We’ve been saying that all your marketing channels need to work together to achieve your goals. We say that a lot. Each marketing channel is, after all, part of a tactic in your greater strategy. The trick is to leverage each channel at what it does best. So what are each channel’s strengths? If you’re …
What are Marketing Channels and How They Work Together (Updated for 2018) Read More »
Social media is a vital component to any business, especially when it comes to sales. In fact, 72% of salespeople that use social media say that they not only reach their quota but even exceed it 23% more often than those that don’t use social media. The reason? Focusing on the needs of their target …
Boost Your Brand’s Social Selling Through Employee Advocacy Read More »
Social media is the place to be if you want to be a smash hit with your customers. Businesses can use social media to interact and engage with their customers, convert prospects into loyal buyers, and boost conversions and sales. However, there can be problems. The first one is a social media campaign that doesn’t …
4 Signs That Your Social Media Campaign is Desperately Failing Read More »