Tips And Tools To Write SEO-Friendly Content

Want your business to grow without increasing your marketing budget? Then make sure you produce SEO friendly content.

Here’s how it works.

Search engine optimized (SEO) websites with solid authority and a good backlink profile rank higher in the search engines.

If your website shows up on the main page, you’ll get more clicks, shares, likes, and engagement.

If nobody ever finds your page, then even the best-written articles are pointless.

Needless to say, if you want your business to thrive, you need to make sure you write SEO-friendly content.

I’m not saying it’s easy. There is plenty of thought and foresight that goes into writing strong SEO content.

But once you learn the basics and include them in your content production process, you’ll see it’ll generate good results without adding to your workload.

Power this up with some promotional activities and a good marketing funnel, and you’re good to go.

But for today, let’s stick to the topic of SEO optimized content.

Here’s what you’ll read about.

  1. Use headlines and sub-headers
  2. Add links to previous content
  3. Optimize the length of your article
  4. Choose your keywords wisely
  5. Optimize your images
  6. Make the content shareable
  7. Write high-quality content
  8. Content optimization tools

SEO-friendly content

Before we go into details, let’s make sure we’re on the same page.

What does SEO friendliness mean?

SEO-friendly content is the type of content that’s created in a way that helps the search engines rank it high.

Although some marketers think this means it should be stuffed with keywords, it’s really meant to help them search engines find, understand, and connect your content to the topic you’re trying to cover.

As you’re about read in this article, making your content SEO-friendly takes much more than just spraying keywords around your posts, videos, and other forms of content.

How to make your content SEO-friendly

1. Use headlines and sub-headers

Using headlines and sub-headers does several things for SEO optimization.

First, it makes your writing skimmable and therefore easier to read for your readers. People are more likely to share things that are easy to read.

The same goes for search engine robots. When crawling through your site, they’ll recognize your headlines and use them to better understand your content, like which parts are the most important ones and so on.

Also, having headers and sub-headers increases the keyword saturation, but remember to not abuse this to game the system.

2. Add links to previous content

One of the ways search engines rank content is by the number of backlinks they get.

Good content tends to get a lot of backlinks – both external and internal.

If you want to drive traffic and rank your older content higher, then you can’t forget to link to them from your newer posts.

This helps the search engine robots – and people – to find your best articles.

Plus, links to high-quality, reputable websites increases the validity of your own website. The better the links, the higher your page will rank in search results.

Also, using credible sources within the body of your text creates trust with your readers.

3. Optimize the length of your article

Back in the day, most blog posts you’d read would have up to several hundred words. It was a numbers game, the more posts you’d publish, the more traffic you’d get.

These days, it’s rarely the case. Even on the GetResponse blog you’re reading right now, you’ll mostly find articles that are 1,500+ words, and published less frequently.

That’s because in the last several years, Google has shown that it gives higher priority to longer, higher-quality content. They aim to provide their users with best-possible answers and this often boils down to having posts that provide the most thorough answer to the user’s query.

It’s not enough to write 300 word articles anymore. But it’s also not about watering down your content.

Take a look at your Google Analytics reports and see which posts generate the highest engagement for you. Which ones are visited the most and which ones are read for the longest amount of time. And then, which ones generate the highest conversions, e.g., newsletter sign-ups.

Then, use that information to find the approach that’s going to work best for your niche.

4. Choose your keywords wisely

Some marketers like to just sit down and start writing. They leave SEO optimization for the last moment.

Others start by writing down the keywords they want to incorporate in their content.

That’s the approach I prefer.

You start by identifying keywords relevant to your topic. You either come up with them off the top of your head, use the keyword planning tools like the one from Google, use a more advanced SEO tool like Ahrefs or SERPSTAT, or hire an SEO agency to do that for you.

If you haven’t started this process just yet, you should start with this guide to keyword research.

And once you start writing, use the keywords in the title, headlines, meta descriptions, ALT tags, and main copy.

5. Optimize your images

Images are essential to making your content interesting and shareable. People are far more likely to purchase from a company whose website has attractive and relevant photos.

You can optimize the photos by adding keywords to the image files and providing the ALT tags.

Make sure you also optimize the size of the photo. Pictures that are too large will slow down the load time and hurt the SEO.

Make the image as small as possible without compromising the visibility or quality. Many image editors will let you do that with their in-built features. If yours hasn’t got it, an alternative is the Squoosh app, a free tool that lets you resize and compress your image files quickly.

