digital marketing

Everything You Should Know About Marketing Funnels

If you’ve run any marketing campaigns before, you’ve likely come across or maybe even used some form of marketing funnels – visual representations of the customer journey. While marketers are becoming more and more interested in them – and for good reasons which I’ll explain in more detail below – we found the informational chaos …

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What is a Sales Funnel and How to Build an Effective One

This article explores the methodology and technology of sales funnels – the fastest and the easiest way to promote, sell, and deliver your products or services online. You’ll find this article useful if you have an idea for an online business and you’re looking for a solution to put it quickly into action. What is …

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Tips And Tools To Write SEO-Friendly Content

Want your business to grow without increasing your marketing budget? Then make sure you produce SEO friendly content. Here’s how it works. Search engine optimized (SEO) websites with solid authority and a good backlink profile rank higher in the search engines. If your website shows up on the main page, you’ll get more clicks, shares, …

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What Are Follow Up Emails and How to Use Them Effectively

Follow up emails are a great source of valuable information. If you plan them carefully, you might expect high engagement rates (e.g., open and click-through rate). This article is aimed at helping you apply follow ups strategically and increase the value of your email marketing. What is a follow up email A follow up email …

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What are the Top Metrics to Quantify Your Blog’s Future Success

A lot more crucial metrics to think about are the ones that directly connect to your profits. Stats like conversion prices, subscriber counts, as well as inbound web links are a lot more likely to impact your blog site’s success over time. You’ve possibly heard countless times that having a blog site for your business …

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Announcing Call to Action Conference 2018: A Revolution for Today’s Marketing Evolution

Webster’s Dictionary defines a ‘conference’ as, “An event at which industry professionals talk at other industry professionals who’ve stockpiled seven complimentary croissants in their bag to eat later. See also: Room temperature orange juice.” Whether it’s to learn some new tricks, make some new connections or drum up some new business, conferences are a necessary …

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See The Landing Pages These Shopify Merchants Used to Scale Ad Revenue 33X

Year round Liz and Bill Farrell, a husband and wife team, work the dirt at Fat Stone Farm in Lyme, Connecticut with their two kids. After making the move from cubicles to the great outdoors, the Farrells realized they loved growing fresh food, and creating healthy, farm-grown products ranging from elderberry apple shots to their …

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How to Make Your Unbounce Landing Pages GDPR Compliant

You might not wake up each morning thinking about data privacy and security but, like it or not, Facebook’s recent move makes it an issue you can’t dismiss. Long before Mark Zuckerberg sat before congress in the face of the Cambridge Analytica scandal, explaining how Facebook uses personal data, the European Union started getting especially …

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Are People Watching Your Landing Page Videos? Here’s How to use Google Tag Manager to Check

In 2018, video marketing has become ubiquitous in news feeds and it’s one of the best tools for persuasion you have available to you. In fact, 72% of businesses say video has improved their conversion rates. Naturally, because your landing pages are designed to persuade and convert, it makes total sense you’d want to use …

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