digital marketing

What is an Email Blast and How to Send it Right

Love ‘em or hate ‘em, email blasts are still a thing. Whether you’re launching a new product, announcing a massive sales campaign, or promoting your new book – you’re most likely going to start with an email blast. Better yet, you’d start with an email campaign. Is there a difference? – you may ask. We’ll …

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How to Design a High-Converting Ecommerce Landing Page

The goal of every ecommerce page is to sell. Nevertheless, sometimes you need a page that fits a particular stage of your sales funnel. That’s why landing pages are essential for every ecommerce marketing strategy. Landing pages seem to be very easy to design, and the market has plenty of intuitive tools that can help …

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Emails Going to Spam? 12 Reasons Why and What You Can Do About It

Worried about your emails going to the spam folder? We’ve got you covered. In this article, we’re sharing 12 reasons why your emails go to spam instead of the inbox and what you can do to prevent them from doing so in the future. As you’re about to see, you’ll be able to fix most …

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How to Marry SEO with Email Marketing and Catapult Your Rankings

Email marketing has long been an intimate medium of communication with customers. As the GetResponse email benchmarks report shows, welcome emails can get as high as 84.22% open rates. On the other hand, SEO remains one of the most reliable sources of driving website traffic and brand awarenesses. Among the major marketing channels, SEO and …

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Key Insights from the New Email Marketing Benchmarks Report Q1-Q2 2019

Email marketing strategies and their effectiveness change every year. To know what does and doesn’t work, it’s a good idea to keep an eye on the trends and average performance results achieved by companies in your industry To make that easier, we’ve once again updated our Email Marketing Benchmarks report to bring you the latest …

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8 Great Webinar Landing Page Examples & What They Did Right

Webinars are now the go-to tactics brands use to get more leads and customers. For one thing, it’s a platform where you can share valuable insights and tips to your target market and win their trust. Doing a live webinar is also a way to engage with your prospects and leads and build a relationship …

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The New Email Creator is Here

We’re. So. Excited. The new email creator [beta] is ready for your test drive. For the last few years, you’ve been voicing your opinions and experiences about our newsletter creator. And we’ve listened. Our newsletter creator has gone through a massive transformation to help you send beautiful, engaging emails – faster and easier than ever. …

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Using Engagement for Contact List Segmentation

Engagement is the holy grail of your email marketing communication. This article will help you focus on the most popular engagement drivers. And, a cool brand new GetResponse feature will help you improve your email marketing results. What is engagement in email marketing? Engagement is one of the most critical metrics in email marketing. By …

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What Makes A Good Holiday Email Campaign ( 8 Examples)

Good Holiday Email Campaigns Ah, holidays – the time of year everyone who sells online has been impatiently waiting for. If there’s time to dazzle your audience, it’s definitely now. While there are many ways you can impress your customers, nothing beats a stunning holiday newsletter. To help your holiday emails stand out in the …

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Urge Landing Page Visitors to Buy with a Countdown Timer

I’m excited to share the latest improvement to the GetResponse landing pages that will help you get more conversions by creating a sense of urgency. Sounds interesting? Then read on to learn more about the countdown timer and why you should start using it to let your prospects know how much time they have until …

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