option to download it from the page in the form of a clearly-stated, large blue button.

Overall, the page does a good job in trying to further connect with visitors and direct them to additional pages on their website.

However, one more thing they could consider adding are “follow us” buttons. They have some in the page footer but making them a more prominent feature on the page would encourage visitors to follow their brand.

Example #11: Uscreen

thank you page example uscreen

The above thank you page by Uscreen is presented after signing up for a free PDF. The page has a similar layout to the Optimizely page above. It thanks the visitor but also uses the opportunity to offer them a free trial signup.

This is a good place to get the visitor to sign up. They are already engaged at this point and since the book is related to their service, the visitor is likely interested. By giving them an easy option to sign up and listing the benefits of their service, they can increase subscribers.

Example #12: Wordstream

thank you page example wordstream

Here is another great thank you page example. This one is presented directly after signing up for a free guide from WordStream.

The page hits all the basic requirements: it thanks the visitor and tells them how to download the guide by putting “click here” in giant lettering.

However, it also provides additional detail to further engage with visitors. First, they offer a video to learn more about their product and the benefits they provide.

They also include an additional form to receive a “Free Adwords Performance Report” that is clearly visible and drawn to by the large, bright, orange button to the right.

This allows WordStream to further engage with visitors who may be potential customers and put them into a lead nurturing process.

Finally, they have social media icons for visitors to easily click in order to follow them on Facebook and Twitter.

Example #13: Kissmetrics

thank you page example kissmetrics

One of the better examples in this guide, the above thank you page by Kissmetrics is presented after signing up for their email newsletter.

The page first confirms that the visitor is subscribed. Next, they use the page to talk more about their product, what it is, the features, and the value you will get by using it. They also include a clear call-to-action to start a free trial for the product.

Finally, social media icons are present on the page (albeit in the footer) to allow visitors to easily follow the brand.

Example #14: Fizzle

thank you page example fizzle

Finally, this last thank you page by Fizzle, is what I believe to be the best example on this list. The page meets basic requirements like thanking the visitor but offers a ton of a value beyond that.

First, they provide a few recommended articles (drawn from their most popular posts) for the visitor to continue onto. Next, they include a video that showcases their brand and who they are as a company.

Finally, there is a note from the CEO at the bottom with a special offer for blog subscribers.

Fizzle does a fantastic job of optimizing their thank you page to further engage with their audience. Their additional content offers extra value to subscribers and lets them get to know more about the company and what to expect.

Stop creating terrible thank you pages.

Now you know just about everything there is to know about thank you pages and what makes a good one.

So stop creating lackluster, boring thank you pages and create one that engages with visitors and moves them to further action.

You’ve got a list of ideas, and examples to copy, so go put them into action.

What has been your most successful thank you page tactic? Share your thoughts in the comments below.

Original Article

photodune-4242600-marketing-xs-864x400_c

15 Email Marketing Metrics & KPIs For Measuring Campaign Success

Editor’s note: This article was first published in December 2018. It has been updated in March 2020 for accuracy and completeness.

“If you can’t measure it, you can’t improve it.” – Peter Drucker.

It’s the same for your email marketing campaigns.

But what many marketers don’t realize is email marketing metrics go beyond open rates, click-through rates (CTRs), and unsubscribe rates.

In fact, these won’t help you answer the key question – is your email marketing campaign effective?

So in this guide, we’re going to look at everything you need to know about email analytics.

You’ll learn about the key email marketing KPIs – the ones you see in your email marketing platform and the ones you can only calculate yourself – once you know the costs and have defined what conversions look like to you.

We also have a more comprehensive “how to” guide for email marketing if you want to deepen your knowledge even more.

Want to keep track of the latest trends and know how you compare with your competitors? Check out Email Marketing Benchmarks, our yearly email statistics report with expert analysis.

Email marketing metrics to monitor

Below is a list of the most important email marketing metrics you should track and pay attention to when doing your email campaign analysis.

Note: Different email marketing service providers may have their own ways of calculating these metrics. The following formulas are something I’d like to refer as a “standard” way of measuring your email campaigns’ performance. To be sure that you’re comparing apples with apples, I’d suggest that you compare the metrics using one single tool or email analytics dashboard.

Key email marketing metrics:

  1. Email open rate
  2. Click-through rate
  3. Bounce rate
  4. Unsubscribe rate
  5. Complaint rate
  6. Click-to-open rate (CTOR)
  7. Conversion rate
  8. Signup rate
  9. Churn rate
  10. List growth rate
  11. Subscriber retention rate
  12. Average revenue per email sent
  13. Email campaign profitability
  14. Delivery rate
  15. Deliverability rate

1. Email open rate

What is it?

Email open rate is simply how many times subscribers opened your emails.

It’s shown as a percentage and is calculated by dividing emails opened by emails successfully sent (excluding those that bounced).

How to calculate your open rate:

Email open rate = (# of email opens / # of emails delivered) * 100%

How are email open rates tracked?

To track email opens, email marketing software embeds a small transparent image or 1×1 pixel into your emails.

The host server then records the ‘open event’ when the browser or client request to download the image.

That means an open only counts if your recipient opens the email and enables images – or clicks a link.

So it can be tricky to get a truly accurate rate, since some people only open the text version, and some email clients block images by default.

Why does it matter?

Some say email open rate matters more than any other metric. It tells you how many people looked at your message – and are interested in your offer.

But some email analytics professionals say the open rate is a vanity metric. It’s nice to look at, but it doesn’t show the campaign’s impact on your bottom line.

Despite the pros and cons, it’s still important to know and pay attention to your open rate.

It highlights your reach, and is an easy way to compare campaigns – such as those sent to different customer segments.

What’s a good email open rate?

Many things can affect your open rate. And a ‘good’ rate varies between countries, industries, companies, and even individual campaigns.

But there are two benchmarks you can look at:

1. average rates in your industry
2. average results in your country

See how different industries compared in Q2 2018:

email-marketing-statistics-by-industry

Back to top ↑

Get more out of your email campaigns

Want to get a higher ROI from your email marketing campaigns? Then you need to understand the key metrics and what you can do to influence them. In this guide, we provide you with 20 ideas that’ll help you optimize your email campaigns for higher opens, clicks, and list engagement.

Download guide

2. Click-through rate

What is it?

Email click-through rate (CTR) tells you how many times the links in your emails were clicked.

Expressed as a percentage, it’s calculated by dividing recorded clicks by the number of emails successfully delivered.

How to calculate your click-through rate:

Email click-through rate = (# of email clicks / # of emails delivered ) * 100%

How is email click-through rate tracked?

Most email marketing providers track the CTR with a tracking domain.

It’s automatically added to any email with a link. When the subscriber clicks the link, they’ll go to the tracking domain first – and then be redirected to the destination URL.

Why does it matter?

The email click-through rate is probably the most important metric to keep an eye on.

Sure, it doesn’t reflect your campaign’s monetary value. But it’s a good indication of engagement – and tells you a lot about your campaign quality.

Bear in mind some campaigns (like transactional emails or privacy policy updates) aren’t designed to get a lot of clicks, since there’s no call to action.

Keep this in mind when measuring your campaigns, so you don’t compare apples and oranges.

What’s a good email click-through rate?

As with open rates, many things influence the clicks your campaign generates.

Sometimes you’ll see CTRs of 10-20% – especially for automatically sent campaigns that call for instant action. Such as a welcome email, with a download button to get a lead magnet you signed up for (like an eBook).

But typically, click-through rates range from 2-6% across all campaign types.

Of course, some industries will see lower rates – even when businesses get a great return on investment from their campaigns. These include travel and real estate, as people don’t book holidays or buy houses every other week.

Here are the top five industries for CTR from our global email statistics report.

top-5-industries-ctr-email-marketing-results

Back to top ↑

3. Bounce rate

What is it?

Martin Schwill, Deliverability Manager @GetResponse, says:

Bounce is what happens when emails don’t reach the recipient, or are returned to sender.

Why do emails bounce? It could be the recipient’s restrictive filters or full inbox – or an incorrect email address.

How to calculate your bounce rate:

Bounce rate = (# of bounces / # of attempted sends) * 100%

There are two types of bounces:

A hard bounce happens when your email is permanently rejected (because the recipient’s address is invalid or doesn’t exist) and the receiving server is unlikely to ever deliver it.

A soft bounce happens when the email reaches the recipient but bounces back (perhaps because their mailbox is full), but there’s still a chance future emails will be successfully delivered.

Why does it matter?

Your bounce rate can give you deeper insight into deliverability issues due to technical glitches, a poor sender reputation, or problems with your list or content.

What’s a good bounce rate?

Your bounce rate should be as low as possible. But since some influences are out of your hands (like when a recipient’s inbox is full), it’s virtually impossible to reach 0%.

Sometimes your bounce rate will go up. Like when you change email service provider without updating your SPF and DKIM DNS records – and suddenly send large volumes through new IPs.

Or if it’s been a while since you contacted your customers, and you go on a sending spree (say, over a million messages in a day).

Your bounce rate can also rise if an ISP is down or has a technical glitch.

The key takeaway here is ISPs have different anti-spam filters to prevent users from receiving unsolicited content.

Your sender reputation – and how subscribers interact with your emails – will also affect deliverability.

Think about how you collect signups, manage list hygiene (how you deal with users who bounce, unsubscribe, complain, or don’t engage), and design and send your campaigns. Because all these elements can affect your bounce rate.

Back to top ↑

4. Unsubscribe rate

What is it?

The unsubscribe rate tells you how many people clicked the unsubscribe link (usually found in the footer) and opted out of future sends.

Usually, your email marketing platform will automatically attach the link to your emails. But you can also add it manually with a system link or ‘merge tag’.

unsubscribe-link-getresponse

In GetResponse, you can place an extra unsubscribe link anywhere by pasting the merge tag [[remove]]

When the message is sent, the system automatically changes the code into a unique unsubscribe link, so we can track and remove the person who opts out.

How to calculate your unsubscribe rate:

Email unsubscribe rate = (# of unsubscribes / # of emails delivered) * 100%

Why does the unsubscribe matter matter?

The unsubscribe rate can give you a better understanding of your email campaign performance – and if your contacts like what they get.

GetResponse and some other email marketing providers offer you an ‘exit survey’. This is shown to people after they opt out, to help you see ways to improve your sends and keep customers longer.

The survey options are:

  • Doesn’t apply to me
  • I didn’t give my permission
  • Too many emails sent from this list
  • Too many emails in general
  • Content is irrelevant
  • Other
Post unsubscribe survey shown to those who opt out from receiving emails

You can use the data to decide whether to change how often you send, what you send, or to improve the signup process.

At the same time, it helps your email provider assess your campaigns and check they follow email marketing best practices – like when collecting consent.

What’s a good unsubscribe rate?

Your unsubscribe rate will fluctuate, as it depends on things like how often you send campaigns.

However, anything above 0.5% should alarm you. If you spot unusual unsubscribe levels, take a look at your latest lead generation strategies and most recent campaign.

There are many reasons why it could happen. Someone might be intentionally adding emails to your list – which would likely also spark higher complaint rates.

Or maybe you launched a more ‘aggressive’ campaign. If so, dig deeper into your email analytics tool and weigh up whether the conversions and ROI outweigh the cost to attract new contacts.

Back to top ↑

5. Spam/Abuse Complaint rate

What is it?

Also known as an ‘abuse complaint’ or ‘spam complaint’, this is when someone reports an email as spam – either by clicking the ‘mark as spam’ feature in their inbox, or contacting you directly.

GetResponse tracks all reported spam complaints, to help maintain our strong sender reputation and optimize your deliverability.

Each complaint is processed via Feedback Loop, which lets you know your email was marked as spam.

How to calculate your spam/abuse complaint rate:

Complaint rate = (# of spam complaints / number of attempted sends) * 100%

Why does it matter?

Your complaint rate gives greater insight into your list quality, opt-in system, and whether subscribers like your content.

Of course, you want to keep this as low as possible. But the data can be useful.

And each day, be sure to check that subscribers who complain are immediately unsubscribed from your list – so you comply with best practices and laws.

What’s a good rate?

The best rate is the lowest one possible. But bear in mind it can depend on the market or niche you’re in.

In some countries, customers tend to ignore or simply unsubscribe from email they no longer want.

Some markets have more skeptical subscribers, who are quick to mark emails as spam.

Either way, you can keep your rate low by inviting contacts to unsubscribe – or remove them yourself if they’re no longer engaging.

There’s nothing worse than following best practices and then having your messages marked as spam – or being forwarded to anti-spam services.

Back to top ↑

6. Click-to-open rate (CTOR)

What is it?

The click-to-open rate is key to evaluating your list quality and email relevancy.

How to calculate your click-to-open rate:

Click-to-open rate = (# of email clicks/ # of email opens) * 100%

Why does click-to-open rate matter?

You can use the CTOR to greatly enhance your email campaigns’ performance.

If you have good open rates but low click-throughs, your CTOR will also be low.

This might mean your subject line was more interesting than the content – or it was misleading.

Or it could hint your email design needs tweaking – say with a bolder call-to-action button or better images.

Going a step further, you could compare the results across customer segments to see if they behave differently.

The same goes for comparing the CTOR for new and existing customers.

If your message is something subscribers have seen before, your CTOR will likely be lower for that group.

What’s a good click-to-open rate?

It’s impossible to say. Ideally, it’ll be 100%. But that’s unlikely – unless you offer something in your first email, and recipients have to take action to get it.

Be aware some subscribers tend to open everything they get, because can’t stand unread emails in their inbox.

This is a problem because despite opening your emails, they might not read the message or be in the mood to buy.

Back to top ↑

Get more out of your email campaigns

Want to get a higher ROI from your email marketing campaigns? Then you need to understand the key metrics and what you can do to influence them. In this guide, we provide you with 20 ideas that’ll help you optimize your email campaigns for higher opens, clicks, and list engagement.

Download guide

7. Conversion rate

What is it?

The conversion rate shows you how many people act on your message.

How to calculate your conversion rate:

Conversion rate = (# of actions / # of emails delivered) * 100%

Why does conversion rate matter?

Conversions are critical, but also problematic.

The challenge lies in how you define a conversion.