6. Make the content shareable

So, you’ve successfully managed to write an SEO-friendly, content rich, interesting article that people want to read. The next step is to make it shareable. Websites like ShareThis and AddThis make it easy to add social media buttons to your website so people can share the content easily.

7. Write high-quality content

This one should be pretty self-evident, but it isn’t always applied. The best way to get people to read and engage with your content is to write content that is useful and entertaining. Search engines reward sites that have high-quality, relevant content. Quality is more important than almost every other factor on the list.

Once you have a strong idea in mind for how you’d like to write and format your content, consider using some of the following tools to simplify and improve the writing process.

Content optimization tools

Hemingway Editor

Hemingway Editor is a fantastic resource for everyday writing tasks, but it’s especially helpful when reviewing articles for SEO optimization. Hemingway Editor analyzes your articles to find and highlight any sentences that are difficult or “very difficult,” to read. It also highlights instances of passive voice. Articles that are highly readable are more frequently shared, and articles that are shared the most get the best SEO rating.


Read-Able is similar to Hemingway Editor in its ability to analyze your articles based on readability. But instead of highlighting sentences that are difficult to read, it gives your text an overall readability score. The score tells you what age group will be able to easily read the page. If you have a URL for the website, you can enter the URL instead of the text.


Essay Mama offers clients a wide variety of writing services. The team of professional writers can create SEO friendly content for your website. Because it is absolutely vital to provide your readers with clean and correct content, Essay Mama can also provide proofreading and editing services. If you’d like, you can have the website format the content and add headlines and images.


When writing web-based content, it is natural to turn to similar websites for inspiration. PlagTracker will analyze your article, find any instances of plagiarism, and replace them with new, original content. This website can help guarantee that your articles will never feature plagiarized content.


Keyword Density Checker scans your text or URL address to find out how many times you have cited each keyword. It’s particularly helpful if you have a very large article, and you want to make sure it’s not overly saturated with keywords. As mentioned before, keywords should take up about 1-2% of the text.

SEO Optimization

This on-page optimization tool analyzes your website or URL address and gives you an overview of the SEO Optimization factors. You can add up to five keywords, which the algorithm will search for and tell you how often each word is used.

Your turn

Hopefully, you have found this content useful. If you use the tools and tips mentioned in this list, you will be able to create SEO friendly material regardless of the industry for which you are writing. You will eventually learn to write content that people want to read and share. SEO friendly websites get more traffic, and higher traffic levels improve your SEO score. What other ideas do you have to improve the quality of your SEO? Do you have any additional tricks to achieving better search engine results? Share them in the comments.

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What Are Follow Up Emails and How to Use Them Effectively

Follow up emails are a great source of valuable information. If you plan them carefully, you might expect high engagement rates (e.g., open and click-through rate). This article is aimed at helping you apply follow ups strategically and increase the value of your email marketing.

What is a follow up email

A follow up email is an email you send after any significant point in the customer journey with a goal to collect a piece of information.

You might send follow up emails to people who download your content asking them if they found it valuable.

You can send a follow up email to people who are in the middle of a free trial of your service, with questions regarding their experience.

You can follow up after an event in order to touch base.

You can schedule your follow ups as autoresponders to create tailor-made programs that will perfectly match your subscribers’ needs and interests.

Check out our GetResponse Autoresponders

When should I send follow up emails

I recommend following a simple principle – send a follow up email whenever there is an information need that justifies sending one. Obviously, you should always consider your target audience preferences and use common sense.

Those information needs vary from company to company and depend on whether you operate in a B2B or B2C environment. Here are a few common examples:

B2C follow up emails

  • Welcome email: an email sent whenever a new person joins your email marketing list. You can use this email to show the new subscribers what they can expect from your email marketing program.

Fellow follow up email.

A fragment of a welcome email from Fellow. The email promotes the awarded product, a blog with interesting content, incentivizes purchase with a discount code, and informs about the brand’s social media channels.

You can use the email welcome series to onboard new customers. Here’s a blog explaining how to do it right: How to Onboard New Customers with Welcome Emails

  • Thank you email: there are a lot of reasons to send a thank you email. Maybe someone has bought your product or took part in an event that you organized? Follow up to get valuable feedback that will help you improve your customer experience.
  • Outreach follow up: these are tough nuts to crack. Here’s what Ada Durzyńska, GetResponse blog’s editor has to say:

As the blog’s editor, I receive hundreds of outreach emails every day and, what’s more surprising, two times as many follow-up emails. Why is that? Well, many times, people want to follow up too quickly, sometimes following up two times on an email sent 10 minutes earlier.

