Tag email marketing metrics

Conversion Optimization, digital marketing, Email Marketing, Landing Page Optimization, marketing, Online Marketing, Small Business

15 Email Marketing Metrics & KPIs For Measuring Campaign Success

Editor’s note: This article was first published in December 2018. It has been updated in March 2020 for accuracy and completeness. “If you can’t measure it, you can’t improve it.” – Peter Drucker. It’s the same for your email marketing…

Kathleen Stardust
March 3, 2020

Email Marketing, Small Business

Email Marketing Metrics: Everything You Need to Know

“If you can’t measure it, you can’t improve it.” – Peter Drucker. It’s the same for your email marketing campaigns. But what many marketers don’t realize is email marketing metrics go beyond open rates, click-through rates (CTRs), and unsubscribe rates.…

Kathleen Stardust
December 5, 2018