Success: the feeling you get when someone fills out your opt-in form, completes a purchase, signs up to your email, or whatever the desired end goal is on your website. You created the perfect landing page and got your visitor…
Will the option to work remotely make or break a job acceptance? We conducted a nationwide survey to determine how greatly job seekers value remote work How Important is the Option to Work Remotely to Employees? Technology has advanced to…
It’s easy to feel overwhelmed as a content marketer. After all, you’re competing with the internet, where thousands of new blog posts are being published by the minute. Literally. About 4.4M blog posts are published per day, which works out…
Success: the feeling you get when someone fills out your opt-in form, completes a purchase, signs up to your email, or whatever the desired end goal is on your website. You created the perfect landing page and got your visitor…
Editor’s note: This article was first published in December 2018. It has been updated in March 2020 for accuracy and completeness. “If you can’t measure it, you can’t improve it.” – Peter Drucker. It’s the same for your email marketing…
Most brands are going global. They’re targeting a global audience to sell their services and products. So are their email campaigns, with 280 million emails sent globally every single day. For this, they have to connect with their international users…
If you’re like me, you say “please” and “thank you” automatically. You’ve been saying these magic words since you were a kid. Because you were strongly motivated. Forget your manners, and you’d be humiliated in front of your family or…
Want to capture more conversions with your landing pages? (Silly question, right?) The received wisdom is that you should A/B test and optimize until you’re converting as many visitors as possible. For years, you’ve been told by industry leaders (and,…
It’s been a heck of a year, hasn’t it? And it’s not over yet. Even if you’re still knee-deep in holiday and end-of-year promotions, it makes sense to take time to pause. Now’s the time to reflect on the challenges,…
It’s a vicious cycle that many SaaS marketers fall into—you’re trying to hit your lead-gen targets, but your budget and resources are tight. So you turn to a quick, one-off campaign to generate some leads. Then, once that campaign runs…