Nothing can be more compelling than a testimonial video. I know, you already have some text testimonials on your website, but here’s some bad news: that’s not enough. Reading some cold and distant text is definitely not as attractive as watching and listening to your happy clients endorsing your brand. Audiovisual images bring much more …
Has Content Marketing Peaked? The masters and experts of material marketing always recognized that this bubble will rupture faster or later on as well as that it’s just a matter of time. The year that saw a decline in social recommendation web traffic for the very first time in the background of mankind. Traffic from …
Social Shares Down, Click-Baits Down, Listicles Down: The Future of Content Marketing Read More »
Branding is not something that only benefits corporations; on the contrary, it’s something that any business must have in order to be successful. That includes entrepreneurs, but their branding must be of a more personal variety. When done well, personal branding will elevate your success exponentially. There’s one reason in particular why this is true: …
Content marketing is one of the staples of every good marketer’s tool stack in 2018. With content generating three times as many leads as outbound marketing at 62% smaller costs, there’s no wonder. However, with the abundance of content marketing material out there, not all of it is equally successful. With 3 years of writing …
As an ecommerce business, it’s important to be able to maximize the ROI from your marketing efforts. And the best way to maximize this ROI isn’t necessarily by getting more traffic but by working on ensuring that your existing traffic converts better. 99 percent of customers, as data from Seewhy shows, won’t buy on the …
5 Little-Known Tweaks Guaranteed to Boost Your Ecommerce ROI Read More »
Small business owners often avoid creating a marketing plan, afraid of the cost. It can be harmful, however, as marketing is an important part of the growth and stability of a small business. Small business owners who ignore marketing and don’t make it a part of their yearly goals and budget are setting their business …
Want to know how your customers and leads feel about your website, product, or overall company’s vision? In this article, I’d like to share three different ways you can get them to provide this valuable feedback. Why collect customer feedback? Let’s begin by naming the benefits of gathering customers’ feedback real quick. There are many …
How to Ask Your Customers Questions and Get Feedback Read More »
Email marketing is present in almost every customer-facing organization. It’s handled by a team of experts, outsourced to a marketing agency or controlled by a single guru, depending on the company’s size and complexity. Though it’s not obvious, the organizational structure the company adopted affects its performance. What’s the minimum time between deciding to create …
Improving Email Marketing Performance Through Organizational Design Read More »
Just like old-fashioned letters, emails are a channel for conversational, interactive, and personalized communications. Businesses have been using it as a customer relationship building tool for years, with a successful email marketing campaign yielding an ROI of up to $38 for every $1 spent. In fact, a whopping 66% of customers make a purchase as …
6 Things a Quality Email Marketing Campaign Can Do for You Read More »
June 20 is World Productivity Day. It may seem natural to celebrate with doing more than usual. In the hopes of becoming a more productive person, you try out different tips and hacks that require so much effort they leave you frustrated, confused, and with no time for actual work. And what about free time? …
How to Get More Done with Less Effort #WorldProductivityDay Read More »