It can be anything you want. How many times someone places an order on your site, registers for a webinar, or goes to a landing page and fills in a form.

So it’s different for everyone. And yet, it’s important for all.

What’s a good email conversion rate?

Again, this depends on what a conversion is for you – as well as the type of campaign you run, and your business or industry.

If possible, assign a monetary value to your conversions. Then you can decide whether to repeat the campaign, or go a similar route in the future.

Back to top↑

8. Email signup rate

What is it?

This tells you how many website visitors join your email list.

How to calculate your email signup rate:

Signup rate = (# of email signups / # of total visitors) * 100%

Why does it matter?

The signup rate shows how well you attract visitors to a landing page (such as via a PPC campaign) – and whether the page and signup form do the job.

Both can affect your signup rate. So once you know yours, you can look at what to improve.

For example, is your PPC campaign attracting low quality leads that don’t convert? Perhaps you selected an audience with a low cost per click, sending mobile visitors to your site…which you forgot isn’t mobile-friendly.

Or maybe you reeled in the right people, but your landing page form asks for too much information.

As you can see, it’s worth measuring your signup rate. Just be aware of all the things that can influence it.

Back to top ↑

9. Churn rate

What is it?

Your churn rate is the percentage of subscribers who leave your list in a given period.

It’s calculated by dividing the amount of people who leave your list (because they unsubscribe, mark you as spam, or bounce) by your list size.

How to calculate your churn rate:

Churn rate = (# of subscribers who left your list in a given time period / # of subscribers you currently have) * 100%


A word about bounces: Not all email marketing providers remove these contacts. Some only remove hard bounces, while others also delete those that bounce regularly.

To get an accurate churn rate, remember to count contacts removed from your list.

Why does it matter?

Very few marketers doing email campaign analysis track their churn rate. But you should know it – even if you only measure it once a year, or every quarter.

Churn rate tells you how fast subscribers leave your list. It also predicts how quickly you’ll “burn through” your database, if you keep things the way they are.

Armed with this insight, you can decide if you want to adjust your strategy. Say, by sending emails less often – or tweaking how you attract subscribers in the first place.

Be aware there are two types of churn rates: transparent and opaque. See Pam Neely’s article for a great explanation of both.

We’ve already covered transparent churn. These are the people who voluntarily leave your list – via an unsubscribe link, marking it as spam, or bouncing.

Opaque churn is a bit trickier, as it includes people who “emotionally unsubscribe”. They’re on your list, but don’t see your emails.

Why is opaque churn harder to handle?

Because disengaged people on your list can negatively impact your deliverability rate.

ISPs like Gmail look at your engagement when filtering email. If you continue sending it to people that don’t respond, the ISP might stop letting it through.

To avoid that, set up an automated re-activation campaign or get in the habit of reengaging or removing inactive contacts.

What’s a good churn rate?

You’d think the lower the churn rate, the better. But that’s not always true.

Some business choose to run more aggressive email campaigns. For instance, they send lots of follow-up emails in a short time. This prompts more contacts than usual to opt out.

They know this causes more churn. But they’re also looking at other metrics, like conversions and the campaign value. If these generate enough profit – and outweigh the cost of getting new signups – it’s a green light to continue.

So what’s a bad churn rate, then?

To figure that out, see how much it costs to attract new contacts. Will this go up over time as your target audience dries up? And what’s the total value of conversions from each campaign?

And if you want this metric to be more actionable, measure it regularly – say monthly. Then calculate how many months your list will last if you don’t attract new leads.

Just take care when measuring your churn rate. A monthly churn rate of 5% may seem small, but that’s 54% across the year! So you’d have to make up the loss, before your list grows.

Back to top ↑

10. List growth rate

What is it?

This metric tells you the rate at which your email list is growing.

How to calculate your list growth rate:

List growth rate = (# of new email subscribers – # of subscribers who left your list in a given time period)/ # of subscribers you currently have) * 100%

Why does it matter?

List growth and churn are two sides of the same coin. It’s vital to know whether your list is growing and at what rate.

If your rate is low, or worse, it’s negative you need to reevaluate your communication and lead generation strategies.

If your list growth rate is high, you need to be careful that your engagement metrics, like open and click-through rates, stay high, too.

What’s a good list growth rate?

There’s no single right answer to this question. Naturally, the higher the growth rate, the better.

Since the formula to calculate the metric takes into consideration the size of your existing list, your growth rate will most likely change over time.

If you’ve collected 100 new subscribers in a week and lost none, your growth rate will be:

  • 1000%, if you only had ten contacts before
  • 10%, if you already had 1000 subscribers before

There are also other factors that’ll affect your growth rate. For example, the types of lead generation campaigns you’re running.

That said, keep in mind that other factors may play role and make sure that your list growth remains positive, at all times.

Back to top ↑

11. Subscriber retention rate

What is?

Subscriber retention rate is the opposite of churn rate. It tells you the rate at which your contacts stay with you – or flee.

To calculate it, subtract unsubscribes and bounces from your total number of subscribers. Then divide that number by the total number of subscribers.

How to calculate your subscriber retention rate:

Subscriber retention rate = ((# of subscribers – bounces – unsubscribes)/ # of subscribers) * 100%

Let’s say that as of today, you lost 100 subscribers: 50 opted out, 45 bounced and were automatically removed, and 5 marked your email as spam.

One month from now, you decide to calculate your retention rate for a list with 1,000 contacts.

Let’s do the math:

(1,000 – 50 – 45 – 5)/1,000*100% = 90%

Why does it matter?

Like the churn rate, it’s worth knowing how well you hold onto your contacts.

It’s up to you which one you measure – just so long as you do it regularly.

I prefer to focus on churn, since it’s more common when talking about subscription businesses (like SaaS platforms).

It also feels more urgent. Once you know how quickly people leave your list (or business), you know how long you can keep going if you can’t afford to find new leads.

What’s a good rate?

It depends. Here are some things that can influence it:

  • total value of conversions: are you generating enough profit to outweigh the costs to find new contacts?
  • size of your target audience: will you run out of leads?
  • how fast you can replace old contacts with new leads: will the costs increase and eventually outweigh your profits?
  • how all these things will affect your brand: besides short-term profits and customer acquisition costs, how will your brand be perceived after the campaigns?

Back to top ↑

12. Average revenue per email sent

What is it?

This is an easy one: how much revenue you make from each email.

How to calculate your average revenue per email sent:

Average revenue per email sent = total revenue generated by email / # of emails sent

Why does it matter?

Average revenue is a useful and actionable metric, one you should keep track of in your email analytics reports.

It can help you make faster, better decisions – especially if you want to use your campaigns to sell more products.

Just remember not all emails are designed to directly generate revenue. Look at your welcome emails or retention emails. Are they meant to drive sales?

See, the average revenue per email sent metric can work well. Just use it with caution.

If you plan to report email-generated revenue to your boss, make sure that you always use the same data sets.

I think it’s better to look at how many emails were sent, since that leaves little room for interpretation. That is: was this email meant to drive sales or not?

It’s also a good idea to segment the results by campaign. You might find your automated campaigns – like onboarding or reactivation messages – drive more sales than your weekly promotional emails.

What’s a good rate?

This depends on your business, and the price of your products or services.

So just start tracking it, then benchmark it against your own results over time. And set SMART goals, to see how you can improve on your results.

Back to top ↑

13. Email campaign profitability

What is it?

This also gives you greater insight into your campaign value.

As with any marketing campaign, take your sales revenue and subtract the costs to run the campaign and the costs of goods sold.

How to calculate your email campaign profitability:

Email campaign profitability = total revenue generated by email – campaign cost – cost of goods sold

Why does it matter?

This metric’s very useful, but also tricky to measure.

After all, do you know the cost to run your campaigns?

Do you just include the costs to create, test and send your newsletter? Or do you also include the price to buy your list in the first place? What about other expenses like wages for the people who manage your marketing or sales?

As you can see, there are many factors to consider.

So if you decide to measure your profitability, stick to one approach – and let your managers know why.

What’s a good rate?

Again, it’s best to benchmark it against your own results.

You can then see if you’re headed in the right direction.

Of course, many things can impact your profitability – like your competitors or the seasonality of your business.

Just keep that in mind when analyzing your results.

Back to top ↑

14. Delivery rate

What is it?

The delivery rate is how many emails are accepted by recipients’ servers.

It depends on:

  • the receiving domain: is it valid?
  • the recipient’s address: does it exist?
  • your IP: is it blocked or blacklisted?
  • whether you’re authenticated
  • is your sending infrastructure set up properly and transparently?
  • Here’s how to calculate it:

How to calculate your delivery rate:

Delivery rate = (# of all sent messages – bounced messages)/# all sent messages) * 100%

Senders can define the delivery rate differently. They could base it on the classification of bounces, or how many messages were actually sent.

Martin Schwill, Deliverability Manager @GetResponse

Back to top ↑

15. Deliverability rate

What is it?

Also known as inbox placement, the deliverability rate tells you how many messages reach the recipient’s inbox or a folder (except the SPAM folder).

There are three parts to it:

  • Authentication: are you a genuine sender?
  • Reputation: do recipients respond well to your emails?
  • Content: is it relevant and expected? Is it high quality – or typical of suspicious senders?

Each of these parts work together to paint a bigger picture about you – and the messages you send to recipients.

Martin Schwill, Deliverability Manager @GetResponse

Back to top ↑

Vanity and actionable metrics

Now that you the key email marketing KPIs and how to calculate them, I’d like to take a moment and emphasize that not all metrics were made equal and you don’t need to worry about all of them the same way.

The most important difference lies in the amount of impact they have on a company’s performance and the decisions you can make based on them.

In the web analytics world, we often distinguish between vanity and actionable metrics. And this refers to email analytics, too.

Vanity metrics are nice to look at, but you don’t have control over them. They also don’t really tell you how your business is doing.

Need an example?

Think of the number of people that follow your business on social media. If your fans are not buying from you, it doesn’t really matter if you have 10,000 or 100 followers on Facebook or Twitter.

Actionable metrics are the ones that bring you closer to understanding if your business is in a good shape.

Take sales revenue for example. If you know how much it cost you to run a campaign and how much revenue it generated, then you more or less know how you’re doing.

That doesn’t mean that metrics such as the number of followers, email open rates, or whatever else you consider as “vanity metrics” are not useful.

On the contrary.

What makes a metric actionable or vanity may depend on the situation.

If your job is to improve your email open rates because they’re a sign of your marketing campaign’s reach, then it won’t be a vanity metric for you.

Plus, maybe the metric on its own doesn’t mean much, but when you put it together with another one, it becomes much more important.

For example, if you have low open rates, it might mean that your audience isn’t engaging with your communication. But if you also see high bounce rates, you might have problems with your inbox placement.

At the same time, if you’re the marketing manager for a SaaS platform and you reported that your latest campaign generated 10,000 new users, 0.1% of which are active, then that number of new registered users could be considered as a vanity metric. It sure makes you feel good, but you can’t make a good business decision without having more information.

The lesson here is that you should always think twice when you’re reporting any of the metrics.

Consider whether they’re actually helping you understand your business better and whether there’s a way to control them.

Which email marketing KPIs do you keep your eye on?

These are some of the most common metrics we use – or see others rely on to boost their ROI. But you might find others that suit your business better.

Please let us know in the comments below, so we can keep this guide updated and relevant. Or simply leave some feedback. We’re all here to learn!

Original Article

read-across-america3

A Detailed Guide to Email Campaigns Localization

Most brands are going global. They’re targeting a global audience to sell their services and products. So are their email campaigns, with 280 million emails sent globally every single day.

For this, they have to connect with their international users locally. This involves understanding their culture, language, traditions, buying habits, and related nuances.

The reason being, only 25.2% of the overall Internet users are English speaking. 19.3% of users are Chinese, Spanish constitute 7.9%, and Arabic 5.2%, Statista reports. Imagine the potential audience you’re missing out on by not localizing your brand!

A survey by Common Sense Advisory found that 72.4% of respondents are more likely to buy a product with information in their native language.

Audiences seek out brands that localize their content.
Source

These statistics
indicate that companies who want to go global will have to focus on building
trust locally, in every new market they enter.

As users respond to companies who tailor their services according to their needs, localization is a means for building a strong connection with the market.

Table Of Contents

What is a localized email marketing campaign?

Email localization is the process of adapting your email marketing (emails about your service or product) to the needs of international users, including their language and culture.

Before you localize your emails, see if you’re following all the email marketing best practices!

Why localize?

Connecting with a multicultural
consumer base is of vital importance to some of the largest global
brands.

In the U.S. alone, multicultural consumers are the fastest-growing segment, with over 220 million in number and adding another 2.3 million every year, as per a Nielsen report. This includes Hispanics, African-Americans, and Asian Americans who make up 38% of the total population of the U.S.

Out of their total buying power of $14.8 trillion, Hispanics contribute $1.5 trillion, and $2.4 trillion is the combined buying power of African Americans, Native Americans, and Asian-Americans as per Newswise.

Your email communication has to
highlight authenticity, local imagery and a genuine sense of community for
consumers having a diverse cultural background.

When sending emails to an international audience, nuances such as everyday communication, device usage, trust, seasonal sales, diversity, and even color perception should be taken into account.

Let’s take the example of the
localization strategy employed by McDonald’s in India.

They don’t have beef or pork in their menu since these meats have a religious sentiment attached. The company serves burgers with ingredients sourced locally, and burgers which are spicier than usual, to appeal to the taste buds of Indian consumers. They’ve also localized the pricing model to ensure that it fits into the market segment of budget-friendly restaurants.

From our experience of localizing emails, we realized that the ways people do business, address each other, or write, vary dramatically based on region and country.

Cultural differences impacting the behavior of online buyers:

1. Everyday communication

Germans prefer a formal tone of communication, compared to Americans who settle for a more casual approach. Your communication in German should start addressing the reader as Frau/Herr, which is the English equivalent of Ms./Mr., while greetings can be more casual for American readers.

2. The ability to trust data security

The users’ feelings about sharing their sensitive and personal data while purchasing online vary country-wise.

As Symantec’s ‘State of Privacy Report’ says, overall, 57% of Europeans feel uneasy about the safety of their data. From them, Spaniards were most concerned about their data at 78%, while the UK respondents showed the least concern at 49%.

