Huge news! Autofunnel is now live and available to all GetResponse customers! And everyone can test it for free for 30 days, no matter their GetResponse plan.
[UPDATE] Autofunnel is now available to all accounts – free for 30 days
All existing GetResponse accounts now get 30-day free access to the tool. Just log in to your GetResponse account and look for Autofunnel in the navigation bar.
If you set up a free trial now, you’ll also get access to Autofunnel for the entire duration of your trial period.
Pricing starts at $49, but note – we’ve also just updated our pricing plans. Check them out here.
Plus a ton of other completely new features
What you’re really now getting along with Autofunnel are some brand-new tools and features that will help you sell your products and services online – quicker, easier, and with one platform. Here’s what we’ve added (or will add in the coming weeks):
GetResponse Facebook and Instagram ads – coming very soon!
5 funnel types
quick sales funnel
full sales funnel
list building funnel
free webinar funnel
paid webinar funnel
34 industry template scenarios
And more coming up
4 payment processor integrations
4 store and product import integrations
3 existing ecommerce plugins integrated with stores and product imports
Take a peek!
What is Autofunnel?
Think of it as your ready-made, automated step-by-step system to build your landing pages, automate your emails, sell your products, recover abandoned orders, and earn you money. It integrates multiple GetResponse features into one smooth flow – AND it introduces some amazing new features you’ve always wanted to have in GetResponse.
But instead of talking about it, let me just show you first.
It’s all automated
First, generate some traffic
For the first time, you’re getting powerful traffic-generation tools inside your GetResponse account.
Facebook Ads – you’ll be able to set up your Facebook and Instagram Ads right inside your GetResponse account to drive quality traffic to your pages. Define your target group, set up your budget and add ad content. Then monitor your campaigns and optimize to make sure you’re getting the best performance.
Social Ads Creator (fka Beam) – use ready-made templates tailored to your business and create stunning animations for your social profiles and ads in minutes – even if you’re not a designer. All from an app on your phone – at no extra cost.
Sounds interesting? Read this post where we cover in more detail how you can drive more traffic to your website using this new tool.
Send traffic to your awesome-looking landing pages
Industry-specific landing pages – with Autofunnel, you get brand-new landing page templates that are optimized for conversion, designed for your industry, and filled with ready-made content you can customize to your needs.
Convert your visitors to subscribers and leads
Built-in web forms – they’re built into your landing pages and automatically set up for your campaign – you just add the fields you need.
Exit-intent popups – they’re a great tool to get more conversions from your signup pages by capturing the email addresses of visitors who are about to leave your page. And again – they’re automatically set up for your pages. All you do is customize the content.
Nurture your contacts and turn them into your raving fans
Email marketing – Welcome your contacts right after they’ve signed up and keep sending them engaging, automated emails to get them ready to buy.
Webinars – Run free or paid webinars for your audience – they’re seamlessly integrated with your pages and emails, no need for third-party webinar software or browser plugins.
Get them to buy your products
Conversion-focused sales pages – customize your sales page and order form templates in seconds to sell your products and services online.
Stores for your products – Add and manage your digital and physical products in GetResponse – and automatically include them on your pages and in your emails.
Ecommerce integrations – Connect your shopping cart and import your products from Etsy, Stripe, Shopify, BigCommerce, Magento, WooCommerce, and PrestaShop.
Win them back if they abandon their order
Abandoned order emails – Convince people to complete the orders they left behind by sending them perfectly-timed emails you don’t even have to set up (yes, they’re entirely automated, too.)
Payment processors – Connect to Stripe, PayPal, BlueSnap, PayUwithout leaving the app, and sell your products and services right on your GetResponse pages.
Automated order confirmations – Send an order confirmation email within seconds of the purchase – without lifting a finger.
All of this will soon be available in your GetResponse account – streamlined into one smooth and easy process. You won’t have to log in to multiple platforms, open multiple tabs in your browser, or pay for multiple services to do what really is one sales process.
