Conversion Optimization

27 Ecommerce Landing Page Examples to Maximize Sales in 2020

Effective ecommerce landing pages aren’t just about big logos and shiny product photos—they’re about giving shoppers the information, direction, and experience they need to smash that “Buy Now” button. Take a look at these hand-picked ecommerce landing page examples to make 2020 your best-selling year yet. Why Not Just Use Product Pages for Your Ecommerce …

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5 Thank You Pages That Take Post-Conversion to the Next Level

If you’re like me, you say “please” and “thank you” automatically. You’ve been saying these magic words since you were a kid. Because you were strongly motivated. Forget your manners, and you’d be humiliated in front of your family or strangers. Refuse altogether, and you’d be denied the obscure object of desire. “What do we …

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Why You Need Pre-Cart Landing Pages for Ecommerce (with Examples)

Here are a couple of interesting—terrifying?—statistics for ecommerce marketers: The average click-through rate (CTR) for an ecommerce search ad on Google is just 2.69%. Facebook isn’t any better, with a 0.09% CTR across all industries. But wait—it gets worse. Only 2.81% of people who click your Google ad will take an action (like buying something) …

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10 Ecommerce Landing Page Examples That Maximize Sales

The best ecommerce landing pages don’t just convert better—they make you more money. (Cha-ching!) Take a look at some of the best-selling examples from other marketers in the biz, and see how you can get more shoppers to click on that “Buy Now” button. Why Not Just Use Product Pages for Your Ecommerce Campaigns and …

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9 Creative Popup Ideas to Make More Money for Your Ecommerce Store

While you may have lots of ideas for running high-converting promotions, making changes to your online store to implement said promotions can be time-consuming and tricky depending on your shop setup. Lucky, you can quickly and easily create targeted popup promotions that spur sales directly, or nurture relationships with prospects until they’re eager and ready …

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3 B2B Conversion Optimization Practices You’ve (Probably) Overlooked

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. There could be many reasons for this lack of satisfaction. But from what I’ve seen with my past CRO projects, one major cause is marketers frequently …

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The Sneaky Tactic Ecommerce Brands Use to Attract More Customers

Have you ever seen that video of the kid trying to collect water in a wire bucket? It’s pretty hilarious: Problem is, it’s also painfully reminiscent of a lot of marketers’ strategy. Sure, they’re working hard and hustling. But the processes, funnels, and journeys they use create more leaks than that kid’s bucket. And when …

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