Email marketing strategies

9 Higher Education Email Marketing Strategies for Better Student Enrollment

Social media, instant messaging, chatbots, and programmatic advertising have changed the digital marketing landscape. A generation of consumers has grown up with mobile devices in their pockets, changing the way they interact online. Generation Z, students born between 2005 and 2015, rarely sit in front of a desktop for extended research sessions when they’re seeking …

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Key Insights from the New Email Marketing Benchmarks Report Q3-Q4 2018

Email marketing strategies and tactics change every year. To know what does and doesn’t work, it’s a good idea to keep an eye on the trends and average results for your industry. To make that easier, we’ve once again updated our Email Marketing Benchmarks report. So you can track email opens, click-through rates, and other …

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