Success: the feeling you get when someone fills out your opt-in form, completes a purchase, signs up to your email, or whatever the desired end goal is on your website. You created the perfect landing page and got your visitor…
Editor’s note: This article was first published in December 2018. It has been updated in March 2020 for accuracy and completeness. “If you can’t measure it, you can’t improve it.” – Peter Drucker. It’s the same for your email marketing…
Most brands are going global. They’re targeting a global audience to sell their services and products. So are their email campaigns, with 280 million emails sent globally every single day. For this, they have to connect with their international users…
Event marketing allows you to interact with your buyers and create a lasting, positive impression of your business. That’s just one of the reasons that 31% of marketers believe event marketing is the single-most effective marketing channel. We all know…
Thinking about starting your own online business and want to make sure you do it right? Or perhaps you’ve already begun working on a project that you’d like to scale faster? If you answered yes to either of these two…
Problem: You want more Email Op-tins from your Email Lists For many people, their email inbox is the wild west. Thousands of emails from hundreds of brands compete for their eyes. In 2017, the average number of emails sent and…
Automated emails have become an essential part of any effective marketing campaign. Thanks to them, you can reach your audience exactly when they need it, and when they are most likely to convert. The good news is that you don’t…
Love ‘em or hate ‘em, email blasts are still a thing. Whether you’re launching a new product, announcing a massive sales campaign, or promoting your new book – you’re most likely going to start with an email blast. Better yet,…
The goal of every ecommerce page is to sell. Nevertheless, sometimes you need a page that fits a particular stage of your sales funnel. That’s why landing pages are essential for every ecommerce marketing strategy. Landing pages seem to be…
Worried about your emails going to the spam folder? We’ve got you covered. In this article, we’re sharing 12 reasons why your emails go to spam instead of the inbox and what you can do to prevent them from doing…