It’s only natural for a person to want to know if their email has been read, and to want answers ASAP. But, give the person you reach out to some more time to read your email and familiarize themselves with your offer. If you want to follow up quickly, wait at least a few hours. If it’s not an urgent matter – the soonest you should follow up is the next day.

Remember to always attach the previous outreach message in your follow up in a way you find suitable (forward, reply, or as an attachment).

As for the email’s copy – make it sound kind, light-hearted, and be patient. Try to include a question in your follow up email, it’s harder for the reader to skip. So, for example, switch the usual “Just making sure you saw this” for something just a bit more engaging, like “What do you think of my offer?”, or even something as straightforward as “is the silence a ‘no’?“.

Also, while making the email as unobtrusive for the reader as you can, don’t be overmodest. A good “I’m following up on this email, because it’s worth not giving up!” will take you further than “I know you’re probably too busy to read such emails, and I really don’t want to bother you…“. And, for the sake of being nice to others, skip the “are you alive?!” and “I’m CC’ing all your management on this email”.

Make the subject line stand out, because the more creative you get, the better chances are you’re going to get a reply, either positive or negative. Just to be clear, “A quick follow up” is the subject line of (probably) 99% of follow up emails.

  • Free-trial follow up: if you provide a SaaS product, you probably offer a free-trial period when people can test if it provides a solution to their problems. Send at least one follow up email during the fee-trial in order to monitor customer satisfaction.
  • Product campaign follow up: so you’ve launched a promo campaign for a new product. Track conversion and send a follow up email to those who visited the landing page.

Care of follow up email.

An email from care/of with customized product based on survey results.

  • Customer satisfaction survey: ask your customers if they are satisfied with your product and the overall experience. You can send a simple follow up email with an NPS score. Segment contacts based on the perception of your business and personalize further communication. E.g., find out what’s bothering the unhappy ones, what you can do to improve the customer experience, ask the happy one for a testimonial.

Ikea follow up satisfaction email.

An email from IKEA with the Net Promoter Score (NPS), sent after visiting their shopping center.

  • Customer feedback: use follow up emails to check if customers remain satisfied with your product after the purchase. Remember that satisfied customers are likely to come back and recommend your product. Such feedback loop with your customers provides you with valuable information that helps you develop your product and can be used as user-generated content for marketing purposes.

B2B follow up emails

The customer journey in B2B environment might be longer and more complex. Here are a few practical tips form the expert, Beata Patfield, Senior Business Development Executive at GetResponse:

Event follow up:

Be personable! Call them by name, ask about something personal you’d spoken about previously, show you were actually listening. Did their kid ace those SATs?

Go through your past interactions. Were there any questions you were supposed to get back to them on? Make sure to do it now.

Be brief. Don’t write a three paragraph email just to ask them if they like your product.

Leave the ball in their court. Make sure to finish strong with a specific and actionable CTA – ‘Let me know what you think!’ or ‘When can we jump on a call to discuss your feedback?’ is always better than ‘let’s touch base’ or ‘looking forward to hearing from you’.

And finally, don’t forget the CC. If they had a colleague involved in the conversation, make sure to include them. Otherwise, at best you’ll be deemed as forgetful, at worst – disrespectful.

Sales follow up email:

Speed matters. Contact your prospects as soon as you can after you hear from them. Do you really want your competition to beat you to it?

Don’t give up. It may take up to 5-7 tries to actually get through to your prospect.

Check your metrics. Do your emails get opened? Just like with online marketing, it matters what time you send your emails and what you put in your subject line. If you’re getting opens but not replies, revamp your content.

Use multiple channels if one isn’t sufficient. No reply to your emails? Give them a call. Not picking up? Look for them on LinkedIn on Skype – you have many options at your fingertips, all you have to do is look.

Be flexible and adapt. Once you’ve established two-way communication, have a plan but be open to change. Your process is to answer the inquiry, demo the product, then reach a decision – but your prospect can switch things up on you, and you just have to roll with it. It’s not about you, it’s about them.

If you like the idea of automated emails – using autoresponders and marketing automation workflows to send emails in specific time intervals or in response to your customer’s actions, here’s a perfect article for you:

30+ Automated Emails You Should Be Sending Today

Follow up email vs follow up email cycles

Some time ago we did a podcast with Dr Dave Chaffey, CEO and co-founder of digital marketing advice site Smart Insights, where he gives the following advice:

“You should be looking at the lifecycle of the prospect, as they are interacting with your business and figure out how you can provide reminders to encourage them to buy with you.