Funnels for your industry
With Autofunnel, you’ll get 40+ conversion-optimized scenarios written and designed by industry experts to sell, build contact lists, showcase your offers, and help you grow.
They’re perfect for local businesses, ecommerce shop owners, ebook writers, coaches, designers, photographers, event planners, and more. Each scenario features high-quality images, designs, and professional marketing copy – add some details about your business and offers and you’re good to go.
Experts love it!
We’ve already tested our tools with some industry experts – you should really see what they said:
So, what do you think?
Which feature have you been waiting for the most? How will you use it in your business? Let us know how it’s working for you!
Lead generation is important – I’m sure you know that already.
Too often, though, we’re becoming too busy with other tasks we enjoy doing more and we neglect the lead generation process altogether.
And that’s a huge mistake.
Leads that turn into customers are the ones who pay your bills.
Even if you have the best business idea, it won’t matter.
If you’ve got no leads, your business will sink.
The same goes if you to attract the wrong kind of audience.
So, how do you generate leads that turn into paying customers?
There are many ways you can achieve this.
In this guide, for example, you’ll find 11 lead generation tactics that’ll most likely work for your business, too.
Today, however, I’d like to focus on one method that you will not find in this guide. It’s got to do with lead funnels.
If you’re new to the term lead funnels or aren’t sure how to build an effective one yourself, then keep on reading.
In a moment, you’ll learn everything you need to create your first lead funnel.
To make it easier, we’ll be showing the steps using the GetResponse Autofunnel, our funnel creator tool that comes with all the features you need to build, manage, and promote your lead generation funnels.
Let’s start by defining what lead generation and leads are, so that we’re on the same page.
What is a lead?
This may come as a bit of a surprise, but each company, marketer, or salesperson, usually has their own definition of a lead.
They know well what lead generation is, but their understanding of the terms like lead, prospect, or lead quality usually varies.
More or less, this is a definition that most would agree on:
A lead is someone who’s shown interest in your offer and handed you their contact details, so that you can continue the conversation.
The tricky part?
A lead could be someone who came up to you at an event, asked you about your product, and gave you their business card to schedule a product demo.
At the same time…
A lead could be someone who’s downloaded one of your ebooks in exchange for which, they’ve had to leave their email address.
In the first scenario, we’ve got someone who’s clearly interested in your product and wants to learn more.
In the second one, unless we know the topic of the ebook we can’t say the same for sure.
This brings us to the second important term – lead quality.
What is lead quality?
To distinguish the good leads from the bad ones, marketers and sales teams use the term lead quality.
But this concept isn’t as straightforward as it may sound.
What makes a lead ‘good’ often varies between companies and could even be different for various departments within the same organization.
For marketers, a good quality lead may be someone that’s downloaded their report dedicated to a particular industry.
For salespeople, a good quality lead might be someone who’s in a position to make a buying decision and has the resources to actually afford your products.
If you’re going to run lead generation campaigns for your company, you’ll want to make sure that you and your teammates are using the same definition. This will make your life so much easier when reporting on your campaigns’ outcomes.
Alright, now let’s focus on how you can acquire more customers with lead generation funnels.
Marketing funnels are visual representations of the process of attracting consumers who are unfamiliar with your brand, turning them into leads and prospects, and finally converting them into paying customers.
Now, marketing funnels can be further divided into several subsets.
Two of the most popular types are sales funnels and lead funnels.
Unlike sales funnels, lead funnels don’t aim to make a sale (not right away, at least).
As the name implies, they’re meant to help you generate leads, whom you’ll either convert at a later time or pass onto another team in your organization, e.g., sales.
Side note: Lead funnels are also often called lead generation funnels or acquisition funnels.
How do lead funnels work?
Lead funnels usually consist of a few essential elements.
The most important one is your page, usually called a landing page, squeeze page, or a signup page.
That’s where your users become a lead, after they’ve provided their contact details.
The second key element is traffic.
