So you’re trying to help your colleagues hit their sales objectives, and you’ve come up with an awesome strategy… You’ll host a webinar, and invite everyone who could potentially be interested in your company’s products or services. Once the webinar’s…
February 14 is a joyful date for lovers and marketers. While couples celebrate their feelings with gifts and intimate dinners, companies double their email volume and rake in billions in sales. But when your competitors jump on the occasion and…
If you take a look at the Google Trends report, you’ll see that over the past five years there’s an upward trend in interest in the topics of A/B testing and conversion rate optimization (CRO). And there are two key…
Planning your higher education marketing strategies is about working around two things: the rising cost of tuition and the growing number of students applying to post-secondary institutions. Not to mention, students have a lot of options to choose from. To…
I’m excited to share the latest improvement to the GetResponse landing pages that will help you get more conversions by creating a sense of urgency. Add a countdown timer and let your prospects know how much time they have until…
2019 is here, and if you’re still running the same old ad campaigns from a year or two ago, it’s time to turn off cruise control. As much as we would all love PPC tactics (and SEO for that matter)…
In this month’s roundup of the best of the best in tech and marketing blogs, our researchers found the following helpful articles: Amit Agarwal, Digital Inspirations, www.labnol.org In a December 3rd post found on Digital Inspirations, Amit Agarwal discusses the…
This ultimate Facebook Retargeting guide will show you the importance of remarketing, how remarketing works on Facebook, and how you can set up Facebook Retargeting for your own business. You go shopping on Amazon.com for phones and you fall in…
Landing pages are about first impressions… but if you don’t update them with the latest design trends, the impression will be a company that’s outdated and out of touch. Design trends are crucial to landing pages because they act as…
C-H-E-A-P-S-K-A-T-E: 10 Ways to Boost Your Ecommerce Business with Low-Cost Marketing Tactics Who are you calling CHEAPSKATE? No one likes to be called a “cheapskate.” However, today cheapskate is a good thing. Wear the badge with honor. You see, CHEAPSKATE…
