Engagement is the holy grail of your email marketing communication. This article will help you focus on the most popular engagement drivers. And, a cool brand new GetResponse feature will help you improve your email marketing results. What is engagement…
Good Holiday Email Campaigns Ah, holidays – the time of year everyone who sells online has been impatiently waiting for. If there’s time to dazzle your audience, it’s definitely now. While there are many ways you can impress your customers,…
Struggling to get more leads for your business? Let’s talk about lead magnets, then – the single most important element of any effective lead generation strategy. In today’s post, I’m going to define what lead magnets are and how you…
By now you probably don’t need us to convince you that using video for marketing is the way to Drive Traffic to Your Site. We’re purposely going to skip the analysis of all the available literature that studies the psychological…
Social media, instant messaging, chatbots, and programmatic advertising have changed the digital marketing landscape. A generation of consumers has grown up with mobile devices in their pockets, changing the way they interact online. Generation Z, students born between 2005 and…
PPC Campaigns to Enroll More Students For a higher education institution to thrive (or even function), it needs a healthy year-on-year influx of new students. Given that an HEI’s (Higher Education Institution’s) enrolment statistics are intrinsically linked to its survival,…
Although they’re “just” for your own staff and colleagues, employee newsletters shouldn’t be taken for granted. Once you learn how to do internal email newsletters best, they can be effective communication tools. It’s important to thoughtfully craft them as a…
The majority of people prefer receiving communication from companies through email (73% according to the DMA research), that’s why newsletters remain the essence of online marketing for most businesses. If done right, they effectively turn subscribers into satisfied customers and…
In an image-driven world, visualization is still a hot topic, especially in marketing. The hype around video content is still alive and well, and blogging is everything but over. If you’re planning on starting your own business or stepping up…
Lead generation is important – I’m sure you know that already. Too often, though, we’re becoming too busy with other tasks we enjoy doing more and we neglect the lead generation process altogether. And that’s a huge mistake. Leads that…