Do your customers feel safe to share their email addresses and other personal data with you? You may have to go the extra mile to reassure some customers to try your solution or hit the purchase button.

3. Seasonal events

Consider the seasons and holidays celebrated by the countries you’re targeting when sending occasion-based emails.

For example, Christmas and Hanukkah fall around the same time but Christmas is celebrated by Christians while Hanukkah is celebrated by Jews. American card-writing etiquette suggests that it’s wise to send out a ‘season’s greetings’ card rather than specifying a religious holiday that the recipient may or may not celebrate.

The days on which holidays are celebrated can vary for each country. Father’s Day is celebrated on the third Sunday of June in India and the USA, but on the first Sunday of September in Australia.

4. Perception of color

90% of snap decisions about purchasing a product are based on color alone, found researchers in a study titled ‘Impact of Color on Marketing’. Choosing the right color in your branding involves cultural and religious sensitivity. When done right, it has a positive impact on your conversions and sales.

Since people across the globe perceive colors differently, you would have to localize the brand colors based on the country being targeted. For example, red in the USA signifies love, in France it stands for masculinity, in Germany it represents negativity, while in China it’s considered auspicious.

Colours in culture infographic.
Source

5. Device usage

What devices are popular in the geographic locations you’re targeting? As per Macworld, in Europe, Android holds 71% of the market share, and iPhone 27.95%. In North America, both Android and iPhone hold an equal market share.

If you’re targeting South Africa, you should focus on mobile marketing because most South Africans prefer to access their emails on their mobile devices. Research on email clients or web-based applications that are used by your subscribers.

According to Litmus Email Analytics, 27% of subscribers use Gmail, another 10% use Outlook and 9% use Apple Mail. 30% of subscribers use Gmail on a computer, while 26% of subscribers use an iPhone to access their emails. It’s important for flawless rendering of your emails across all devices and operating systems.

6. Cultural differences

Cultural differences can make or break your marketing campaigns.

VisualDNA surveyed 20,000 consumers split equally in the U.S. and UK to find that British spenders are 3 times more careful in spending their money and less likely to purchase on credit as compared to Americans, as published on MarketingWeek.

Customers who speak the same language may also come from different cultures. The English dialects spoken in the U.S., UK, and Canada differ. For example, in Canada, what the Americans call “College” is called “University”.

What to localize in an email?

Being multilingual isn’t enough for a business looking for a global reach. For example, in India, 9 out of 10 internet users will use local languages between 2016 to 2021, as stated by a joint report by KPMG and Google. Why miss out on a large market of local internet users? Support in native languages is a defining factor in the adoption of a global product.

For an international email marketing campaign, focus on optimizing the following elements locally:

1. Subject line

The Common Sense Advisory survey found a direct relation between in-language content and the buyer’s likelihood to make a purchase. More than half of the respondents from the 2,430 surveyed said they’re willing to pay more if you’re willing to give them information in their native language.

Localize your subject line when pitching to the consumer in their language. While the ideal subject line length is 50 characters or less in English, the same could take up more than 70 characters in French and German. Make sure your subject line is short and doesn’t get eaten up in the display.

This concept can be applied to preheaders too, where you should stick to 22 characters. Consult a localization specialist or an expert translator to get it right. They’ll be able to suggest the right subject line according to your target audience while keeping it concise.

2. CTAs

Keeping in mind the design of the email, you should tweak your email copy as well as the CTA for your subscribers around the globe. Even if you’re using a simple call-to-action of three words, it can mess with the fixed-width elements or become multiple lines when being translated. Make sure that the CTA contains words that are widely accepted by the target audience and fits in the email aesthetically.

3. LTR and RTL script design

Languages in the Middle-East, such as Arabic, Hebrew and Urdu are written from right to left, as opposed to English and European languages written from left to right.

When targeting subscribers from the Middle-East (where the Internet penetration is 67.2% among the local population), you could either mirror the design, as done by Facebook, or re-design the main tabs.

Facebook left to right design.
Facebook’s left to right design
Facebook’s right to left design.
Facebook’s right to left design

It’s advised to not mirror the control buttons. Let’s see an example of a design template:

right to left design.

From the usability perspective, when the orange button is placed to the left, it’s difficult for people to click on it with their right thumb while holding the device in their hand.

Instead, you could consider such
important elements to be large and placed at the center of the screen.

right to left cta design.
Source

4. Local email regulations

Be aware of the regional laws for electronic messaging, but also be mindful of the email marketing services anti-spam and permission policies.

The basic rules include asking for permission to email the subscriber, giving them the option of unsubscribing, and adding your contact details in the email.

Additionally, some regulations require adding a prefix to the subject line and honoring the unsubscribing request within a few days.

Some of the laws are:

5. Images

If you add an image of your team relaxing with a beer in an email, it may be considered normal in some parts of the world, but it may come across as offensive in countries where alcohol is banned for religious purposes.

While designing localized emails, opt for neutral images and avoid photos that can generate a negative response in some countries.

6. Prioritize the time zones

More often than not, people check their emails in the morning and on weekdays. According to GetResponse’s Email Marketing Benchmarks, there’s hardly any difference between the open rate from Monday to Friday, but weekends are certainly not a good option to send out emails.

https://www.getresponse.com/blog/ccpa-california-consumer-privacy-act.

Sending emails at 10-11 am usually works well for getting higher open rates. The trial and error method is the safest bet when determining the best time and day to send emails. Your emails should land in the subscriber’s inbox in the morning according to their time zone.

Instead of presuming that culturally similar regions respond to your emails in the same way, run multiple tests and schedule your emails at different times. Keep track of your open and click-through rates, and then optimize your send time.

7. Humanize your brand

The goal of localization is to build trust with customers in the language they understand, with the cultural context familiar to them. Does your voice appeal to the users in a human way? Does the tone, wit, and humor stay intact when translated into multiple languages?

Slack’s localized communication is
an excellent example of keeping their core values of courtesy, empathy,
playfulness and craftsmanship intact in multiple languages.

Because English is incorporated in
everyday German vocabulary, Slack’s German version also includes English phrases.

Slack German email.
Source

8. Email signature

Depending on the country you’re sending the email to, the words used to sign off the email are as important as the content.

For example, an email signature with “Regards” is considered normal in the USA, while the British prefer “Kind Regards” or “Warm Regards”.

Ending the email with a verbal equivalent of a hug is normal in Brazil, but may seem awkward for cultures that follow more formal etiquette.

In Nigeria, the closing of the email is more important than the opening, with sign-offs including actual prayers. Before choosing an email sign-off, research the audience’s culture and don’t leave subscribers baffled by your choice of words.

Human versus machine translators

Translation is one of the most crucial aspects of email localization. Carry out market research properly so that you have a clear idea about your target audience and their language preferences. For instance, you must create emails in English and French if you’re sending emails to subscribers in Canada.

You can translate your emails by using either an online translation tool or by hiring a professional translator.

Let’s see the pros and cons of each.

Online translation tools can be fast, and convenient. Also, they’re often free. But, there are bound to be mistakes in grammar, structure, and context. There’s no quality control as you can’t report these errors. If you’re using a less popular language pair like Thai to Basque, there’s a higher likelihood that it would not be as accurate as English to German translation.

Professional translators, on the other hand, take a longer turnaround time, and using their services can be expensive if you write a lot of copy. But, they understand the grammar, culture, rules of the language and the habits of the people who speak that language. Native translators can transcreate the email by making sure that the purpose, idioms, context, and tone are preserved in the translation, but with a creative twist.

With native translators, you can be assured that the societal norms, consumer behavior, and cultural aspects are taken care of, preventing misunderstandings. It’s not something you can achieve with a machine translator.

Alternately, you could hire a localization agency that works with native translators, to handle the localization of your email campaigns. The agency then manages it end to end, from finding the right translators to proof-reading, and delivering the final email copy.

Localize to mesmerize

Localized customer experience can increase sales, customer retention, and loyalty.

Pay attention to the regional, cultural, and commercial preferences while targeting an international customer base. The ultimate aim of localizing an email marketing campaign is to gain people’s trust so that they engage with your brand, make a purchase, and become loyal fans of your business.

What are your experiences with localizing campaigns? Let us know in the comments!

Original Article

New Ebook by Neil Patel: How to Build Your Online Business from $0 to $10,000

Thinking about starting your own online business and want to make sure you do it right?

Or perhaps you’ve already begun
working on a project that you’d like to scale faster?

If you answered yes to either of these two questions, make sure you don’t miss out our latest ebook:

How to Build Your Online Business from $0 to $10,000, authored by Neil Patel.

Why this topic is important

Starting an online business has never been easier. You can come up with an idea and start selling it to customers without ever leaving your home.

But if it’s that simple, why do so many new businesses fail?

Here’s the answer: easier isn’t
the same as easy.

New businesses fail for many reasons.

Lack of financing, cash flow problems, bad product-market fit, a wrong understanding of the target audience, lack of processes…

Still, if you search the web, you’ll
find plenty of marketing advice that’ll tell you that building a successful
business is a walk in a park.

All you need to do is copy your competitor’s idea and make it better, right?

It’s not that simple, and this
ebook isn’t about that.

How to build an online business from $0 to $10,000 free ebook.

What you’ll find inside this ebook:

In this 50+ page long ebook, Neil Patel goes over several steps that are essential for starting and scaling a successful online business.

It starts with a bit of theory and
inspiration, listing the pros and cons of running an online business, and
sharing inspiring stories of companies that have made it through.

Then it goes into the nitty-gritty of building a successful business:

Step 1. Planning your business

Covering multiple aspects, such as doubling-down on your target audience, their needs, and how your product or service will meet them.

Step 2. Launching your business

In this chapter, Neil Patel talks you
through all the essential elements you’ll need to build an online business
effectively.

You’ll learn about the activities, tools, and platforms he’d advise his clients to use if they were to start a new venture here and now.

Step 3. Scaling your business

There’s only so much time in a day. Understanding how your business model affects your chances of scalability is critical.

That’s why, in this chapter, we’ll look at how you can prepare for, and eventually scale, your business’ growth.

Step 4. Automating your business

Growing your business and outperforming your competitors requires you to act faster and more efficiently than everyone else.

While in the early days of your startup life, wasting 20 minutes on tedious tasks for an individual customer may not seem harmful, you’ll feel it when you’re working with 20 or 50 clients every month.

Every 20 minutes that you lose for an individual customer will cost you days or even weeks when you reach a certain stage.

In this chapter, we’ll show you how to automate some of your everyday processes, including your revenue-generating sales funnels.

See this video to hear Neil’s advice on how to make use of Autofunnel to speed up your online business’ growth.

Step 5. 10xing your business

If you want to grow beyond a certain
level, you need to think about it from the very beginning.

Of course, during your entrepreneurial journey, there’ll be a lot of “two steps forward, one step back,” but doing things right from the very beginning will pay off countless times.

In the last chapter of this ebook, Neil shares his perspective on what these critical elements are and what to do about them, if you want to 10x your business eventually.

Turn your idea into a thriving business and get this free ebook:

About the ebook’s author:

Neil Patel is a co-founder of Neil Patel Digital, Crazy Egg, Kissmetrics and Hello Bar.

He is a New York Times bestselling author, entrepreneur and internationally recognized online marketing strategist. He has been referred to as a top influencer on the web, according to The Wall Street Journal, and made Forbes’ list of top 10 marketers.

Original Article

30+ Automated Emails You Should Be Sending Today

Automated emails have become an essential part of any effective marketing campaign. Thanks to them, you can reach your audience exactly when they need it, and when they are most likely to convert.

The good news is that you don’t need a big marketing budget or an overly complex marketing automation software to take advantage of automated emails.

If you’re thinking about adding email automation to your digital toolset, then this article will come in handy.

Here’s what you’ll learn:

Let’s dig into it.

What are automated emails?

Just like you set up your out-of-office replies, you can send your email marketing campaigns automatically.

You can send them as a sequence, with specific time intervals in between them. This approach is called drip emailing.

You can also send your automated emails in response to your customers’ actions. In such case, you’d call it a trigger emailing.

Drip email campaigns are often used to run onboarding or educational campaigns. Each email comprises a separate lesson and gets delivered at a specific time counting from the user signup date.

As for triggered emails, you’d mostly use them when you want to react to user’s action in the shortest amount of time possible. Like when they’ve just bought something from you or visited your pricing page.lesson.

How to send automated emails

To send automated email campaigns, you’ll either need an email automation or a marketing automation platform.

Whichever tool you use, the logic remains the same.

Before anyone can start receiving your messages, you have first to specify a set of conditions and put them into a workflow.

Think of it as a scenario – when a subscriber meets the conditions you’ve specified in the scenario, it triggers the system to send out your email.

The good news is that when you set up your workflow and hit publish – you’re done.

From that point onward, every time your customer meets a specific condition, they will get your automatic email.

Setting up marketing automation workflows

Even though marketing automation workflows may seem complicated, most of them follow a simple if/then logic.

If someone subscribes to your list, then wait five minutes, and send them a welcome email.

And that’s it!

From there, you can, of course, develop the workflow further. Add other actions and conditions depending on whether the subscriber opens the welcome email or if they click a link inside it.

But that’s all there is.

Getting started with marketing automation isn’t that hard either. Platforms like GetResponse often offer prebuilt marketing automation templates you can use right away.

Just add your messages, tweak the scenario if you need to, and you’re done.

Here’s what it looks like in GetResponse:

Marketing automation best practices

If you’re new to marketing automation, here are some best practices you should keep in mind when constructing your workflows.

    • Start with a plan

Before you start building your workflows, it’s worth to start by writing it out. A blank piece of paper will be great for that.

Start by writing out the general plan – what you want to achieve, what you want to communicate, and to whom.

Once you have that, it’s easier to add conditions to each step and start putting the pieces together.

    • Prepare all your marketing assets

Once you’ve got the plan, you can build a workflow that has all the conditions and actions set up.

To finish it off, all you’ll need to do is create your marketing assets such as copy, images, and everything else that goes into your messages.

Sometimes you’ll need to start by preparing one or two messages, but it’s often worth doing them all in one go.

When you have all your messages lined up next to each other, it’s easier to see whether the tone and style match the objective you wanted to reach with your workflow.

