Email marketing is present in almost every customer-facing organization. It’s handled by a team of experts, outsourced to a marketing agency or controlled by a single guru, depending on the company’s size and complexity. Though it’s not obvious, the organizational…
Just like old-fashioned letters, emails are a channel for conversational, interactive, and personalized communications. Businesses have been using it as a customer relationship building tool for years, with a successful email marketing campaign yielding an ROI of up to $38…
Automated emails have become an essential part of any effective marketing campaign. Thanks to them, you can reach your audience exactly when they need it and when they are most likely to convert. If you’re considering making them a part…
Have you ever had to do door-to-door sales? Let me tell you, it takes a special kind of energy to just walk into a stranger’s life like that and try to get them to pick up what you’re putting down.…
The app ecosystems are teeming with millions of apps that are just waiting to be downloaded. With high competition, apps often face the troubling situation of getting noticed. While there are many different tips and tricks on how to improve…
Are you working with influencers? Influencer marketing is rated as the fastest-growing online customer-acquisition channel, surpassing organic search and email marketing as a whole. Influencers are an extension of your sales team, showing the world what you have to offer…
Abandoned shopping carts are costing your business thousands of dollars each month. But it doesn’t have to be that way. With an effectively designed email sequence, those sales will be yours again. Getting customers to your site isn’t free or…
Did you know that over 1.66 billion people worldwide bought products and services online in 2017? And the number of worldwide digital buyers is expected to reach 2.14 billion by 2021. This suggests that more people are choosing to buy…
Timing and relevance are the two most crucial elements of successful email communication. For businesses that rely on keeping their customers informed – this couldn’t be more true. This is why, in addition to our existing features, which include email…
Yes, branding is important for any business, and that includes having a great logo. But when you first start out, you may not have the money to invest thousands in getting a custom logo made for you. Thankfully, these days,…