(…) One of the touchpoints to start with is the welcome. The first thing you can do is create a welcome series instead of a welcome email. The welcome sequence is the first impression. That first email you send is in some ways the most important one. And if you turn it into a sequence, you can engage your audience from the very beginning of the subscription.”

Read more here.

So, think about the customer journey, and decide if one email or rather a series of emails will bring the best results. Here’s a comparison between a single email and an email cycle.

Follow up email vs Follow up email cycle
one-time opportunity several opportunities
you ask one question/approach issue from one angle you can ask a few questions/approach the issue from different angles
you can progressively profile your contacts

How to write a follow up email

Here are a few tips that will help you write an effective follow up email.

Tips for writing a great follow up email

1. Think of the information you would like to get

What exactly do you need to know? Think carefully about the purpose of the follow up email. It will help you set up a goal for the email (determine CTA) and create a compelling email. This step determines whether it’s a good idea to send this message at all.

2. Use a subject line and a preheader to provide a clear message

The subject line and preheader are the elements that your contacts see before opening the email. Make good use of the inbox space and increase enagagement.

3. Keep it short

Focus on the goal of the message. Whether you want to ask for a favor or pose a question, get straight to the point:

  • explain why you are emailing
  • provide context
  • emphasize the call to action.

When do you send follow up emails?

Ready to create your own follow ups?

Sign up for a free trial and make the most of your email marketing program.

Sign up for a free trial

Feel free to share your fresh thoughts and best practices in the comment box below. We’d love to learn more on follow ups from you.

What Are Follow Up Emails and How to Use Them Effectively (1).

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What are the Top Metrics to Quantify Your Blog’s Future Success

A lot more crucial metrics to think about are the ones that directly connect to your profits. Stats like conversion prices, subscriber counts, as well as inbound web links are a lot more likely to impact your blog site’s success over time.

You’ve possibly heard countless times that having a blog site for your business is a fantastic means to enhance web website traffic, increase brand name understanding, and bring in those leads. Do you understand exactly how to determine the success of your blog site?

Let’s delve a little much deeper right into the leading metrics you can utilize to measure your blog sites’ success.

1. Blog site traffic

It may look like an evident statistics to track, yet the number of visitors to your blog site, along with where they originate from, is the best place to begin when gauging success. If nobody reads your blog, after that none of the other metrics we discuss will come your means either.

It’s so a lot more than straightforward page sights. You require to think about where those sights are coming from, as well as where they are going next. Understanding these metrics enables you to change your advertising and marketing approach for each post based on what’s working as well as not functioning currently.

One thing to keep in mind is that you do not intend to be focusing only on one source of traffic to your blog. Putting all your eggs in one basket is never an excellent approach. Deal with branching out where your visitors are originating from, and you’ll be better placed for success.

Yet, greater than just basic web page sights, you need to be concentrating on metrics like pages per session, bounce prices, as well as ordinary go to period. Having a lots of individuals visit your website simply to have a quick peek and then leave, is not going to bring in the kind of earnings you’re searching for.

Raising the variety of pages per session on your site doesn’t need to be an uphill struggle. There’s a multitude of plugins and also approaches that can help your blog site. Allow’s have a look at several of the top techniques:

You’ve probably heard countless times that having a blog for your organisation is a terrific means to increase internet website traffic, raise brand name awareness, and bring in those leads. Do you know exactly how to measure the success of your blog? One thing to birth in mind is that you do not want to be concentrating only on one resource of web traffic to your blog. There’s a wide variety of plugins as well as methods that can function for your blog site.

  • Making your blog mobile friendly. Yes, we know this is a fairly obvious point to make, but it’s an important one. You’d be surprised how many blogs are not optimized for mobile traffic, despite the fact that over half of internet users are accessing the web from their mobile devices.
  • Make it easy. Don’t make navigating your blog too tricky, or people will never want to stick around. Install related posts widgets in your sidebar, add in banners linking to other content, and be sure to include an easy way to sign up to be an email subscriber.

And finally, how many of your viewers are sticking around for more, and how many are jumping ship? If your blog posts are generating high bounce rates, you might want to reassess your content strategy. Ideally, you want your readers to move on to other blog posts, product pages, and those all-important sales funnels.

2. Post engagement

So, people are viewing your content, and that’s great. But if nobody is engaging with it, you might as well be talking to yourself. Let’s look first at social media. The more that your content is shared on social media, the more people are going to be talking about it – and that’s exactly what you want. Likes, comments, and shares on social media all add up to more traffic, and increased brand awareness.