    • Store key information in a spreadsheet

Marketers sometimes go crazy and end up creating lots of various workflows they find hard to manage.

If you want to run your automated email campaigns with confidence, it’s worth storing the key information in a spreadsheet.

Things like what workflows you’ve created, their objectives, target audience, and reasons for using scoring points and tags – all of this information can help you make better sense of your campaigns.

This kind of data will also be useful if you want to inform your team members about the types of campaigns you’re running.

    • Consult and test

What sounds logical to us may not seem as such to others.

While marketing automation workflows are easy to set up, it’s worth consulting the logic behind them with someone else.

When you agree that the workflow makes sense, test it out. Add your email address into the workflow or draw over it, pretending that you’re taking the same actions your subscribers would.

    • Measure

Time to use the objectives and KPIs you have written down in your plan and measure the success rate of “your workflow.

Why?

As Peter Drucker once said, If you can’t measure it, you can’t improve it.”

So make sure you take time to analyze your workflow and all the individual automated emails you’re sending.

Bonus:
Don’t lose track of your business objectives. Download this exclusive guide and stay laser-focused:

How to Measure the Success of Your Marketing Automation Campaign

 

Different types of automated emails

How you’re going to communicate with your audience depends on many factors.

Your industry, target audience, your campaign objectives — these and other elements will affect the way you should be contacting your leads and existing customers for best results.

As a start, consider these email marketing best practices.

Once you’ve covered the bases it’s time to get inspired.

To make your life as a marketer easier, I’ve made a list of 30+ types of automated emails with examples that you can use for your own marketing campaigns.

Feel free to read through them and note down the ones you’ll add to your own email program :).

And if you’re wondering whether you can design such emails without the knowledge of HTML, I’ve got good news for you. With tools like the GetResponse Email Creator you can, and it won’t take up much of your time, too.

    1. Thank you email

As a marketer, you constantly ask your subscribers to do something for you. Sign up for a newsletter, download an ebook, fill out a survey – does that sound familiar?

Now let’s imagine the same scenario in the offline world. If you kept asking someone to do something for you, the least you could do is say thanks, if not return the favor. It’s simple.

The best thing is, it’s not so difficult to do it online either. All you have to do is to send an automated thank you email right after they perform an action. To make the message even sweeter, you can also add a discount code, store credit, or free delivery – they’ll know it was all worth it!

Thank you emails are usually sent through marketing automation workflows or autoresponders. And they perform really well.

As you can see from our recent study, single-message autoresponder email sequences (which usually include thank you and welcome emails) get an average open rate of over 90%. Talking about engagement, right?

Automated thank you email for Google Maps users

Thank you for sharing your photos” triggered email sent to Google Maps users

Email automation example with a thank you message from Return Path

Thanks for showing interest in 2016 Deliverability Benchmark Report” email with a download link from Return Path

Perfect for these industries: All industries

Start sending automated emails

    1. Welcome emails

Why welcome emails?

For one, because they generate an average open rate of over 80% and a click-through rate of over 25%. In other words, they are great for engagement.

But let’s take a look at them from a different perspective.

Let’s assume that you’re organizing a dinner party. What would you do if someone responded to your invitation and arrived at your door? Most likely, you’d greet them and show them around.

Although your newsletter subscription may feel less like a party and more like a business meeting, it doesn’t mean you should throw away your good manners. Thank them for signing up, welcome them to the subscription, perhaps even let them know how frequently they’ll be hearing from you, and what kind of topics you’ll be discussing.

Make them feel special and let them know how much the fact that they’ve decided to stay in touch means to you. You can also follow what Coursera did in their welcome email, and tell your new users what they should do now, pointing them to the most important pages.

Coursera newsletter welcoming new email subscribers

A welcome email by Coursera, pointing new users to the most important links

Tommy Hilfiger automated welcome email

Tommy Hilfiger welcoming their new email subscribers

Perfect for these industries: All industries

    1. Meet the team

Sometimes you’ll want to really connect with your audience. Not on a business-to-customer or business-to-business level, but on a human-to-human level. Introducing your team and the people behind your brand can help you with that.

A “meet the team” email can be a good way to start the conversation on the right foot. You can use it when sending your employee newsletter, or when trying to convince your regular subscribers to support your cause.

Automated emails like this one are great as they prove that there’s a human being that’s sitting behind the brand. He or she is trying their best to deliver value to you, but may sometimes make an error or need help from you. And it’s easier to ask for a favor if they know you in person. Below you can see a good example of a welcome email that introduces the team behind the company called Andrew and Pete.

Or if you think you can go slightly more crazy, just link to your Meet the Team Page, like the one made by Wistia. *Hint* Make sure you click Partytime link at the bottom

Meet Andrew and Pete – an automated welcome email presenting the team

A welcome email by Andrew and Pete introducing themselves and letting users know what they’ll be talking about in future emails

Perfect for these industries: Agencies, Non-profits, Technology & High Tech (esp. SaaS)

Start sending automated emails

    1. Download the app and stay up to date

Whether you’re running an online store, news website, or SaaS platform, you will want your customers to keep coming back for more. And do you know a better way to do it than letting them know “there is an app for that”?

Let your fans know that they can access all their favorite information and products even when they’re commuting and killing time on their smartphone. If you can’t offer them an app, just make sure your website is mobile-optimized and that your audience knows that their experience will be just as great on a mobile device.

This type of email fits in well with an onboarding series when your new users are just starting to get familiar with your offer. On top of that, it’s also worth reminding those who haven’t used the app just yet, every once in a while. After all, you want them to interact with your brand as much as possible.

As usual, the setup of such triggered email is easy and you can expect high engagement rates from your email recipients.

Nike automated email promoting their app to access favorite information on the go

Nike promoting its app for customers to access all their favorite brand information on the go

Perfect for these industries: Retail & Ecommerce, Technology & High Tech (esp. SaaS)

    1. Your order is on its way

Order and transaction confirmation emails are popular among ecommerce businesses. But anything else related to the product that’s been ordered – not so much.

Customers who are waiting for their package to be delivered are most probably feeling excited and sometimes even a bit nervous.

Think about it. You’ve just ordered flowers or chocolates for Valentine’s day for that special someone. You want to be sure they arrive on time. Should they arrive too late, even if by just one day – it’s all lost!

These types of automated emails will fit perfectly with your valentine’s day emails. That’s not to say they won’t fit other occasions, too!

If you can provide them with useful content, e.g. on how to best use the product, how to take care of it, what to wear with it, how to exchange it, and so on, you can make their wait ever more exciting. Just like looking forward to unwrapping presents on Christmas morning 😉

Tell them why they’ve made a good decision, what others have said about their shopping experience, and let them join the discussion on social platforms, too. That’s how true brand communities are built.

Order confirmation email from Amazon

Order confirmation email from Amazon

Shipping confirmation email with product recommendations from Aliexpress

Shipping confirmation email with product recommendations from Aliexpress

Perfect for these industries: Retail & Ecommerce

    1. Tell us what you think

If you ever wanted to find out something new about your target audience, who would you ask first? Your customer support team, your sales team, or maybe marketing folks? Why not go straight to the source and just talk to your customers?

If you want to learn more about your audience, just sit down and have a chat with them. Send them an automated email with a survey, or ask them to reply to your message. This way you can quickly find out about their needs, struggles, preferences, goals, and will be able to improve your product and communication program.

As you can see from the two examples below, clothing brands such as Timberland and Adidas seem to have found value in knowing their customers’ views.

Survey email from Indiegogo

An automated newsletter from Indiegogo asking their newsletter subscribers for an opinion

Adidas surveying and asking their users for feedback

Why not ask your new subscribers to tell you something about themselves? What sports do they like the most? What are their objectives? Just like Adidas did in their email.

Perfect for these industries: All of them

    1. Product review emails

Marketing isn’t only about selling. It’s about anticipating and satisfying customer needs. Profits come afterward.

You shouldn’t only care about your audience up to the moment they place their order, and forget them afterwards. Instead, you should stay in touch with them even after they’ve already received the product, and had a chance to give it a go.

If you want to build authentic relationships, you’ll want to ask them how happy they are with what they’ve ordered. What their initial reaction was and whether it’s changed over time. Only then you can really say that you care about their opinion and that you’ll use this to make your products even better.

Naturally, there are different ways to gain that insight. The best one is to send an automated post-purchase email asking your customers to leave a review.

Asking for product reviews has another advantage. You can use the information you’ve gathered to make your marketing messages even more convincing. Because social proof works wonders!

Expedia asking users to rate their service

Email autoresponder asking for feedback about recent experience from Expedia

Perfect for these industries: Retail & Ecommerce, Technology & High Tech (esp. SaaS)

Start automating your email campaigns

    1. Here are our best-rated products

Showing your best-rated products has many advantages. For one, it’s great for persuading new leads into making their first purchase and starting the conversation on the right foot. It’s also useful for finding out what product categories they’re interested in to use this information in the future.

This type of an automated email can be used at different stages of the customer journey. Either at the beginning – when they’re still thinking whether they should order something from you – or much later – when they’ve decided it’s about time they’ve purchased something new for themselves or their close ones.

Emails using customer rating are also making use of what we’ve mentioned above when discussing social proof. Given that 88% customers trust online reviews as much as they do personal recommendations, it’s only natural that you’ll want to use them in your communication to make it more effective.

Best selling products from United Colors of Benetton

Product best sellers from United Colors of Benetton

Automated email example using humor in the header image - Timberland

Using witty humor in the email subject line and header image by Timberland

Perfect for these industries: Retail & Ecommerce, Sports & Activities, Health & Beauty

    1. Recommendations

The whole point of modern marketing is to deliver value and present relevant offers to your audience. That means products or services that not only solve their problems but also ones that they want to associate themselves with.

If you really want to deliver value to your customers, you have to pay close attention to how they interact with your brand. What products they look at when browsing the website, which ones they order and are happy with. You need to connect the dots and make recommendations that are tailored to their needs, according to what you’ve managed to observe.

Instead of making your users browse your website for inspiration, show them what they may instantly fall in love with. Saving their time with recommendation emails will mean they’ll have more time to spend with their friends and family, and that’s a true value that not many can offer.

Using email marketing automation: product recommendations in newsletter from Amazon

Email newsletter with recommendations regarding recently searched products by Amazon

Perfect for these industries: Health & Beauty, Internet Marketing, Retail & Ecommerce, Sports & Activities, Technology & High Tech (esp. SaaS)

    1. Blog updates

If you’re interested in content marketing or ecommerce, it’s likely that you’re going to have a blog. Not just for the sake of writing blog posts, but to attract new audience to your site. If you manage to answer the question they keep asking, and solve problems they tend to encounter, the chances are you’ll do well.

If you’re going to run a blog, be it to talk about product updates or topics that your customers will find useful, you should also make sure to send automated blog (rss emails) updates to your mailing list.

Why? you may wonder. Because it’s your existing fans that should be the ones who get to access your articles first. This way they’ll get the benefit of being the first ones to see your new offers and you’ll be able to see how the audience responds to it. It’s a win-win situation, and if you communicate this benefit well enough, many more will want to be on your mailing list.

Not to mention the fact, that automated RSS emails get 20% higher open rates than your typical newsletters.

Below’s an example of an RSS email update sent from one of my favorite blogs – Occam’s Razor.

Automated rss email sent after a new blog post has been published

Automated rss email sent after a new blog post has been published

Perfect for these industries: All of them

    1. Webinar invitations

One of the best tactics to build authentic relationships with your customers are online webinars. They help you build credibility, authority, and best of all – show your audience that your business aims to help them, not just sell to them.

The success of your webinar marketing efforts will often be directly connected to the number of users who registered for your event. To make sure you attract the largest possible audience, you’ll want to use all the different marketing channels and tactics available, including paid advertising and email marketing.

Emails are particularly useful when organizing webinars, because you can send them automatically to anyone that may be interested in attending your presentation. Whether you’re running a weekly education webinar, or a monthly meet-up to discuss more advanced topics, automated webinar invitations will be your friend.

Another thing that’s good about webinar or product-demo invitations is that your prospects will finally get familiar with your offer. They may have been postponing this process until now, but you’re showing them a valid reason not to. And if they don’t want to do the dirty work themselves, they can just listen to the presentation and try out the product later.

GetResponse webinar invitation

How we invited our guests to Jamie Turner’s webinar about B2B consumer behavior secrets

Perfect for these industries: Education, Internet Marketing, Sports & Activities, Technology & High Tech (esp. SaaS)

    1. Event reminders

Simply inviting your followers to the event isn’t going to cut it, if you really want them to convert. Just like in everyday life, it doesn’t hurt to send an automatic reminder that will let them know the event is about to start and explain how they can quickly access it.

Send an email a few days ahead if the event is offline, and on the same day if it’s happening online. Make sure that they reserve the time to have a chat with you and ask any questions they may have on their minds. Once they receive something truly valuable from you, the chances of them doing business with your company will increase significantly.

Event reminder we sent 1 hour prior the webinar started

Event reminder we sent 1 hour prior the webinar started

Perfect for these industries: Arts & Entertainment, Automotive, Education, Internet Marketing, Real Estate, Sports & Activities, Technology & High Tech (esp. SaaS)

    1. Reactivation emails

Even if it’s something important to them, people often lose track of the things they start. They stop jogging, eating healthy, or watching their favorite TV series.

The same goes for following their beloved brands. They may as well be still fans, but things just turned out the way they did, and they stopped visiting your website or reading your emails. No hard feelings.

Having said that, it doesn’t mean you just need to accept this fact. You can do something about it – use email automation to run a reengagement campaign. Send an email every time someone stops opening your messages for a particular period of time. Remind them why they’ve signed up in the first place and reward them with a special incentive that will steal their hearts once again.

Reactivation email from Udemy

How Udemy reactivates their email subscribers

Perfect for these industries: All of them

    1. Your discount code will soon expire

Most ecommerce businesses try to win their customers back using discount codes. Their business value is undeniable.

There is, however, a problem with discount codes, coupons, and other similar incentives. If they’re used too frequently, they will not only cut your margins short but also desensitize your audience.

Sometimes to the point that some of your customers won’t buy from you when shown a regular price because they’ll know that another sale is going to take place in the near future.

