Pay Per Click

4 Power Plays for Driving Qualified Google Traffic (Even When No One’s Looking for You)

Leave a Comment / Lead Generation, Online Marketing / By

We learned from the 2010 sci-fi classic Inception that it’s nearly impossible to plant an idea in someone’s head (even for professional dream architects). This is bad news when you’re on the hook to deliver a high-performing landing page for a new product or service. If no one is searching for your offer, then no …

4 Power Plays for Driving Qualified Google Traffic (Even When No One’s Looking for You) Read More »

Why SKAGs Are No Longer a PPC Best Practice (and How to Respond)

Leave a Comment / Conversion Optimization, Landing Page Optimization, Pay Per Click / By

The worst-kept secret, once upon a time Step into my time machine, and let us take a journey. It’s 2015. You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. You stumble upon a “hack” for optimal keyword performance, your elusive unicorn: the SKAG (Single Keyword …

Why SKAGs Are No Longer a PPC Best Practice (and How to Respond) Read More »

How To Choose the Right Ad Platform for Your Business

Leave a Comment / Conversion Optimization, Lead Generation, Marketing Strategies, Pay Per Click / By

When you’re just starting out, it can be a struggle to find simple advice about where you should be advertising your business online. The digital marketing world can be noisy, after all, and everyone has an opinion. Your friend tells you that Google Ads is just too expensive. The blogs all say Facebook is for …

How To Choose the Right Ad Platform for Your Business Read More »

3 Ways PPC Will Change in 2019 and 3 Ways You Can Prepare For It

Leave a Comment / marketing, Online Marketing, Pay Per Click / By

2019 is here, and if you’re still running the same old ad campaigns from a year or two ago, it’s time to turn off cruise control. As much as we would all love PPC tactics (and SEO for that matter) to stay the same, they don’t. Platforms change, provide new features and updates, and even …

3 Ways PPC Will Change in 2019 and 3 Ways You Can Prepare For It Read More »

Google Marketing Live: An Advertiser’s Take on the Highlights

Leave a Comment / Pay Per Click / By

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. It’s also a great indicator of what’s top of mind for Google, and what betas you can expect to roll out (or bug your …

Google Marketing Live: An Advertiser’s Take on the Highlights Read More »