Whether you’re new to email marketing or consider yourself an expert, you likely want the same: to send the best email marketing campaigns. But if you want higher opens, clicks, and conversions, you have to get your hands dirty and…
Email marketing strategies and tactics change every year. To know what does and doesn’t work, it’s a good idea to keep an eye on the trends and average results for your industry. To make that easier, we’ve once again updated…
So you’re trying to help your colleagues hit their sales objectives, and you’ve come up with an awesome strategy… You’ll host a webinar, and invite everyone who could potentially be interested in your company’s products or services. Once the webinar’s…
Setting up an ecommerce business is easy. You can build an online store in a couple of days and start shipping products you haven’t even seen with your own eyes. But what’s hard is setting up an ecommerce business that:…
We’ve been saying that all your marketing channels need to work together to achieve your goals. We say that a lot. Each marketing channel is, after all, part of a tactic in your greater strategy. The trick is to leverage…
“If you can’t measure it, you can’t improve it.” – Peter Drucker. It’s the same for your email marketing campaigns. But what many marketers don’t realize is email marketing metrics go beyond open rates, click-through rates (CTRs), and unsubscribe rates.…
I tend to avoid using superlatives, but I’ll come right out and say it: email marketing campaigns are by far the BEST marketing channel on the web. Now, every time I put out this sentiment, I get tons of flak…