That’s why you have to use coupons wisely. If they are meant to be valuable, they can’t be handed around like leaflets or takeaway menus from your local pizza place. That’s why you should not only offer them less frequently but also remind your users when the code’s expiration date gets near. Let them know their chance of using it is getting slimmer, and if they want to get the best deals, they need to act quickly.

Using marketing automation to send an automated reminder about the coupon’s expiration is a good tactic that can help you make the most out of your incentives.

It can help you increase your conversion rates, which means you’ll be able to use discount codes less frequently, avoiding the negative effect on your brand image and profit margins.

Below are two examples of how an ecommerce brand and a marketing agency focusing on education, can use discount codes with a specific expiration date to drive conversions.

Now imagine they’d add one more email, sent a few hours before the code’s about expire. I bet the conversion rate would be positive.

Offer expiration reminder email

Offer expiration reminder email

Ecommerce offer expiration reminder

Ecommerce offer expiration reminder

Perfect for these industries: Retail & Ecommerce, Sports & Activities, Health & Beauty

    1. Content follow-ups after someone visits your site

Marketing automation involves tracking your audience and making the right use of data. Sometimes it can be overwhelming, but there are times when a simple solution can deliver high results.

As you can learn from this case study, one of such tactics includes tracking the website behavior of your subscribers. If you can see that they visit particular pages, e.g. one that is related to your product features, you can follow up with them with a message that is directly related to this topic.

There are a number of ways to use this approach. You can get your sales team to automatically reach out when a free-trial user visits your pricing page. Or maybe send a case study that’ll act as social proof to those who’ve looked at the list of the tools you offer? Just give it a try, you’ll see that relevant triggered messages deliver great value and great business results at the same time.

Automated email followup sent after a user viewed a report

Automated email followup sent after a user viewed a report

Perfect for these industries: Education, Internet Marketing, Retail & Ecommerce, Sports & Activities, Technology & High Tech (esp. SaaS)

    1. Post-event follow-up

After you’ve run an event or a conference, you’re probably thinking about finally being able to kick back and relax. If you’ve ever worked in sales, you know it’s not the time to do that. You have to be at the top of your game, following up with everyone that took their time to join you.

Some of this work can be done with the help of email automation. An automated post-event follow-up message can say everything that’s currently on your mind, and deliver it while the feeling is fresh. A thank-you message, a demo offer, a report you’ve promised, or a question about the experience your audience had – these are great conversation starters.

Best of all, this type of communication isn’t intrusive. If someone wants to reply to you, either because they are interested in doing business together or just want to ask a question, they’ll be happy to do it.

Followup email we've sent after one of the GetResponse webinars

Followup email we’ve sent after one of the GetResponse webinars

Perfect for these industries: Arts & Entertainment, Automotive, Education, Internet Marketing, Real Estate, Sports & Activities, Technology & High Tech (esp. SaaS)

    1. Birthday and anniversary emails

In today’s world, birthday = presents. Even if you have a more pragmatic approach towards money, chances are you still enjoy receiving gifts.

Even if we’re not happy about the number that’s stated on our ID, we kind of expect that we will be given something nice. Be it from our family, friends, or even ourselves. That’s right. When we’re in a birthday or any other type of anniversary mood, we often say to ourselves: I think I deserve it, I should get it.

What marketers can do about this is to make this process easier and drive their customers’ attention to their offer. For example, by sending them a happy birthday message, that’s all about wishing them all the best and offering them a sweet incentive, so that they can indulge themselves by shopping with you.

All you have to do is collect your subscribers’ birthdays and set a rule to automatically send a message. Put in a special deal and nice copy, and show them the products they’ve been longing for.

Converse wishing their subscriber a happy birthday and offering an additional 20%-off discount code

Pro tip: Don’t wait until the last moment to send the birthday or anniversary emails. Over the years, I’ve noticed that these kinds of messages work best when sent a few days before the big date, which helps your recipients plan their shopping better.

The reason for this is simple. On their birthday or anniversary day, people often choose to spend time with their close ones, not in a shopping mall or browsing through ecommerce websites.

Chances are your email recipients are the same. They’ll be out shopping for the birthday gift on a weekend or a day preceding the specific date, so that they’ll have more time for their family and friends later.

The good news is that setting this kind of rule is easy with most of your marketing automation tools.

Perfect for these industries: Automotive, Retail & Ecommerce, Sports & Activities, Health & Beauty

Start automating your email campaigns

    1. Cart abandonment emails

Over 68% of all online shopping carts are abandoned, according to a study by SaleCycle. It’s a serious problem for most ecommerce businesses, but not something they can’t try to fix.

Other than using retargeting, you can retrieve abandoned carts using so-called cart abandonment emails. These are the messages that are sent automatically shortly after someone leaves your website without placing an order. Acting as a reminder, they can improve your conversion rate, especially if your customers were genuinely interested in the offer.

Cart abandonment emails work well because they are both timely and relevant. If you want them to have an even stronger impact, you can also add free delivery or a discount code to one of such messages, and you’ll see that some of your customers will be happy to return.

Cart abandonment emails are very effective and the good news is that you can set them up with ease if you’re using GetResponse.

Depending on what ecommerce software you’re using, there are a couple of ways to do it.

If you’re using Magento (1.9 or 2), PrestaShop, or WooCommerce, you can just use one of our plug and play integrations.

And if you’re using a different ecommerce platform or a custom one, you’ll have to add the tracking JavaScript code to your pages yourself.

Also, below is an example of a cart abandonment (or actually browse abandonment) email sent by Timberland.

It’s an interesting example as it not only shows the product I’ve looked at on the Timberland site but also provides some additional product recommendations.

Not sure how personalized these products were, given the fact I haven’t actually bought anything from that site yet. One could assume they were just some other products from that particular line I was looking at.

Nevertheless, it’s an interesting approach that can help ecommerce brands like this one generate additional revenue and can be implemented fairly simply.

Cart abandonment email from Timberland

An automated email sent by Timberland aiming to get their customers to finish the purchase

Perfect for these industries: Education, Internet Marketing, Retail & Ecommerce, Sports & Activities

    1. Thanks for trying us out

Let’s consider you’re running an online course that offers a free trial allowing people to give it a go without any obligations. During the course, you’ll probably be sending a few messages, trying to convince them to upgrade their account. But what happens to those whose subscription runs out before they make up their mind?

The most obvious answer is that you reach out to them. Present them with a final offer (e.g. with an additional 10% discount, if they make a decision within the next 24 hours) or ask them to answer a few questions about the product — what went well, what went wrong, what they’d like more.

You’ll see that those last-resort offers will not only add value and teach you about your customers, but also generate additional profits you won’t want to ignore.

Automated survey email from Bigcommerce

Bigcommerce email asking their users to leave an opinion about why they didn’t upgrade their free trial

Perfect for these industries: Education, Sports & Activities, Technology & High Tech (esp. SaaS)

    1. Upselling messages

Marketers always want more. They want their users to purchase more often, put more products in their baskets, and spend more when they’re placing their order. It’s not surprising, though, since we’re all striving for a higher ROI.

One successful tactic that can help you deliver higher results is called upselling. It’s most often done through the use of additional elements appearing on the landing page, but it can also be used in your email automation messages. All you have to do is to send them at the right time.

Upselling emails are popular among accommodations sites such as Booking.com or Airbnb. Their aim is to convince subscribers to spend more on their service. They can do so e.g. either by getting the customers to stay longer at a given hotel or book a more expensive room. This way their commission is bigger and the users get a chance to have a slightly longer holiday.

Perfect for these industries: Education, Internet Marketing, Retail & Ecommerce, Sports & Activities, Technology & High Tech (esp. SaaS)

    1. Join the community

There’s nothing better than a loving, devoted, and loyal customer. A real brand advocate. But those don’t grow on trees, I’m afraid. You need to find them yourself.

To get your users hooked on your product, you’ll want them to spend as much time as possible being exposed to your brand. You’ll want to reach them through all the possible channels and means.

Increasing the number of consumer touch points is a solid approach that can make your marketing campaigns more effective. One way to do this is to invite your subscribers to not only visit your site, but also join you on other platforms — e.g. Twitter, Facebook, Pinterest, or Instagram.

Invite them to become part of your community and get them to not only purchase your products but also become parts of your brand community.

Join the community automated email example

Join the community automated email example

Perfect for these industries: Automotive, Retail & Ecommerce, Sports & Activities, Health & Beauty

    1. Wish list update and price drop

If you’re running an ecommerce business, then you’ve probably heard of wish lists. If not, then let me quickly explain what these are.

Wish lists are collections of products that have been saved by your customers to their user accounts.

Now let’s consider this: why would anyone add a product to a wish list and not buy the product straight away?

One reason could be because they are still deciding whether or not they should place the order. Another one is that the product is currently out of stock. Or the customer already knows that they want to buy the product but the current price is more than they’re willing to pay.

So what could you do if your store offered a wish list?

Why of course, use it to reduce the shopping cart abandonment rate and increase sales.

How? By sending an automated email to your audience, every time one of the following happens:

• The product is back in supply
• The product is on sale
• The product is almost sold out

But that’s not all.

You can make contact just to remind them about the product they’ve previously added to their wish list, simply to check if they’re still interested.

To make your email even more effective, offer some recommendations based on the type of product they want to buy or what others have bought in addition to it.

Perfect for these industries: Education, Internet Marketing, Retail & Ecommerce, Sports & Activities

    1. Replenishment emails

Different products have different life spans. Some of them are more durable and last for years while others, e.g. fast-moving consumer goods such as cosmetics, use up pretty quickly.

If the products you’re selling need to be replaced every few weeks or months, the so-called replenishment emails can help you generate more repeat sales, without taking much of your time.

As the name implies, replenishment emails can be sent to people who have likely already used up the products they’ve purchased from you or are about to run out. To help them out, and yourself in the process too, you can contact them with a kind reminder that they might be interested in re-stocking their favorite product.

This approach has two clear benefits.

One is helping your customers avoid a problem of running out of the product. Which we all know can sometimes be problematic. For example, on Christmas day, when all shops are closed, and you’re out of baby formula. Trust me, I’ve been there. You’d rather avoid that.

Another one is avoiding the problem of losing customers who will go to their local store to re-supply. Even if it means that they’ll have to spend more, they’re often prepared to do so to quickly fix the problem.

So what you need to do is analyze the products that you’re selling and figure out how long it takes to use them up.

Then just use triggered emails to remind your customers that it’s about time they ordered their favorite products.

Perfect for these industries: Retail & Ecommerce, Sports & Activities, Health & Beauty

    1. Activity update

Attracting new customers is important for any growing business. But in the case of social networks, apps, and SaaS platforms in particular, it’s not enough just to grow the user base. What’s truly important is how many of these users return on a daily, weekly, or monthly basis.

One way to convince people to keep coming back is to update them:

• On their performance
• On their peers’ activities
• On what’s new in the platform

Of course, for this to work you have to be creative.

If you just follow the same pattern more than a few times, without offering any real value, the recipients of your emails will become desensitized to your communication.

So before you jump in and try to use the same template repeatedly, do some thinking. Two brands you might want to look at, who I believe are doing activity update emails pretty well, are Grammarly and Endomondo.

Below you’ll see two examples of how they communicate with their audience.

Endomondo Monthly Activity Update

Endomondo monthly activity update email with calories burned and time spent on training

Grammarly Weekly Writing Update

Weekly update from Grammarly with information on your productivity and writing accurateness

Perfect for these industries: Education, Internet Marketing, Sports & Activities, Technology & High Tech (esp. SaaS)

    1. Account expiration

Offering a service that needs to be renewed? Then account expiration emails are a must if you want to spike up those conversions.

It may sound counterintuitive at first, but people often don’t act the way you want them to, until they perceive the risk of losing something they value.

People procrastinate. That’s why they’ll postpone the renewal of their subscription or upgrade their free account to the very last minute.

Needless to say, if you want more conversions, you’ll want to address that. Send a triggered email some time before their account’s about to expire and emphasize the reasons why it’s worth to renew it sooner than later.

Gearbest Bonus Points Expiration Email

Gearbest newsletter informing about the expiration date of the recipients bonus points

Perfect for these industries: Education, Sports & Activities, Technology & High Tech (esp. SaaS)

    1. Shipping information

Branding has never been more important. Offering the lowest price is only a good strategy if you have a large scale that’ll help you outweigh operating at a low margin. Otherwise, you’re better off if you invest in customer experience and branding.

So what does a transactional email with shipping information have to do with this? A lot.

Picture this scenario.

Every couple of months I have to buy toner for my printer. I always order it from the same site, as it offers the best value for my money. The problem is, their brand name doesn’t stand out. I can never remember it.

So to find the site I’ve repeatedly ordered from, I have to dig into my Gmail account.
But there’s yet another problem. Most of the emails about my order don’t even come from the brand itself. Instead, it’s mostly shipping information from the package delivery service.

Eventually, I find the site’s name by typing in the exact printer code name in my Gmail search…

This is not ideal, to say the least. Most people aren’t as determined as I am, when it comes to buying toners. Or any other product for that matter.

What could they be doing differently? For example, provide all the shipping and tracking information themselves. Make sure that they contact me first, and that I’ll remember them.

Of course, that’s only the first step. But a crucial one.

Combine that with a thank you email or a whole onboarding campaign I’ve mentioned above, and you’re off to a good start.

As for examples, MVMT provides a great one, as per usual.

MVMT Shipment Tracking Information

MVMT email providing tracking information and promoting their social media account

Perfect for these industries: Retail & Ecommerce

Start automating your email campaigns

    1. Loyalty points status update

More and more companies are introducing customer loyalty programs.
te
Which makes perfect sense, as they’re really useful for both learning more about your audience and increasing the customer lifetime value, too.

But don’t get fooled. Running a successful loyalty program isn’t as easy as pie.

The challenging part is to convince people to actively engage, i.e., collect and redeem points, search through recommended products, or check their status and how far they’re from reaching the next stage or earning a reward.

There are a few ways you can motivate your customers.

Recommendation emails – with special deals, new ways to collect points, or products that’ll help you earn extra ones – are definitely a good bet.

Another thing that you could try is sending updates regarding your customers’ loyalty points status.

Below are two examples of how you can do it.