Some of the most popular ways of driving traffic to your squeeze page are:
promoting the page via organic posts on social media
running a paid ad campaign via Facebook, Instagram, or Google Ads
sending an email to your contacts list
publishing the link on your blog
Once you’ve managed to attract some visitors onto your page, the time has come for the third element of the lead funnel puzzle – youroffer.
With your offer, you need to convince your signup page visitors to leave you their contact details.
You can do this by designing your landing page according to the best practices and offering something of great value that’s worth exchanging their email address for.
We call that a lead magnet.
Your lead magnet could be anything that your audience finds interesting, relevant, and worth giving you their email address for.
I’ll give you some examples in a moment, but you can also check out this other post we’ve written on lead magnets.
If your landing page and the lead magnet weren’t able to drive action, you can also show them an exit intent form with a counter-offer.
Once that’s done, we need the fourth and final element – an automated email.
You can either write it as a welcome email or a thank you message. It’s your choice what angle you’ll go for.
Why bother with that step?
The fact is that welcome emails get an average email open rate of above 80% and click-through rate of around 25%. They’re marvelous when it comes to driving engagement.
Not to mention the fact that they’re great for your deliverability, too.
Alright, we’ve covered the four elements of a successful lead funnel.
Now let’s see how an ecommerce business could use a funnel to acquire more leads and turn them into customers.
For this example, we’re going to imagine you’re an online store owner selling various types of accessories and fashion items.
To generate leads you’ve decided to create a set of gift guides – a gift guide for those who love to travel, sports and activities amateurs, and finally a guide for those who are crazy about a specific movie or game.
Now that you’ve selected the lead magnet, you have to place it on your signup form and start promoting it.
To drive tons of traffic, you’ve decided to run Facebook ads, targeted at people with specific set of characteristics and interests.
Once someone fills out your signup form, they receive a thank you email with a link to download the guide.
That could be the end of it, or you could turn that lead funnel into a sales funnel.
To do that, you just need to add more emails into your lead nurturing sequence, present your best-rated products, and give them a discount code for their first purchase.
As an extra step, you could also run retargeting ads for those who abandoned your sales page or run a Lookalike audience ad based on contacts who’ve already bought something from you before.
This article explores the methodology and technology of sales funnels – the fastest and the easiest way to promote, sell, and deliver your products or services online. You’ll find this article useful if you have an idea for an online business and you’re looking for a solution to put it quickly into action.
What is a sales funnel?
The idea of a sales funnel dates back to 1898 when E. St. Elmo Lewis developed a purchase funnel, or purchasing funnel – a marketing model which illustrates the theoretical customer journey from the moment of attracting customers towards the purchase of a product or service.
Since then, it’s been given different names (i.e. purchase funnel, sales funnel, marketing funnel, conversion funnel) but the model stays the same, which means that it’s:
universal: it can be applied to virtually any business in any industry
timeless: times change but the idea stays relevant
In ecommerce, for example, we use the term conversion funnel to describe the customer journey from the awareness stage (usually by driving traffic to a website through paid advertising in search engines and social media) to the conversion stage, when a website visitor becomes a customer.
You might also call it a business funnel, since it allows you to go into business and sell pretty much anything from a physical product, through an ebook, to an online course.
If using a sales funnel to sell an online course is something you’re looking for, make sure to register for our free webinar with Leslie Samuel. You’ll take away a step-by-step demo on how to build a sales funnel for an online course and much more.
Can’t make it? Register anyway and we’ll send you the recording after the webinar.
Why do you need a sales funnel?
As a business owner or a marketer, you know how complex the sales process might be. A journey from prospect to a satisfied customer might be a long and difficult one. And paradoxically, the constantly growing number of marketing tools doesn’t help you start selling immediately.
That’s exactly why you need a sales funnel. It offers you a simple roadmap to revenue. It helps you focus on the most important stages of online sales: lead generation, lead nurturing, and sales. With a sales funnel, you can start making money quickly and optimize business processes as you go.
How does a sales funnel work?
The goal of a sales funnel is pretty much self-explanatory – it drives sales. Whatever it is that you do, the sales funnel is there to help you get more business. The sales funnel model represents the customer journey as a series of stages.
