Whether you’re new to email marketing or consider yourself an expert, you likely want the same: to send the best email marketing campaigns. But if you want higher opens, clicks, and conversions, you have to get your hands dirty and start optimizing your email campaigns. It’s the only way to beat the average email open …
Email marketing strategies and tactics change every year. To know what does and doesn’t work, it’s a good idea to keep an eye on the trends and average results for your industry. To make that easier, we’ve once again updated our Email Marketing Benchmarks report. So you can track email opens, click-through rates, and other …
Key Insights from the New Email Marketing Benchmarks Report Q3-Q4 2018 Read More »
So you’re trying to help your colleagues hit their sales objectives, and you’ve come up with an awesome strategy… You’ll host a webinar, and invite everyone who could potentially be interested in your company’s products or services. Once the webinar’s over, your colleagues can then reach out to attendees and upsell them. Now, the goal …
How to Design a Perfect Webinar Invitation Email Read More »
Setting up an ecommerce business is easy. You can build an online store in a couple of days and start shipping products you haven’t even seen with your own eyes. But what’s hard is setting up an ecommerce business that: is different than other online stores in the same category continues selling its products throughout …
We’ve been saying that all your marketing channels need to work together to achieve your goals. We say that a lot. Each marketing channel is, after all, part of a tactic in your greater strategy. The trick is to leverage each channel at what it does best. So what are each channel’s strengths? If you’re …
What are Marketing Channels and How They Work Together (Updated for 2018) Read More »
“If you can’t measure it, you can’t improve it.” – Peter Drucker. It’s the same for your email marketing campaigns. But what many marketers don’t realize is email marketing metrics go beyond open rates, click-through rates (CTRs), and unsubscribe rates. In fact, these won’t help you see how email impacts your business performance. So in …
Email Marketing Metrics: Everything You Need to Know Read More »