The first email comes from Lufthansa Worldshop.

It’s a typical newsletter that uses dynamic content to present your mileage status and includes product recommendations.

It’s a shame, though, that the recommendations seem to be only related to the current season (summer), rather than products you’ve bought or searched for before.

Seems like a missed opportunity.

Loyalty points update email worldshop lufthansa

Lufthansa newsletter updating the customer on their loyalty points status

The second image shows a fragment of an email update from Emirates.

What’s interesting about it – other than your mileage status, which I’ve cut out from this image – is that they’re suggesting what you can do with your miles: buy, give, transfer, or restore.

But there’s another thing they could have done to make this email even more effective.

What’s that?

Add a bit more sense of urgency to it.

For example, by providing the exact date when the unused points would have been lost.

And in case it’s a particularly short period of time, the chances of convincing customers to even just give away their points to a charity of their choice would be high.

Automated email example – skyawards loyalty points status update.

Emirates email suggesting what the customer can do with their current mileage

Perfect for these industries: Health & Beauty, Restaurants & Food, Retail, Travel

    1. Transaction confirmation or receipt

Just like shipping information or a thank you email, this message should aim to confirm and reassure your audience that their payment has been processed.

So, why bother about this extra message?

For some businesses, especially in the travel industry, this email can be very useful.

Take a look at these two examples from Booking.com and Airbnb.

Transactional email example from Airbnb

Airbnb email confirming a reservation

booking-receipt-email

Booking.com email confirming a reservation

These emails have everything you’ll need to enjoy your trip, hassle-free – the exact address of your destination, check-in and check-out dates, what you’ve paid, contact details, the option to change the reservation, and more.

They’re pretty lengthy, but they certainly provide value.

One other thing that’s interesting about the Airbnb example is that they’re also taking this email as an opportunity to promote their business – asking the recipient to invite their friends to use the service for a chance of earning some extra cash.

Which is a pretty good idea if you ask me.

Especially given the fact that the recipient of this email has just completed a transaction and I bet they’re happy, excited, and will probably happily share the link on social media.

Perfect for these industries: Automotive, Health & Beauty, Health Care, Restaurants & Food, Retail, Technology & High Tech, Travel

    1. Just one more step

Let’s say your onboarding campaign has been a success and you’ve managed to convince your customer to take the first step. Whatever that step is – register an account, play around your platform, or sign up for a free online course.

Sometimes this isn’t enough, and your leads need another push to fully engage with your offer.

Let’s take our platform as an example. Someone registers for a free GetResponse account, creates the first email campaign and then doesn’t send it to their audience. They log out and return to whatever else they were doing.

In this case, you’ll want to send them an automated reminder and motivate them to take one more step to fully embrace the tool.

What should you include in this type of email?

Definitely focus on the value that’s just around the corner. How much they can gain and how it outweighs the effort they need to make right now.

And if possible, make this process fun and enjoyable.

Perfect for these industries: Education, Internet Marketing, Technology & High Tech (esp. SaaS), Travel

    1. Top of mind campaign

Sometimes people aren’t ready to commit just yet.

They’re genuinely interested in your offer and maybe they even like your brand, but they need more information or can’t make the decision at this moment.

This is often the case if you’re running events or selling something that requires the approval of multiple decision-makers (e.g. with marketing software.)

That’s where a top of mind campaign comes into play.

Just like the name implies, its point is to make sure your leads remember you. Not necessarily to convert them straight away but to keep them informed about your offer.

And eventually, when they’re ready to make the decision, they’ll recall your brand and go directly to your site.

If you’re selling software or are running an agency, your top of mind campaign could include:
• information about the latest developments in your product (e.g., new features, services offered, available payment options)
• milestones and PR news (e.g. new office, awards you’ve received, success stories of your employees)
• customer success stories

And if you’re running an event, be sure to mention your new keynote speakers, business or content partners, sponsors, and anything that’s useful for people who are still considering getting a ticket.

Speaker announcement email from Websummit

Websummit’s conference email as an example of a top of mind campaign

    1. Campaign summary

A campaign summary email can be a good idea if you want to mark down the end of a campaign and make sure everyone involved gets the memo.

Consider this scenario: You’re collecting donations for a charity, an NGO, or to kickstart your business.

Wouldn’t it make sense to let everyone involved know how the campaign went? Whether you’ve been able to hit your target or even exceed it? Or maybe you need some additional help?

Not only would it make sense, but it’s also very likely that this automated email would generate high open and click-through rates.

That’s because people who’ve engaged and donated their money, start feeling that they’ve joined something bigger. They’ve joined a community of people supporting a similar cause.

And if it’s something they have strong feelings about – the campaign’s going to be even more powerful.

In fact, making sure that people see the impact of their actions has been proven to have a positive impact on their engagement and future commitment.

In his book, Give and Take, organizational psychologist Adam Grant refers to several studies that focused on this particular topic.

In short, it turns out that seeing or hearing those who are directly benefiting from our actions – even if for a short moment – can have a tremendous impact on our engagement and willingness to contribute again.

This works especially well, if the ones we’re trying to influence are, by definition, givers. In other words, those who thrive by giving to others, while expecting nothing in return. This tactic’s likely to be less effective for matchers and takers.

All of this is thoroughly explained in Adam Grant’s book, which I highly recommend for you to read, especially if you’re an NGO or struggling to generate engagement from your team members.

Word of advice: watch out for the emotional tone. If you’re collecting money for a very sensitive cause, make sure that the emails you send with marketing automation are respectful and thoughtful.

Below’s an example of an email campaign from Indiegogo, targeted at people who have donated to a specific cause.

This message could be much more powerful if it included content from the organizers – photos, a voice recording, or any other personal message.

But this wasn’t the case, probably because the organizer wasn’t directly related to the person the money was collected for.

But it’s worth keeping in mind if you’re planning to launch such an email campaign yourself.

An automated email summing up Indiegogo campaign

Indiegogo’s campaign summary email

 

Perfect for these industries: Arts & Entertainment, Education, Non-profits, Sports & Activities

    1. Saying bye

Marketers often choose not to think about the moment their customers part ways with them.

They fear that moment so much, they ignore the learnings they can take from it.

They also ignore the fact, that this is a perfect moment to make the last good impression on their now ex-customers.

And that’s what the ‘saying bye’ email campaign is about.

I was inspired to write about it after a fellow marketer, Angel Lorente Paramo, shared this example in our recent roundup post – 30+ best email marketing campaigns.

Although the example was fairly simple, the impact it made was powerful.

What this automated email did – and what yours should – was to say thanks for the years the customers spent with the brand.

That, plus it showed the brand’s gratitude and made a promise not to keep pestering the recipient with future communication.

This message was so honest and tactful that it made Angel question whether he’s made the right decision to choose another phone carrier.

If you offer services that customers can opt out from e.g., you’re running a SaaS platform or another type of organization where there’s a membership, you can create and send these kinds of emails with marketing automation.
Word of advice: When people opt out, they usually don’t want to keep receiving further communication from the brand they’re parting ways with. That’s why this email has to serve one purpose first – to confirm it’s the last message they’ll receive and the process of closing down their account or membership went well. Only then should the email serve the second purpose – to make the last good impression on your email subscribers.
saying bye email simyo.

Perfect for these industries: Technology & High Tech (esp. SaaS), Education, Internet Marketing

    1. Testimonial

Testimonial emails are similar to the product review messages I’ve described earlier in this article.

The difference is, at least in my opinion, that these are typically sent by SaaS companies or those who run online courses.

Or what I meant to say, they should be sent, because they don’t seem to be very popular.

This is quite odd, because they’re just as valuable for SaaS businesses as product reviews are for ecommerce sites.

That’s why companies invest so much to be ranked high on sites such as G2Cword and Trustpilot.

But the truth is, rather than running an ad hoc campaign that’s meant to help generate an X number of testimonials and reviews, why not set up a marketing automation workflow to do that for you?

Your workflow could be triggered by a special event, milestone, or change in your customer’s account.

For example, they’ve recently upgraded their account or completed a certain number of projects, which could suggest that they’re a power user.

Then, all you have to do is send them an automated email and ask them to share their opinion.

Best of all, if they’re a power user, they’re likely to be happy to take part in the survey for free.

Because they want to be heard and they value the fact that you care about their voice.

No need for that extra Starbucks gift card…

Unless you want to surprise them with one after they’ve completed the survey. If that’s the case, they’ll sure be delighted to receive one ;-).
Perfect for these industries: Technology & High Tech (esp. SaaS), Education, Internet Marketing

    1. Referral

Similar to marketing automation emails asking for testimonials, referral emails can make a big difference in the growth rate of your business.

The theory behind it is super simple.

People surround themselves with those who are like them. By asking your current users or customers to refer others to your brand, you can get a quicker access to your target audience.

Also, by sharing some of the profits (typically those who refer or are referred get some additional incentive) the selling part is done by your loyal customers. If they’re genuinely happy with your service and they know their friends well – convincing them to use your platform should be as easy as pie.

Many famous startups and other companies that growth-hacked their way into the mainstream, used this tactic to their advantage.

Think of Airbnb, Dropbox, Uber, or Transferwise.

All these companies offer to give you an additional bonus – storing space or a voucher for your next trip – if you refer their platform to those who might benefit from their service.

It’s a win-win situation. That is, if it’s done in an honest and trustworthy way.

referral email automation example transferwise

Perfect for these industries: Technology & High Tech (esp. SaaS), Education, Internet Marketing, Travel

    1. Let’s get to know each other better

This type of campaign could be done as part of your onboarding email series.

But, the space in your welcome emails tends to get crowded. There’s just so much you want to talk about, things you want to show, and places you want to direct your email recipients to.

It’s often better to give your subscribers some breathing space and time to adjust.

Instead of asking them all the questions right at the start, why not let them use your product or service for some time and only afterwards – ask them one or two simple questions.

Like what industry they’re in, what best describes their role, what they’re trying to achieve, or what their biggest struggle is.

Answers to these questions could be used to create better content in the future, or to direct your recipients to parts of your website where these challenges have been tackled.

This tactic is part of something called progressive profiling.

While we’ve been seeing it being a trend over the last couple of years, we’re yet to see it being used at a larger scale.

Below you can see an example of such an email being sent by Zapier.
email automation survey email zapier
Perfect for these industries: All of them

    1. Opt-in confirmation

There are multiple benefits of building an email list with double or confirmed opt-in.

I’ve discussed this in another article, so if you want to have a read, you can check it out here.

Your opt-in confirmation email is meant to do one key thing – ensure that only the right recipients join your email list (no bots, spam traps, emails with typos, etc.)

Thanks to this, your email list should stay clean and consist of engaged users who are interested in receiving your email communication.

There’s an endless debate as to whether it’s worth it to use confirmed opt-in.

I believe that it is, as email list quality beats the quantity, but of course, you can’t decide for sure, unless you test it.

In any case, confirmation email could be a part of your email program and the good news is that setting it up is among the easiest things you can do in email marketing.
confirmation email example pat flynn

Perfect for these industries: All of them

Your next step

You’ve just seen over 30 ideas for an automated email campaign that can be used by businesses across various industries. Now is the time for you to act. Go through your own communications, analyze what you’ve been doing well and what needs to be updated. Take this list as an inspiration for your future campaigns, and make use of marketing automation to send timely and relevant emails that your audience will appreciate.

Now that we’re at it, chances are that you’ve had the chance to use some of these types of emails in your campaigns. How did they work out for you? Do they help you build stronger relationships with your audience? Let me know in the comments and share your ideas with other readers.

30+ Automated Emails You Should Be Sending Today

Related posts

The post 30+ Automated Emails You Should Be Sending Today appeared first on GetResponse Blog – Online Marketing Tips.

Original Article

Best US Cities for Professional Women

Although the Equal Pay Act was passed in the early 1960s, women in 2019 are in a constant uphill battle to earn the same amount as their male counterparts.

The wage gap continues to result in a lower overall median wage for women than for men in the same occupation. Industries based in science and math continue to be dominated by men with remarkably low percentages of the workforce being made up by women.

Our team wanted to find out which cities were the best locations for professional women based on income, workforce, and wage gap. Based on income and workforce reports from the census, this is what we found out.

Best Paying Jobs for Women According to Average Salary.

Best Paying Jobs for Women According to Average Salary

The occupations with the highest annual salary for women cover a wide range of industries, including business, healthcare, engineering, and technology.

The highest average salary for women goes to chief executive officers, but even that average doesn’t break six figures, and according to Payscale, the average CEO salary, in general, falls around $159,000 per year.

Industry Workforces Across the US Broken Down by Gender.

Industry Workforces Across the US Broken Down by Gender

Depending on the industry you work in, women can sometimes be the majority of the workforce. In fact, for education, public service occupations, and healthcare, they make up a much larger percentage of the workforce than men. They also have a slight edge in legal occupations and the business industry.

However, for computer, engineering, math, and science-based jobs, which make up over a third of the best paying jobs for women, fewer than 1 in three workers are female on average.

Best Cities for Women to Work in Based on Lowest Wage Gap.

Best Cities for Women to Work in Based on Lowest Wage Gap

The wage gap is clearly evident according to the US Census. Based on mean earnings, men made, on average, 22% more each year than women did. The wage gap ranges from 12% to a whopping 38% in Sacramento and Atlanta.

Cities with the Highest Percentage of Female Workforce by Industry.

Cities with the Highest Percentage of Female Workforce by Industry.

If you’re planning on going into any of these fields, the following cities are the best places to look for jobs. In most cases, women make up the majority of the workforce for these industries in their top cities. Detroit has the highest percentage of females working in the computer, engineering, math, and science fields. Although the percentage is still far less than half, it’s much closer to a 50/50 split than most other cities.

Female Percentage of the Workforce by Industry.

Female Percentage of the Workforce by Industry

If you’re wondering how your city stacks up against the rest of the top fifty US metropolitan areas, you can see what percentage of each industry workforce is made up of women in the graphic above.

Professional women continue to shatter glass ceilings and take the world by storm. We’re proud to have incredible women both as colleagues and customers, and we love watching them succeed.

Our team of tech geeks and creative experts continue to support women in their marketing ventures, whether they’re brand managers looking to create the perfect email series for their customers or the entrepreneur conquering markets all over.

