If you’ve run any marketing campaigns before, you’ve likely come across or maybe even used some form of marketing funnels – visual representations of the customer journey. While marketers are becoming more and more interested in them – and for…
This article explores the methodology and technology of sales funnels – the fastest and the easiest way to promote, sell, and deliver your products or services online. You’ll find this article useful if you have an idea for an online…
Want your business to grow without increasing your marketing budget? Then make sure you produce SEO friendly content. Here’s how it works. Search engine optimized (SEO) websites with solid authority and a good backlink profile rank higher in the search…
Email marketing seems to be enjoying a renaissance in its popularity in the last couple of years. Suddenly, from being that one kid whom nobody ever invited to the parties, email marketing’s turned into the channel that arrives fashionably late…
Since the beginnings of email, it has been the best way to contact and onboard users. To this day, there’s no other tool that can replace it. Some have tried to replace it on the internal level, but still not…
If you want to increase your email revenue, you should consider increasing the frequency of your newsletters. Two emails may be better than one, after all. However, bombarding subscribers is not a long-term recipe for success either. It’s a careful…
What is email preheader text? Getting your business emails opened is like threading a needle. You fail more times than you succeed. Inboxes are jammed as brands jostle for people’s attention on the most profitable channel of all— email. In…
Your CTAs are directional signs that tell your visitors where to go and what to do. Calls to action communicate your goals to people who visit your website. Sign Up for Your Free Trial Download the eBook Buy It Here…
In an image-driven world, visualization is still a hot topic, especially in marketing. The hype around video content is still alive and well, and blogging is everything but over. If you’re planning on starting your own business or stepping up…
Social media, instant messaging, chatbots, and programmatic advertising have changed the digital marketing landscape. A generation of consumers has grown up with mobile devices in their pockets, changing the way they interact online. Generation Z, students born between 2005 and…