What are the stages of a sales funnel?
The original purchase funnel has 4 key stages:
Awareness – when potential customers become aware of your product or service.
Interest – when they actively express an interest in what you have to offer.
Desire – when they know that your product or service is the perfect fit to their needs.
Action – the moment of purchase.
As your business develops and leans more towards recurring purchases, you can expand your funnel by adding additional stages.
The more complex version of the funnel might look like this:
Awareness – when potential customers become aware of your product or service.
Interest – when they actively express an interest in what you have to offer.
Evaluation – when prospects examine competitors’ solutions and compare their offers against yours.
Decision – when your offer is shortlisted and it’s time for some negotiation before the final decision is reached.
Purchase – the moment of purchase, when a prospect becomes a customer.
Reevaluation – customer has been using your product for a while. Every now and then they might look for other solutions that will meet their needs. (hopefully, if they’re satisfied with your product or service, they won’t feel the need to look for a different solution).
Repurchase – when a customer repurchases your product or service.
You should use the individual stages of the funnel as a blueprint for your marketing and sales communication. Monitor the results and optimize your actions to drive more sales in less time.
Here’s a short video from Ian Cleary from RazorSocial that will help you understand the different stages of a sales funnel and how they will impact your business.
The sales funnel model + technology = Autofunnel
What happens when you apply powerful technology to a solid marketing model? Yes, you’re right! You end up with an ultimate selling machine – Autofunnel.
Send traffic straight to your sales page with the quick sales funnel, or nurture new contacts with automated emails before presenting your offer with the full sales funnel.
What are the key elements of a sales funnel?
Usually, when you think of a sales funnel you think of combining different tools for different individual purposes: an ecommerce platform, landing page creator, email marketing software, webinar solution, social media apps, etc. to set up a sales process.
In this case, your job is not only to plan an online business strategy, but also to carry out an in-depth research of the available tools and integrating them so that they bring you positive results.
Fortunately, it’s so much easier with Autofunnel. You actually have 2 sales funnels to choose from.
Quick sales funnel
A very simple funnel that consists of just two elements:
a sales page
With a sales page you can customize the order form and encourage leads to buy your products. The order form is a place where your leads can see all the products they’re purchasing and how much they’ll pay.
Autofunnel sales page templates grouped by the product type
a confirmation page
The confirmation page shows your customers the order summary, a download link, or contact details. Your customers also get an automated confirmation email, where you can say thanks and confirm the order.
Sales funnel focuses on the process of collecting leads and finalizing the sales process. Use it to find potential buyers, promote and sell products online, and increase sales results.
The full sales funnel consists of the following elements:
a signup page with an exit popup form
It’s a landing page where you can collect leads by encouraging them to sign up to your list. You can tell them what they’ll get in return for their signup. You can also offer a freebie to get even more signups. This page has an inline form and an exit pop up form (appears when someone tries to exit the page).
a followup email
A message which is sent to your subscribers as an instant, automated reply message. A series of these are often called, drip campaigns.
a sales page
It’s a page where you can turn leads into customers. You can design a page to promote products and encourage potential customers to buy them. When they choose a product on the sales page, they’ll get to the order page where they can complete the purchase.
an order form
The order form is the place where your leads can see all the products they’re purchasing and how much they will pay.
an abandoned cart email
It’s an email sent to your customers when they don’t complete their purchase. This email reminds them about the products left in the cart, including their name, price, and the URL. It’s one of the most important types of automated emails that has a direct effect on your conversion rates.
a confirmation page
It’s the page where your customers can see their order summary, a download link and other contact details.
a confirmation email
After making a purchase, your customers will get a confirmation email. There’ll be a clickable button there. When your customers click on it, they’ll see their order summary.
Building a sales funnel is easy. You can use the Autofunnel creator, choose your favorite designs from the existing templates, and customize them with just a few clicks.
