digital marketing campaigns

How to Increase Higher Education Student Engagement with Marketing

Planning your higher education marketing strategies is about working around two things: the rising cost of tuition and the growing number of students applying to post-secondary institutions. Not to mention, students have a lot of options to choose from. To compete, you need to create digital marketing campaigns that: appeal to peoples’ emotions create a …

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The Sneaky Tactic Ecommerce Brands Use to Attract More Customers

Have you ever seen that video of the kid trying to collect water in a wire bucket? It’s pretty hilarious: Problem is, it’s also painfully reminiscent of a lot of marketers’ strategy. Sure, they’re working hard and hustling. But the processes, funnels, and journeys they use create more leaks than that kid’s bucket. And when …

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How to Increase Higher Education Student Engagement with Marketing

Planning your higher education marketing strategies is about working around two things: the rising cost of tuition and the growing number of students applying to post-secondary institutions. Not to mention, students have a lot of options to choose from. To compete, you need to create digital marketing campaigns that: appeal to peoples’ emotions create a …

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