Most brands are going global. They’re targeting a global audience to sell their services and products. So are their email campaigns, with 280 million emails sent globally every single day. For this, they have to connect with their international users locally. This involves understanding their culture, language, traditions, buying habits, and related nuances. The reason …
A Detailed Guide to Email Campaigns Localization Read More »
Thousands of marketers around the globe share the same mission – they want to send the best email marketing campaigns. While there are many ways to measure your email campaign’s success, what your subscribers think of your messages and how they make them feel is crucial. That’s why, in this article, we chose to not …
Ah, holidays – the time of year all ecommerce businesses are impatiently waiting for. Their long, meticulous preparations will soon repay them with increased website traffic and sales revenue. But the businesses who are going to be the biggest winners of the holiday season race aren’t just the ones who can simply manage the increase …
Inspiring Holiday Email Campaigns and What Makes Them So Good Read More »