Related posts

The post Best US Cities for Professional Women appeared first on GetResponse Blog – Online Marketing Tips.

Original Article

What is an Email Blast and How to Send it Right

Love ‘em or hate ‘em, email blasts are still a thing.

Whether you’re launching a new product, announcing a massive sales campaign, or promoting your new book – you’re most likely going to start with an email blast.

Better yet, you’d start with an email campaign.

Is there a difference? – you may ask. We’ll talk about this in a moment.

You’ll also learn about the best practices you should follow when sending your email blasts and examples for you to get inspired by.

If you’d rather learn the basics first instead, check out our guide to email marketing.

What is an email blast?

When someone says they’re going to send an email blast, they usually mean that they’ll send an email message to a large number of recipients, all at the same time.

Many marketers (myself included), upon hearing the term email blast, still imagine something similar to the following message:

Email blast example

Side note: This is my reaction to these kinds of emails:

That’s because, at least in the past, email blasts:

  • Were sent to as many people as possible, no matter if the sender had the right permissions for these types of campaigns,
  • Were mostly used on an ad hoc basis. They were not part of a larger strategy aimed to build a long-term relationship with the audience,
  • And it didn’t matter who was on the receiving end, what mattered was the number of clicks the campaign would generate.

Email blasts were very much like spam.

But as language evolves, so has the understanding of the term email blast. These days, many marketers use it interchangeably with the term email campaign.

I, however, still see them as two slightly different things.

And since Google tends to show different results in SERPs for both of these terms, in this post we’re going to treat them as two separate things.

Key differences: email blasts vs email campaigns

So what is the difference between an email blast and an email campaign?

Naturally, as an email marketing software provider, we’re going to be referring only to the situation where the sender has the right to communicate with their recipients (permission-based marketing).

In theory, email blasts are:

  • Sent to the entire email list,
  • Not targeted or personalized,
  • Sent at the same time, no matter where the subscribers are located.

Now, again, in theory, email campaigns may be:

  • Sent to a single or multiple segments,
  • Personalized to reflect the recipients’ preferences or needs,
  • Sent according to the recipients’ time zone or in response to their past behavior.

This is, however, only in theory.

As a matter of fact, our recent studies still suggest that 53% of email marketers send the same message to all their recipients.

In other words, most email marketers still send out email blasts.

So is there any better way to run your email communication?

There certainly is.

Below, we’re going to provide you with several tips on how you can do this.

For more email blast best practices, consider reading our email marketing best practices article.

1. How to send an email blast

First off – how do you send an email blast so that it generates high engagement and a positive ROI?

The three key elements to this include choosing the right audience, the right set of tools, and keeping the goal in mind.

Here’s what we mean:

Choosing the right audience

Rather than buying an email list (or even renting it), you should build one instead.

Organically built email lists have many advantages over databases that you can scrape or buy online. They generate higher returns, help you maintain strong deliverability, and, well, are legal 🙂

You can learn more about this from one of our previous articles, where we compare purchased email lists to the organic ones.

Now, how do you build an email list?

The answer comes down to having three things in place:

  • Driving traffic onto the page where the form’s presented
  • Something to offer in exchange for the email address
  • Testing different list building methods

Since these are all rather broad topics, it’s best that you check out these three posts that focus on them individually.

In addition, you may want to read this post where we explain the process of how you can build an email list using lead funnels, from start to finish.

But, building an email list isn’t all there is to making your email blasts effective. You also need to make sure to keep your database clean and your contacts engaged. Otherwise, your messages won’t generate the results you’re hoping for, or even worse – they may be landing in the spam folder.

Let’s consider what it takes to keep your communication engaging.

Based on the data from the Email Marketing Benchmarks report, we can see that emails that beat the average results in terms of open and click-through rates tend to have one of the following characteristics:

  • They’re personalized, i.e., the content is tailored to meet their recipients’ needs.
  • They contain visual or engaging content, e.g., videos.
  • They’re often automated, which means they reach the email recipients at the optimal time.

video emails getresponse.

While employing these tactics doesn’t guarantee instant success, it can definitely help you increase your email campaign engagement rates – and put you ahead of your competitors, too.

One example of a company that maintains high subscriber engagement by running A/B tests and personalizing their email campaigns is a lead generation agency called Submission Technology.

To learn more, read the full case study where they share the tips and tactics they use to achieve click-through rates that are 121-149% higher than the average results in their industry.

These results aren’t something outside of a typical marketer’s reach.

Let’s take personalization, for instance.

In the example of Submission Technology, they’re segmenting their audience and delivering personalized email campaigns based on their users’ gender.

For an ecommerce brand, this should be a relatively easy tactic to apply.

Similarly, you could segment your audience based on their purchase history or engagement level.

You can actually achieve this pretty easily using the engagement score feature in GetResponse.

The system automatically identifies and scores your contacts’ activity based on their interactions with your emails. The score is represented by the number of bars, 1-5 shown under the contact’s name in the Search Contacts section of your account.

This is what it looks like when you’re looking at one of your contacts lists:

Engagement score display 1.

To create a segment using the engagement score, all you have to do is select the right set of conditions, e.g., contact details > engagement score > is equal to > highly engaged.

engagement score search.

Once you’ve created your segment, you can present them a more personalized offer or use them to create a Lookalike Audience when creating your Facebook ads.

To learn more about this feature, check out our FAQ page.

And this is only one example of how you can divide your audience into separate groups. Here are more ideas on how you can segment your contacts, based on the type of business you’re in.

Circling back to what I’ve mentioned before about making sure your content’s engaging, here’s an email blast example that follows this practice rather well.

You’ll find more inspiring examples in our roundup post on the best email marketing campaigns.

engaging content email blast from mvmt.

Choosing the right set of tools

Whether you’ve already built an email list or are about to start one, you’ll need a technological partner to back you up.

Your email blast service or email service provider (ESP) plays an important role when it comes to building and maintaining strong deliverability.

The ESP usually takes care of various processes like bounce and complaint handling, managing the unsubscribe requests, delivering your messages, contacting the ISPs, authenticating your communication, and providing you with analytical reports.

If you aren’t currently using any providers or you’re considering switching, GetResponse can help you run your email campaigns effectively.

Keeping the end goal in mind

In email marketing, as is the case with other marketing channels, it pays off to keep your end goal in mind.

What is that you want your email blast or campaign to achieve?

Click-throughs to your site? Resource downloads? Product orders?

The answer to this question should guide you when designing your messages.

It should dictate what you’re going to include in your subject line, the preheader, the copy, and most importantly – in the call to action.

All of the components of your message should point your audience towards the action you want them to perform.

Ideally, you’ll have one primary call to action. This way, it won’t compete for attention with other buttons or text links.

If this isn’t realistic in your case, make sure to keep it the most prominent one.

You’ll want to test this approach, but usually, it’s best to limit the number of options you present to your audience. By offering too many options, you may be thinking you’re providing them value, but in reality, you’re pushing them into the paralysis by analysis state.

Here’s an example of an email message that offers just one primary call to action button.

crocs single cta button.

2. What is the best time to send an email blast?

This is one of the most frequently asked questions when it comes to running email marketing campaigns.

There’s no easy answer, even though we’ve tackled it a couple of times in the past in the Email Marketing Benchmarks report or this infographic.

In my opinion, generalizing that your entire audience will open your email blast at a certain time or day of the week is not the right approach.

Consumers are all different, and they change their behavioral habits depending on the situation they’re in.

So here are the steps I propose, in this specific order:

  1. Rather than picking the ideal time for everyone, use an algorithm that’s going to adjust the email sending time for each of your contacts individually. In GetResponse, this feature is called Perfect Timing.
  2. If you’d rather choose that your email blast reaches your audience at a specific time, go ahead and analyze this report to pick the most optimal hour.
    Once you’ve selected the appropriate time slot (10 AM and 2 PM seem to be the most promising), send your email blast using the Time Travel feature.
    Similarly to Perfect Timing, it’ll adjust the time of the sendout for you, but this time only to make sure that the message reaches your audience at a specific hour according to their time zone.

3. Email blast examples

If you need a little creative nudge, here are five email blast examples we’ve found interesting.

As you’re about to see, there’s no blueprint you need to follow when designing your email messages.

This is what we’ve been experiencing over the years, and what we’ve seen while gathering submissions for this post on best email marketing campaigns.

Keep in mind that your email design should resonate with your audience.

Not your family, friends, or other marketers – but people seeking to get value from the relationship with your brand.

Let’s take a look.

This is an email blast example from CAT.

email blast example cat.

Right away you can see that this message wasn’t sent to an individual segment but an entire list instead.

This is a good strategy (from time to time), especially if you don’t know your audience too well and you’re unable to tailor the content to their needs.

What you can do from here is analyze which links your audience clicks on within the message (e.g., clothing category vs. individual shoes) and try to use this insight to craft your next email better.

Alternatively, you can send a discount code to those who haven’t made their first purchase yet.

A good incentive will likely be enough to convert them into first-time buyers. And, it will provide you with additional data you’ll be able to use to personalize your email campaigns.

This is another animated one, this time from Live2Lead.

email campaign example live2lead.

This email blast invited the email subscribers to join the brand’s upcoming event, a leadership training.

Right from the opening (“Friend”) you know it’s meant for everyone who have subscribed to receive updates from John Maxwell Company.

Is this a bad thing? Not necessarily.

Everyone who has subscribed to their newsletter is likely interested in the topic of leadership.

While this message isn’t personalized, there are a few things that are particularly good about it.

It clearly states the benefits of joining the event and who’ll be running the training. Also, its design is eye-catching. Everything in that message is leading you toward a single call to action button at the bottom.

Now, take a look at this email blast example from GAP.

gap sale email campaign.

This message announced their back to school offer to those who’ve opted in and chose the appropriate categories of interest.

Theoretically, it means it was targeted, but from the message itself you cannot say for sure that the content’s been tailored to the recipient’s needs.

Since the offer is appropriate for children of all ages, they’ve sent it to everyone in this specific segment.

Assuming that they don’t know too much about the recipient’s preferences, I’d suggest that they pay attention to the categories they click on or types of products they purchase.

Alternatively, they can simply ask their audience about their characteristics or preferences (e.g., how old their child is) via survey and recommend products based on those answers.

Now, onto our fourth email blast example, sent by TRX.

presidents day email blast trx.

I’ve had to crop it out, because it was too long to put here, but the main part’s visible.

It’s a president’s day offer that’s most probably been sent to everyone in the brand’s database.

Since it’s a one-time offer related to a particular holiday, there’s no harm in sending that message to everyone.

If they were to send an email blast like this one every two days, the content would have quickly become boring to their audience.

Once again, I’d look at how the subscribers react to this campaign and segment based on their behavior, like what types of products they bought (for indoor or outdoor training) or based on their order value.

Take a look at this last example from Casper.

color pick email newsletter.

This is a typical sales promo campaign you’d expect to receive from an ecommerce brand.

It was sent to a large number of recipients and it’s not personalized, which as we’ve discussed before, makes it an email blast.

Putting aside whether the offer is good or not – I’m not actively looking for a mattress or a new set of bed sheets – it’s worth noticing the clever tactic they’ve used in their email design.

As you can see, the header includes a GIF which shows you the different kinds of sheets they’ve got on offer.

Underneath of it are small icons that let you pick the bed sheets color you’re most interested in.

If you saw these icons on a website and clicked one of them, you’d expect to be presented a product variant that matches your choice.

Since this is more difficult to achieve with emails, they’ve linked each icon to a different version of the landing page so that clicking them will take you to the appropriate product on their page.

This is a clever tactic. One they can improve even further if they used interactive emails, but as a quick email blast this works out perfectly.

Email blasts, broadcasts, campaigns – it doesn’t matter

As long as your campaigns are purely permission-based and you’re following the email marketing best practices the naming is a secondary thing.

So, go ahead and start preparing your next email campaign.

And if you need help with that, just check out the guide we’ve prepared below.

What is an Email Blast and How to Send it Right.

Related posts

The post What is an Email Blast and How to Send it Right appeared first on GetResponse Blog – Online Marketing Tips.

Original Article

How Do Webinars Work? A Beginner’s Guide to Webinar Marketing

Even though webinars have been here for a long time, with the continuous rise of video content’s popularity in marketing, web presentations are the way to go.

If you’re new to webinar marketing, read along and find out what webinars are, their main benefits, and how to create them.

What is a webinar?

Webinars (web seminars) are video presentations, workshops, or lectures hosted online. They are usually business-related and allow you to share your knowledge with virtually anyone in the world.

Web presentations are a highly interactive form of marketing and can be used as a relationship-building or authority-building tactic. But the possibilities are endless. You can even use webinars for internal team meetings if you’re part of a remote team.

Planning a webinar is so much easier than organizing a seminar or lecture in real life. Mainly because you don’t need to have a big venue to host a large number of attendees. You can invite people from all around the globe, and if they can’t participate live, you can record the webinar and send them the recording later.

What are the benefits of a webinar?

So, now you know what webinars are. But why do you need webinars?

Here are the main reasons you should host a webinar:

  • First of all, they help you build a list. Every registered person is a new contact in your database.
  • Online seminars establish you as an expert, a trustworthy and reliable source of information in your industry. They allow you to share your expertise with your target market. You can personally provide solutions to their problems, which can clear their doubts over your product.
  • If you record your webinars, they will serve you as valuable content you can share with your audience later.
  • By registering, people are demonstrating an interest in what you are offering – they become qualified leads, making it easier to nurture and convert them.
  • They can help you train and onboard new employees in a ‘fun’ way – it’s always better to explain important issues by talking, not writing long-form text.
  • Every web seminar you run gives you many branding opportunities. With webinars, you build brand awareness and set the brand voice.

Michael Leszczynski, Content Marketing Manager at GetResponse, says:

Here, at GetResponse, webinars play an important role and not just because we provide webinar software. We use them to onboard new customers, support our product launches, and establish authority when inviting world-class experts.

We also use them internally, when onboarding and training our new employees who are joining our remote offices. They’ve been great for knowledge-sharing, especially given the fact that you can record and re-use the content later.

