A lot more crucial metrics to think about are the ones that directly connect to your profits. Stats like conversion prices, subscriber counts, as well as inbound web links are a lot more likely to impact your blog site’s success…
Social media is the place to be if you want to be a smash hit with your customers. Businesses can use social media to interact and engage with their customers, convert prospects into loyal buyers, and boost conversions and sales.…
Social media is a vital component to any business, especially when it comes to sales. In fact, 72% of salespeople that use social media say that they not only reach their quota but even exceed it 23% more often than…
Just like old-fashioned letters, emails are a channel for conversational, interactive, and personalized communications. Businesses have been using it as a customer relationship building tool for years, with a successful email marketing campaign yielding an ROI of up to $38…
Email marketing is present in almost every customer-facing organization. It’s handled by a team of experts, outsourced to a marketing agency or controlled by a single guru, depending on the company’s size and complexity. Though it’s not obvious, the organizational…
Want to know how your customers and leads feel about your website, product, or overall company’s vision? In this article, I’d like to share three different ways you can get them to provide this valuable feedback. Why collect customer feedback?…
Small business owners often avoid creating a marketing plan, afraid of the cost. It can be harmful, however, as marketing is an important part of the growth and stability of a small business. Small business owners who ignore marketing and…
As an ecommerce business, it’s important to be able to maximize the ROI from your marketing efforts. And the best way to maximize this ROI isn’t necessarily by getting more traffic but by working on ensuring that your existing traffic…
Content marketing is one of the staples of every good marketer’s tool stack in 2018. With content generating three times as many leads as outbound marketing at 62% smaller costs, there’s no wonder. However, with the abundance of content marketing…
Branding is not something that only benefits corporations; on the contrary, it’s something that any business must have in order to be successful. That includes entrepreneurs, but their branding must be of a more personal variety. When done well, personal…