Here’s a video tutorial on how to create a quick sales funnel
And if you want to see how to create a full sales funnel, here’s a walkthrough video:
Here’s another video from Ian Cleary from RazorSocial where he shows how to bridge the gap between marketing and technology with a sales funnel. For the purpose of this demo, he is building a full sales funnel for a photography course.
Problem is, it’s also painfully reminiscent of a lot of marketers’ strategy.
Sure, they’re working hard and hustling. But the processes, funnels, and journeys they use create more leaks than that kid’s bucket. And when each leak is losing you thousands in potential revenue, it’s something that needs your attention.
Check most funnel visualizations and you’ll see something similar to the example below: a massive loss of customers at every stage.
In the above example, a grand total of 1.66% of users completed a reservation.
This isn’t a standalone case either. Leaky funnels like this one are everywhere, and most marketers aren’t doing enough to fix them.
One of the major problems is that people are too aggressive with their funnels. They’re pushing the wrong product at the wrong time—to the right people.
Fortunately, there’s an easy fix, which comes down to attracting people with low threat sales before up-selling them to your main money-making products.
I’m going to run you through a sneaky little tactic that big brands—like Marvel and Ben and Jerry’s—use to drastically increase their conversion rates. And then we’re going to look at how you can leverage the success of those initial sales to fill your upsell funnel and double down on your success.
Social Commerce Streamlines the Buyer’s Journey
Social media has quickly become one of the best ways to engage and attract new customers. But you’ve got to ask yourself, why are people on Instagram, Facebook, or Twitter to begin with?
Most of the time, if we’re being honest, it’s to waste time or avoid boredom. People check out what their friends and colleagues are saying. They lose themselves watching funny videos of dogs, or maybe to get ideas for new workouts.
Very rarely do people head to social just to shop, which is why the average conversion rate is so low compared to other referral sources:
Data based on $1 billion in sales over Black Friday and Cyber Monday 2017 (via Smart Insights)
Social media users have low purchase intent. They’re looking for a distraction, not a new widget. Sure, you might pique their interest with a well-optimized social media post, but that desire wanes with every step they take:
This is a highly unscientific graph based on the general trends we’ve seen with users of jumper. This one is just for illustrative purposes only.
To increase conversions, you’ve got to push for the sale while purchase desire is high. And the best way to do this is to remove unnecessary steps.
With a two-step checkout that takes users immediately from seeing something they want to actually buying it. This is what social commerce allows you to do.
Social commerce allows brands to sell products directly through their social media channels. It turns the posts and ads you’re already running into automated checkouts so your users can buy your products directly from their Facebook feed, your Instagram stories, or your latest tweets. A person engages with a post of a product they want, and then they’re then able to buy it through an automated chat.
Social commerce has helped brands like Marvel, who implemented the strategy when promoting Infinity War and Ant-Man and the Wasp, achieve a 58% conversion rate.
For instance, Marvel added an automated checkout bot to posts on their social channels. The posts would include something like: “comment #Ant-Man below to buy your tickets!”. And when someone commented, an automated chatbot like the one below would kick in to help users find the cinema and showtime that best fit.
Below is the actual sequence used for Ant-Man and the Wasp in Singapore:
Allowing users to purchase tickets directly within the social network they were actively engaged with is a sure fire way to increase your sales and conversions.
The above Marvel campaign is proof of the concept as the simple social commerce strategy helped them achieve the below:
It allowed Marvel to achieve a 58% conversion rate in a single campaign, rising to 68% when retargeting was taken into account.
It also generated 18X as many comments as the next best campaign which massively increased reach.
It’s one of the best ways for brands to increase their sales. And honestly, I think it’s going to play an increasingly important role in the coming years.
But here’s the thing. It’s far from perfect…
Social Commerce Is Not a Replacement for All Marketing
The stats above make social commerce seem almost too good to be true, right?
I’m a huge proponent of social commerce. I can count more than one client over the years who operate solely in this space. But I’m not going to say it’s the perfect solution for every brand out there.
It’s the perfect solution for low-cost impulse buys like cinema tickets or ice cream. But it’s not a great solution for high ticket items.