Webinar types

There are many types of web seminars you can use to achieve specific goals, or to adjust to the needs of your audience and your business. Here are some of the most popular types of content and techniques you can use while video conferencing and planning your webinar marketing strategy. Follow by them, are the most popular webinar types categorized by the goals you can achieve with them.

Webinar content types

  • A slideshow

If the purpose of your webinar is educating your audience, the web presentation itself should provide accompanying educational visuals – and presenting what you want to convey in presentation slides is the easiest way to do it.

Here’s how we do it with GetResponse webinars:

webinar presentation slideshow.

A quick tip: The first slide of your presentation should have all the important “technical” info – how long will the webinar last, whether it will be recorded & sent to participants, and the agenda for the video seminar.

  • Live video

Creating a web seminar in a live-video format is great if you want to build closer relationships with your customers or to conduct a team meeting. It’s very personal, and you can show the “human side” of your business in a professional way. This type of webinar could also be useful if you’re making a video presentation of a physical product.

  • Text chat

When you’re hosting a webinar, your audience can use the chat option to ask questions or answer yours. It builds the relationship between you and establishes your authority when you provide answers to their problems in real-time. People feeling seen by you makes the connection stronger and creates a bond that keeps the customers coming back to you.

  • Whiteboard

You can use the whiteboard to better visualize more complex topics. By drawing over charts, images, or mapping out various concepts from scratch, you can help your audience follow your thought process.

getresponse webinars whiteboard.

A GetResponse webinar using the whiteboard mode

Quick tip: While explaining concepts on whiteboards during the web conference, don’t hestitate to collaborate 😉

  • A pre-recorded webinar

If you need to do an online presentation on a specific topic more than once – or maybe you even need to do it regularly – you can use a pre-recorded webinar instead. This option is also useful if you’re doing a webinar with a guest-speaker who’s unable to schedule a meeting around the time that best fits your audience.

Once you’ve got a polished presentation, all you need to do is hit the play button once the webinar has started. To make sure the video presentation remains personal and your audience is happy with the experience, you can run the chat and answer their questions live while the pre-recorded webinar is running.

This is a common practice among SaaS companies that need to run product training webinars for their new customers on a regular basis.

  • Screen sharing

When your topic requires demonstrating some step-by-steps in software or online, there’s no better way to do it than by sharing your desktop. The attendees will be able to see exactly what you’re doing and follow along. This format is especially useful while onboarding new users to your software.

You can also use screen sharing if you’ve created your presentation in a non-standard way, e.g., using Prezi. Since these aren’t based on slides, the best way to present them is through sharing your screen with your audience.

The same applies if instead of using one presentation, you’re sharing multiple apps or files like spreadsheets. Rather than taking screenshots and adding them to your presentation, you can share your desktop and jump between different apps freely.

  • Polls

A polling tool is something that will provide both you and your audience with stats and information not available anywhere else. You can set it to be either anonymous or public.

Webinar types by different purposes

1. Educational

If you want to educate your audience on the field you’re an expert within, webinars are one of the most effective ways to do it. To run an educational webinar, it’s best to use well-prepared slides or a whiteboard video, as it utilizes the visual capabilities of webinars.

Also, don’t be afraid to ask external expert speakers to collaborate with you!

2. Product webinars

When you have a great product to showcase to a lot of people, turn your usual event-goers to webinar participants. You can give them a detailed presentation, including every detail, answering their questions. While running a product webinar, you’re educating the participants and getting their attention with your product, so you’re able to nurture your leads and even convert them into actual customers, making a sale. This allows you to collect the much-needed feedback on your product or tool.

3. User onboarding

If your company is offering software, you will benefit from a user onboarding webinar the most. Make sure the learning curve is as soft as possible by inviting new users to participate in a webinar that you run for newbies regularly, for example, once a month. Run a user onboarding webinar making use of a screen sharing option.

4. Employee training and team meetings

Of course, running webinars to convert is beneficial to your business. But that shouldn’t stop you from using webinars for team meetings and training your employees when you have a remote team, or a team too big to fit into a room together.

5. Lead generation and list building

When you promote your webinar across different channels, focus on one persona that you’d like to attract. When they register, they will trust you with their email address, and that’s the starting point. You’ll gain valuable and interesting leads you can follow up with, and nurture them into conversion later. You can also host paid and free webinars with the help of marketing funnels.

6. Customer retention and nurturing

While hosting inspiring webinars may be great to attract new people to your brand, it’s equally as good for nurturing customers that are already on board with you. The personal relationship you build along the way is key to keep them coming back. With such webinars, they can keep track of your newest products and announcements. It’s also a great opportunity for your clients to ask important questions when you’re more approachable than ever.

How to run a webinar & webinar best practices

If you’re wondering how to start creating webinars, here are a few webinar tips, and steps you need to take.

1. Choose the right topic, title, and format

First of all, think of what the purpose of your webinar will be.

Is it to generate leads, grow your list, sell a product, or onboard new users?

Then, decide on the topic. What is the most important knowledge you can share with people in an hour or so? If you’re looking for inspiration for your webinar’s content, you can run through your other content’s stats to see what drives traffic to your site, and what your audience is the most interested in. This step will definitely ensure a higher engagement.

Remember to be precise. It helps people understand what they’re signing up for, and it also helps you with your landing page’s SEO. Consider naming it with a question, e.g., ‘How to make a webinar sale? Free webinar with *an industry influencer*’. Whether it’s a webinar directed towards people new to the subject or experts, specify it. It will save you from lots of negative opinions like “I already knew that” and “It was too complicated; I need to know the basics first.”.

When you’ve decided on the topic, choose a format that would suit your webinar’s needs.

2. Choose the presenters & team

When preparing for a webinar, you’ll need to pick a qualified presenter. It should be a person who’s knowledgeable on the subject, not afraid of public speaking and answering tough questions, has good charisma and is at least a bit immune to stress. Of course, your web seminar can have more than one presenter.

Then, you can choose an assistant, who could admin the chat and possibly answer some of the audience’s questions while the speaker continues with their presentation.

After you’ve found perfect people who will create the webinar’s content, you can also ask someone (or a few people) to take care of the technical side of your web seminar (make sure the Internet connection is strong and that you can be heard and, if required, seen)

3. Plan out the content

Planning is crucial If you want to construct an online seminar that’s engaging from start to finish.

Webinars that involve the presenters running through subjects in chaos and stumbling aren’t the best and most memorable. If you plan your webinar right, it should deliver on your promise, and have the perfect amount of content for your audience to absorb.

The outline

When you know the topic and purpose of your online seminar, it shouldn’t be hard to create an outline. Remember that the average webinar lasts about 40-60 minutes, so that’s the standard timeframe you’re going to work with. If you’re creating a prerecorded webinar, create a storyboard first, just like a film director would.

The structure

The content you provide throughout the webinar should be engaging enough to keep the participants until the end. You can also tease a bonus at the start, to create an incentive to keep watching. Then, it should naturally lead into a paid offering, if that’s a part of your webinar’s purpose. There’s an 80-20 rule for this – make the webinar 80% solid content, and you can promote your product for the remaining 20%.

Always start by welcoming participants. Ask them where they are joining you from, and you’ll create instant engagement.

Make the participants sure that’s the right place for them to be, by specifying who will benefit from the online seminar. Also, introduce not only the subject of your webinar, but yourself. Start with a relatable story to prove you’re trustworthy and keep it brief.

Remember to always save some time in the end for a Q&A session. Mention it at the beginning so that the audience will have time to think through the questions they want to ask.

Read more on how to structure your webinar content.

4. Prep the tech & environment

Before you run a webinar, make sure you have a camera (a working laptop camera is good enough) and a working microphone with settings adjusted to the environment you’re in. Speaking of which, choose a set for your webinar – it can be your office, or even your living room, but keep it professional and ensure nobody interrupts you during the webinar. It can throw you off guard and disrupt the focus of participants.

To minimize the risk of some miss ups, check if your Internet connection is stable, and keep a fully charged backup laptop within reach.

And it should go without saying – if you’re going to share your screen, don’t have any unnecessary tabs open in your browser and possibly clear your desktop.

It’s also best to log into the webinar room 20 minutes before the scheduled meeting and check if everything goes smoothly.

5. Attend other webinars beforehand

It’s hard to imagine how to prepare for such an event if you’ve never attended one yourself. Find a few seminars with experienced hosts, like industry influencers, and register now J. Make notes of everything you find interesting, starting from the webinar’s landing page, to the way the speaker talks. See what you can implement in your own preparation.

6. Schedule your webinar

What is the best time to run a webinar?

It’s hard to pinpoint the ‘perfect’ date and time, but the rule of thumb is to schedule a webinar for the middle of the week, Tuesday to Thursday (with Tuesday as the winner). The other days are more likely to have people vacationing. Most people will only commit to one webinar per week, so you’ll be competing with other players in the field.

While you may assume people want to attend web seminars in the afternoon, when they’re off work, it’s not entirely true. Some statistics suggest that the time most people prefer to attend webinars is 10 a.m. or 11 a.m. Keep in mind that you’ll probably have guests from different time zones, and if you’re really far away from your targeted audience, you may even have to sacrifice some sleep to host. And, try not to schedule the seminar for lunch hours.

While promoting your video seminar, mention that it will be recorded – people will know it’s worth signing up even if they can’t attend and that they’ll receive the recording later.

7. Promote your webinar

To run an online presentation, you need people to register for it. It’s not just the content that makes them register – it’s how you promote it.

Webinar landing pages

Create a landing page with an invitation, that will encourage people to sign up and tell the audience everything they need to know beforehand.

First, write a short copy explaining the topic. In a few pointers highlight what the participants will take away from it. Then, place a signup form where your leads will leave their name and email, and finish it off with a clear CTA button – the word “register” should be enough.

Don’t forget to introduce the hosts. It’s a nice touch that will set the foundation of your newly-built relationship.

And there’s the last step that you should never skip – highlight the date and time of your webinar (especially the timezone if you expect participants from all over the world).

webinar landing page getresponse p1. webinar squeeze page getresponse p2.

Create a webinar landing page in GetResponse

If you’re feeling extra fancy, when creating a landing page in GetResponse, you can add a countdown timer.

countdown timer getresponse webinar landing page.

Banners, popups, ads

Place a banner on your website or blog in a visible spot at least a week before the scheduled date. The CTA button, again, is of the utmost importance – build a sense of urgency by using phrases like “save your seat” or “register now”. Then, link it to your landing page.

You can promote your event in popup forms on your website if you want a quicker way to get people to register.

Advertise where the people are. If you know your audience’s preferred mean of communication is social media like Facebook or Instagram, create social ads that lead to the registration page. Try the GetResponse Social Ads Creator if you want to use fun templates and create video promos in no time.

Spreading the word

When you have a great following on social media like Twitter, you can use it to your advantage and spread the word, possibly gaining new followers along the way. Create a dedicated hashtag – it can engage the participants you before, during, and after the seminar and allow you to interact with them.

Share links and tease the presentation’s content. And, just before the start of your online seminar, state that it’s about to begin – the audience will be reminded of it in real-time while scrolling their feeds.

Email invitations

You may use the webinar as a mean to build your list. But, what about the people that are already on it? Seize the opportunity and invite them to your web seminar by email.

Start with the subject line. To make clear what you’re promoting, consider stating it first, in brackets, like so:

email marketing for webinars.

If you’re partnering up with an industry expert, don’t shy away from namedropping here 😉

In the copy, don’t just communicate the details and reiterate on the webinar’s topic. Address your prospects’ pain points and tell them how the webinar will help. Only then you should jump into the details and write about the overall agenda, the date and time, how long will it last, and how they can register.

I will touch on the subject of emails one more time in a minute, but in the meantime, you should definitely check out our article on how to design great webinar invitation emails.

7. Practice

You shouldn’t jump into your first webinar without proper preparation, with the hopes to improvise. Sure, being flexible in your presentation is an asset, but practice a lot in the days leading to your seminar to make everything smooth and sound convincing and knowledgeable. Also, everyone on your team should have a bit of first-hand experience with the webinar software you’re going to use – so it’s great to do a dry run with everyone involved.

Keep away from last-minute tweaks and changes in your scenario. They usually make everything a bit messier and cause unnecessary stress.

8. Send reminders

As I mentioned before, there are more emails you should send than just the invitation emails.

On average, only about a third of the people who have registered will attend your webinar, so you should really make sure they don’t forget to join you.

When people have registered to your event and left you their email address, it’s expected of you to, firstly, thank them for registering.

Secondly, remind them of the upcoming seminar.

Marketers usually agree that the best times to send event reminder emails are a week before, an hour before, and 5 minutes before.

One week before encourages the registrants to mark the date in their calendar for the next week.

And the email sent 5 minutes before the webinar creates such a sense of urgency, that they make up for the greatest percentage of attendees.

Sounding both professional and personal in these emails is crucial. One of my favorite examples is an email from GetResponse’s Irek Klimczak. It asked a question in the subject line: “Will you make it today?”. This line alone gave him surprising results. It generated a 42.41% open and a 3.67% click-through rate and boosted the registrants-to-attendees rate by 5%. It also received a decent number of personal replies.

9. Run the webinar

It’s time to host. Get ready and familiar with the number of attendees you’ll be dealing with.

Keep a glass of water nearby. Now, focus and go through the planned agenda. Don’t let anything distract you – you’ve got only about an hour and there are many people excited to hear you. Good luck!

10. Follow up!

Now that the webinar is over, you need to follow up on it.

If you were recording the webinar, make sure to send the recording to people who have registered, but couldn’t attend.

If the attendees didn’t make a purchase, it doesn’t disqualify them from being valuable leads. They may need more information.

Ask for feedback – you could use it in the future to improve your webinar endeavors. Provide them with additional resources to continue the nurturing process, and guide them through your sales funnel, converting them as a result.

What do you use webinars for?

So, now it’s time to hear your opinions – what do you / will you use webinars for?

Let us know in the comments below!

By the way, we also have a few tips for you if you need to know which mistakes to avoid while creating webinars.

This article will be updated with more information soon – stay tuned!

How Do Webinars Work_ A Beginner's Guide to Webinar Marketing (1).

Related posts

The post How Do Webinars Work? A Beginner’s Guide to Webinar Marketing appeared first on GetResponse Blog – Online Marketing Tips.

Original Article