Content Marketing

Content Marketing 101: How to Repurpose and Update Content

It’s easy to feel overwhelmed as a content marketer. After all, you’re competing with the internet, where thousands of new blog posts are being published by the minute. Literally. About 4.4M blog posts are published per day, which works out to about 3000 posts every 60 seconds. And somewhere in that never ending flurry of …

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Biggest Mistakes I Made with Content Marketing

Content marketing is one of the staples of every good marketer’s tool stack in 2018. With content generating three times as many leads as outbound marketing at 62% smaller costs, there’s no wonder. However, with the abundance of content marketing material out there, not all of it is equally successful. With 3 years of writing …

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