If you’re selling $10,000 TVs, for example, then it’s not going to be a good solution for you. How many people spend that much on an impulse? How many people are scrolling through their social feeds, see a $10k item and say “go on then, I’ll treat myself.” (Very few, if any at all.)
If you check the average order value for social commerce, in fact, they all fall below $100 (most below $50):
Widely shared data about the average order value from social (via Big Commerce)
People don’t intend to shop on social, so they’re not going to spend vast amounts of cash.
Don’t despair if you are selling high ticket items, though. I’m going to run you through a couple of ideas that will help you turn the customers you attract through those low-cost impulse buys into repeat customers.
Some way to collect, store, and segment contact details (a good CRM)
A reengagement channel (email with landing pages from Unbounce)
If you’ve got all of these then you’re ready to continue.
The long and short of this is you’re going to use social commerce to sell a low-cost product, something that would be a logical impulse buy but is still related to the main product you’re trying to sell.
You then collect the user’s details and add them into a relevant upsell funnel through your email service. And the emails point back to a personalized landing page which sells the high-ticket item most relevant to their initial purchase.
This is what it looks like:
Depending on the price disparity, you can do this in one leap—or take some time to really nurture the user to get them there.
To provide an example, here’s how Ben and Jerry’s moved 5,000 free product samples in three days before upselling paid products:
They didn’t overcomplicate things and kept the whole process super simple.
But I hear what you’re saying: Moving a user from a free product to a $5-10 purchase (for ice cream, no less) isn’t difficult, nor is it representative of your brand’s products.
You’re right. It’s not. But the process is the same.
Let’s imagine you run a store targeting audiophiles and you’re trying to shift a $5,000 sound system. Your social commerce strategy could be shifting a $75 paid or in earbuds that provide superior sound. For those that purchase, you could then upsell those people on a $150 pair of noise-canceling headphones. Then a $500 set of speakers or $1,000 turntable.
With each upsell, you’re not just making more money, but qualifying the user while leading them toward the end goal.
The great thing here is that you’re never going to leave empty-handed. At the very least everyone in this funnel has paid for the $75 earbuds. If you really wanted, you could even sell them the $5,000 system piecemeal.
That’s what social commerce is great at—sorting the wheat from the chaff. You’re not just attracting “audiophiles” or whatever, but “audiophiles who will buy things from you.”
So let’s get into the details of how to set this up for yourself.
Step 1. Product Identification
Before you start looking into how to set up this funnel, you’re going to need to find the right product pairings. For the initial offer you need something that is:
not too expensive (ideally in the ~$50 range)
extremely relevant to the high ticket item you’re pushing
A lot of people will pick a low-cost item that’s an accessory to the high ticket item. For example, for an iPhone Xs people would sell something like the case. It’s a great cross-sell, but if someone is buying the case then they already have the phone. So a couple of better options for an iPhone Xs might be:
Cases for an iPhone 6, 7, and 8 (sell the Xs as an upgrade)
A printer for iPhone 7 (promote the Xs on the merit of its superior camera)
You get the idea right.
These kind of items are within the acceptable price range for impulse buys. They also give you an idea of the kind of needs the user has which makes retargeting and upselling much easier. And they’re related to the end product.
Once you’ve figured out your pairings, it’s time to move onto the next step.
Step 2. Set Up Your Social Commerce Campaign
Using a social commerce solution, you can now get your campaign set up.
For instance, if you head to jumper.ai (here comes the shameless plug…) you’ll be able to sign up for a free account.
After filling in all of those business and bank details (so you can get paid!) head to the “add product” menu item on the left. Fill out your product details, pricing, variations, and other relevant information.
Once you’ve done that click “save” and follow the link to the “manage products” page.
Find the product you want to share and click the little tag icon. You’ll be allowed to choose the network you want to share through. Click the one you want and you’ll see a page like the one below:
You can either go with the default text or customize it. Whatever your choice, as soon as you’re ready, hit share to send it out to that social network. Just like that, your social commerce post is live. An automated chatbot will take the user through the purchase process and collect their details and payment.
