Social Media

How to Increase Higher Education Student Engagement with Marketing

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Planning your higher education marketing strategies is about working around two things: the rising cost of tuition and the growing number of students applying to post-secondary institutions. Not to mention, students have a lot of options to choose from. To compete, you need to create digital marketing campaigns that: appeal to peoples’ emotions create a …

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The Ultimate Step-by-step Facebook Retargeting Guide

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This ultimate Facebook Retargeting guide will show you the importance of remarketing, how remarketing works on Facebook, and how you can set up Facebook Retargeting for your own business. You go shopping on Amazon.com for phones and you fall in love with that sleek and stylish phone. But you’re concerned that it would cost you …

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What are Marketing Channels and How They Work Together (Updated for 2018)

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We’ve been saying that all your marketing channels need to work together to achieve your goals. We say that a lot. Each marketing channel is, after all, part of a tactic in your greater strategy. The trick is to leverage each channel at what it does best. So what are each channel’s strengths? If you’re …

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