But, you should also be encouraging visitors to engage with your blog posts themselves. Giving readers the ability to comment and encouraging them to do so, will help to continue the conversation. It will also show your business’ expert knowledge on whatever subject it is that you’re blogging about. Ensuring your content is personalized for your target reader will make them feel valued, and encourage them to get the conversation started.

If you really want to get the conversation going, start by putting out some polarizing content. Something that people will either love or hate. These kinds of posts spark conversations and allow people to passionately discuss what really matters to them.

3. Inbound links

Search engine optimization is an integral cog in any content marketing machine. One of the best ways to impress Google is by accumulating a good collection of inbound links to your blog posts. If you’re posting high quality, informative posts, then this should start to happen naturally.

If you’re not receiving any inbound links – take a long hard look at the content you’re putting out there. Sure, blogging is important, but only if you’re doing it right. If your content is pure clickbait, people won’t be enticed to come back for more, and they definitely won’t feel encouraged to link back to you in their own content.

While you may be under the impression that internet users all have the attention span of a goldfish, blog posts that are longer are actually much more likely to be successful – especially when it comes to attracting inbound links. Blog posts that surpass the 2000-word mark are doing so much for the reader than just scratching the surface. These posts are providing real value and are much more likely to be visited time and again. So, start focusing on long-form, evergreen content, and see those inbound links roll in.

On a related note, including outbound links in your own content is a great way to show your own knowledge of the field, and will also help your chances with search engine rankings. And don’t be afraid to create a network of links within your own posts to the rest of your blog. Not only will Google love it, but you’ll also be encouraging readers to engage with even more of your content.

4. Subscribers

Subscribers are like gold for blogs – these are the people who love your content enough to want to hear every time you have something new to say. Your subscribers generally come in two forms – RSS and email.

With RSS subscribers, you’ll not only want to keep an eye on how many people are subscribed but also how many of those are actively checking your feed. This is a great indicator of how many readers you’re retaining. Comparing your subscriber number to your active subscriber number will reveal how many people are dropping off, and not engaging with your content anymore.

Email subscribers are a step up from RSS subscribers. These readers have given you access to their inbox to tout your wares. They enjoyed your content so much that they no longer want to go searching for it – they want it to pop up in their emails all by itself. Be very aware of which pages are landing you the highest number of subscribers. Then use these as templates for future posts to further your email lists.

But, how do you attract these fabled subscribers? With personalized content that shows off your brand voice. If you have a distinctive way of communicating with your readers, they’re much more likely to keep reading your content than if you sound just like every other blog out there. Inject some personality into your posts, and don’t talk down to your readers. You want them to feel like you’re talking to them in real life – they’ll be much more likely to trust you if you do this.

5. Leads and conversion rates

Last but by no means least are your lead generation and conversion rates. Blogs can be a great source of visit-to-lead, and lead-to-customer conversions – so keeping track of these is essential. You’ll most likely find that certain blog posts or topics will be your biggest source of leads. This kind of information should then be applied to future content plans.

Blogs can be great ways to drive sales to your ecommerce site. You can tease new products, offer user guides, and use other similar psychological tricks to encourage readers to convert for you. Once you’ve determined which posts are already bringing you the highest conversion rates, go back and assess what calls to action you’re using. Start adding in more and more CTA’s across your blog posts. This makes it as easy as possible for readers to continue on to your store.

And, always remember to keep the buying cycle in mind when crafting your content. Ideally, you should be targeting readers who are at the “initial research” stage. You should be giving them the relevant information they need to move on to a purchase. Fill your posts with persuasive writing and instill trust and confidence in your readers.

Take this a step further and see where these leads are starting out. Are they originating on social media? Email marketing? Direct searches? Knowing where they came from in the first place will help you to see where your most effective marketing is currently happening. You may even find you have blog posts that are not attracting a large number of views but are home to your strongest lead conversion rates. Look at how you’re marketing these posts and try some split testing to really make the most of them – leads are what you’re looking for, after all.

Plan, measure, be patient.

When it comes to measuring the success of your blog, there can be many aspects to consider. But, one thing you need to keep in mind is that content marketing like this is usually more of a “slow burner” kind of ROI. You’re unlikely to see instant results. In fact, the longer a blog post has been around, the more helpful it becomes. As with any marketing strategy, without clear goals and effective tracking – your blog posts won’t bring in the results you really want. So, be sure you have all these things in place before setting out on making your blog a lead conversion machine.

Author: Donna Moores
Donna Moores is a successful blogger and CMO at Handmade Writings. She has gained an outstanding marketing experience within the biggest industries and businesses, which she pleasantly shares with the readers.

Top Metrics to Quantify Your Blog’s Success

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