Step 3. Capture User Contact and Purchase Details
If you’re running your store on something like Shopify or WooCommerce, there are native integrations to carry the user’s information across.
If not, no worries. You can simply set up a Zap to copy the user’s details over to your ESP. I’d recommend copying over their contact details and relevant product information so you can get them into the right funnel.
Then it’s on to the fun upsell stuff.
Step 4. Email Marketing to Nurture Customers
Social commerce is great for those initial contacts and to help with the transactional stuff.
But it’s not great at nurturing relationships.
Most people engage on their mobile (with its small screen) and, thanks to the chat medium, want very short correspondence.
If you’re looking to nurture your users then email is still going to be the best method. After you’ve got the thanks out of the way you’re going to want to start increasing the user’s desire for that higher priced item.
It’s gonna take some testing your part, but I’d recommend starting by helping them get the most out of their current product purchase.
For example, if we look at the iPhone 7 printer above then I’d send emails in the below order:
A short series on the products key features
A short series on how to take better pics with an iPhone 7
Intersperse some news pieces or features of the Xs throughout to put it on their radar
Start with some sales emails that promote the Xs as the ideal solution to the pain points this segment is having
Here’s the thing with this stage: you’re not gonna get it right on your first go. You’re going to have to play around with the content of the emails and the timeline to make users feel comfortable with the price jump.
You could also try things like throwing in an incentive to push the sale:
Just remember that with email marketing value and relevance are key.
Step 5. Create Personalized Landing Pages
Once you get to those sales emails though, you’re going need to send the users somewhere.
Let’s say you’re pushing the iPhone Xs. And let’s imagine that you’ve got three buckets of users who opt-in to your lower-priced lead gen products:
First Bucket: Shutterbugs
Second Bucket: Audiophiles
Third Bucket: Annoying people who boast about having the latest iPhone
You could create separate landing pages for each and every group. It wouldn’t be a bad way to go, but it’ll also take a ton of time. And the more bucket segments you have, the more difficult completing this task becomes.
This is where Unbounce’s Dynamic Text Replacement (DTR) will help out. Dynamic Text Replacement allows you to edit certain elements of a landing page to be more relevant to the prospect.
For example, switch the headline so users who come from link A see variant A and those from link B see variant B:
DTR allows you to change key elements without creating new pages (via KlientBoost)
It’s an easy way to increase the relevancy of your landing pages.
In the iPhone example, you could create one general landing page that details the major benefits of the phone, but then switch key elements to appeal to each demographic. It cuts down on your time so you can roll out more campaigns, but it keeps the relevancy high and the messaging in line with your sales angle.
You’ve read 2403 of my words. And that deserves praise because, well, they’re words from some guy in his home office. I like you.
So, to offer a little thanks, I’m gonna let you in on a secret. (Don’t tell anyone this I shared though. It’s only for the determined readers like you.)
The customers who work their way through this funnel were initially engaged by a social checkout. Offering the same method of checking out on the landing page should make it easier for these users to convert because:
It’s a method they’re comfortable engaging with.
They have experience in chat led conversions.
The tool should remember their details so they can check out in a few clicks.
It’s something you can easily achieve through a handy chat bubble that triggers when the user clicks the buy now button.
Overload the Top of Your Funnel with Social Commerce
Social commerce, conversational commerce, and chatbots are the three current hot topics in digital marketing. A lot of the advice out there will tell you they are the perfect solution to every problem.
But they’re not. While they will help solve a bunch of issues within your business, they’re not ideal for high ticket item sales.
The transactional, conversational solution they provide is incredible for small impulse buys. But if you want to sell something that costs a little more you’ve got to get creative. Merchants and marketers need to understand that social commerce is not a replacement for the channels you’re currently using. It’s an addition to your low-cost product sales and top of funnel strategy.
Understand that, and you’re well on the way to increasing your ecommerce store’s revenue.