Thousands of marketers around the globe share the same mission – they want to send the best email marketing campaigns. While there are many ways to measure your email campaign’s success, what your subscribers think of your messages and how…
Call me crazy, but I love returning to work after the Christmas break. Everything’s slowly picking back up after the sales craze (and awkward family festivities!) Finally, there’s time to breathe and reflect on what you did last year –…
When it comes to marketing and advertising, nothing seems to work better these days than social media. People love social channels, and the latest numbers give solid proof to the concept. There are over 2 billion monthly active users on…
Whether you’re new to email marketing or consider yourself an expert, you likely want the same: to send the best email marketing campaigns. But if you want higher opens, clicks, and conversions, you have to get your hands dirty and…
Email marketing strategies and tactics change every year. To know what does and doesn’t work, it’s a good idea to keep an eye on the trends and average results for your industry. To make that easier, we’ve once again updated…
So you’re trying to help your colleagues hit their sales objectives, and you’ve come up with an awesome strategy… You’ll host a webinar, and invite everyone who could potentially be interested in your company’s products or services. Once the webinar’s…
February 14 is a joyful date for lovers and marketers. While couples celebrate their feelings with gifts and intimate dinners, companies double their email volume and rake in billions in sales. But when your competitors jump on the occasion and…
If you take a look at the Google Trends report, you’ll see that over the past five years there’s an upward trend in interest in the topics of A/B testing and conversion rate optimization (CRO). And there are two key…
Setting up an ecommerce business is easy. You can build an online store in a couple of days and start shipping products you haven’t even seen with your own eyes. But what’s hard is setting up an ecommerce business that:…
Planning your higher education marketing strategies is about working around two things: the rising cost of tuition and the growing number of students applying to post-secondary institutions. Not to mention, students have a lot of options to choose from. To…
