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Business Marketing 247
  • Conversion Optimization, Landing Page Optimization, Marketing Agencies

How We’re Working for You During COVID-19

Here at Unbounce, we’re continuing to watch and adapt to COVID-19 as details emerge. But this isn’t business as usual for anybody—it’s uncharted territory, and it’s understandable that many of us are feeling anxious about what comes next. Landing pages…

  • Kathleen Stardust
  • March 27, 2020
  • digital marketing, Email Marketing, Landing Page Optimization, marketing, Online Marketing, Small Business

How Important is the Option to Work Remotely to Employees?

Will the option to work remotely make or break a job acceptance? We conducted a nationwide survey to determine how greatly job seekers value remote work How Important is the Option to Work Remotely to Employees? Technology has advanced to…

  • Kathleen Stardust
  • March 27, 2020
  • Conversion Optimization, digital marketing, Email Marketing, Landing Page Optimization, marketing, Online Marketing

20 Ways to Create the Perfect Thank You Page (with Examples)

Success: the feeling you get when someone fills out your opt-in form, completes a purchase, signs up to your email, or whatever the desired end goal is on your website. You created the perfect landing page and got your visitor…

  • Kathleen Stardust
  • March 27, 2020
  • Campaign Strategy, Conversion Optimization, Landing Page Optimization, Lead Generation, Marketing Agencies

[Watch] How Procurify Scored a Ton of SaaS Demos with ABM & Landing Pages

It’s the kind of mega-growth story anyone starting a software-as-a-service (SaaS) company dreams about. You and a couple of friends have an idea for a product that fits a clear gap in the market. You pitch at a local startup…

  • Kathleen Stardust
  • March 24, 2020
  • Campaign Strategy, Conversion Optimization, Landing Page Optimization, Marketing Agencies

27 Ecommerce Landing Page Examples to Maximize Sales in 2020

Effective ecommerce landing pages aren’t just about big logos and shiny product photos—they’re about giving shoppers the information, direction, and experience they need to smash that “Buy Now” button. Take a look at these hand-picked ecommerce landing page examples to…

  • Kathleen Stardust
  • March 17, 2020
  • Conversion Optimization, digital marketing, Email Marketing, marketing, Online Marketing, Small Business

Content Marketing 101: How to Repurpose and Update Content

It’s easy to feel overwhelmed as a content marketer. After all, you’re competing with the internet, where thousands of new blog posts are being published by the minute. Literally. About 4.4M blog posts are published per day, which works out…

  • Kathleen Stardust
  • March 13, 2020
  • digital marketing, Email Marketing, Landing Page Optimization, marketing, Online Marketing, Small Business

20 Ways to Create the Perfect Thank You Page (with Examples)

Success: the feeling you get when someone fills out your opt-in form, completes a purchase, signs up to your email, or whatever the desired end goal is on your website. You created the perfect landing page and got your visitor…

  • Kathleen Stardust
  • March 7, 2020
  • Conversion Optimization, digital marketing, Email Marketing, Landing Page Optimization, marketing, Online Marketing, Small Business

15 Email Marketing Metrics & KPIs For Measuring Campaign Success

Editor’s note: This article was first published in December 2018. It has been updated in March 2020 for accuracy and completeness. “If you can’t measure it, you can’t improve it.” – Peter Drucker. It’s the same for your email marketing…

  • Kathleen Stardust
  • March 3, 2020
  • Conversion Optimization, digital marketing, Email Marketing, Landing Page Optimization, marketing, Online Marketing, Small Business

A Detailed Guide to Email Campaigns Localization

Most brands are going global. They’re targeting a global audience to sell their services and products. So are their email campaigns, with 280 million emails sent globally every single day. For this, they have to connect with their international users…

  • Kathleen Stardust
  • February 20, 2020
  • Conversion Optimization, Email Marketing, Landing Page Optimization, Lead Generation, Marketing AI

5 Thank You Pages That Take Post-Conversion to the Next Level

If you’re like me, you say “please” and “thank you” automatically. You’ve been saying these magic words since you were a kid. Because you were strongly motivated. Forget your manners, and you’d be humiliated in front of your family or…

  • Kathleen Stardust
  • February 19, 2020
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