This is one of the biggest problems I have encountered during my research in the Work-Life Balance of many Small and Medium Business owners. What I have found is there’s one point missing from the many studies on work-life balance. It’s the story of little- and mid-sized company owner, that must find a balance in …
How Small and Medium Businesses Deal with Work-Life Balance Read More »
Ah, holidays – the time of year all ecommerce businesses are impatiently waiting for. Their long, meticulous preparations will soon repay them with increased website traffic and sales revenue. But the businesses who are going to be the biggest winners of the holiday season race aren’t just the ones who can simply manage the increase …
Inspiring Holiday Email Campaigns and What Makes Them So Good Read More »
Content marketing is one of the staples of every good marketer’s tool stack in 2018. With content generating three times as many leads as outbound marketing at 62% smaller costs, there’s no wonder. However, with the abundance of content marketing material out there, not all of it is equally successful. With 3 years of writing …
As an ecommerce business, it’s important to be able to maximize the ROI from your marketing efforts. And the best way to maximize this ROI isn’t necessarily by getting more traffic but by working on ensuring that your existing traffic converts better. 99 percent of customers, as data from Seewhy shows, won’t buy on the …
5 Little-Known Tweaks Guaranteed to Boost Your Ecommerce ROI Read More »
Small business owners often avoid creating a marketing plan, afraid of the cost. It can be harmful, however, as marketing is an important part of the growth and stability of a small business. Small business owners who ignore marketing and don’t make it a part of their yearly goals and budget are setting their business …
It’s September 6th, a day marked red in every bibliophile’s calendar – National Read a Book Day. Today’s fun holiday inspires us all to unwind, cosy up with a cup of tea, and grab a book. It may be the one you’ve already read and wanted to get back to for a long time. Or, …
Nothing can be more compelling than a testimonial video. I know, you already have some text testimonials on your website, but here’s some bad news: that’s not enough. Reading some cold and distant text is definitely not as attractive as watching and listening to your happy clients endorsing your brand. Audiovisual images bring much more …
I saw it coming. It was inevitable. The gurus and pundits of content marketing always knew that this bubble will burst sooner or later and that it’s only a matter of time. And, 2017 it was! The year that saw a decline in social referral traffic for the first time in the history of mankind. …
Social Shares Down, Click-Baits Down, Listicles Down: The Future of Content Marketing Read More »
Branding is not something that only benefits corporations; on the contrary, it’s something that any business must have in order to be successful. That includes entrepreneurs, but their branding must be of a more personal variety. When done well, personal branding will elevate your success exponentially. There’s one reason in particular why this is true: …
As an ecommerce business, it’s important to be able to maximize the ROI from your marketing efforts. And the best way to maximize this ROI isn’t necessarily by getting more traffic but by working on ensuring that your existing traffic converts better. 99 percent of customers, as data from Seewhy shows, won’t buy on the …
5 Little-Known Tweaks Guaranteed to Boost Your Ecommerce ROI Read More »