Plan Your Campaigns with Our 2019 Holiday Retail Calendar

Call me crazy, but I love returning to work after the Christmas break.

Everything’s slowly picking back up after the sales craze (and awkward family festivities!)

Finally, there’s time to breathe and reflect on what you did last year – and consider what’s next.

The start of the new year is perfect for planning upcoming marketing campaigns, product launches, or events you want to attend.

And to make all that easier, we’ve whipped up something special for you:

Our 2019 Holiday Retail Calendar

It has all the major retail holidays like Black Friday and Cyber Monday, plus some more obscure celebrations (like Star Wars Day or Pi Day) to spark your creativity.

You can use the calendar to schedule social media posts, craft your content calendar, plan sales campaigns, or just keep on hand for instant inspiration when you need ideas for a new promotion.

There’s an online version below the article – just bookmark this post to come back to it or download it directly from our resource center.

And if you want to print it out, there’s a handy printable version, too.

So, now you have all the holidays at your fingertips, let’s see how you can create high-impact marketing campaigns.

10 tips for successful holiday campaigns

1. Time it right

It seems obvious, but like the saying goes, “Early is on time, on time is late, and late is unacceptable.”

So make sure you send your campaign out on time.

When is that exactly? It depends on the occasion – from a few days to a few weeks before the holiday.

For instance, do your customers need an early heads up to get ready (say, buying a costume in time for their St Patrick’s Day party, or gifts for Christmas) – or is it OK if they learn about the promotion on the day?

2. Be creative

Most promotional campaigns are simple price drops or free shipping.

To stand out, get creative.

For instance, you could offer a sweet deal to people who visit your shop wearing a Star Wars-themed gadget, or dress in green for St. Patrick’s Day.

Choose something that’s relevant and fun for your customers, and you’re bound to engage them and generate buzz around your campaign.

3. Think beyond sales

Holidays are the perfect opportunity to do something different – even if it doesn’t generate any extra revenue.

Volvo Poland recently ran a creative campaign to highlight their commitment to the environment and corporate social responsibility.

Through their Christmas tree rental service, they stopped 5,000 trees being cut down (and wasted), and raised funds to plant even more trees (10 for each rental).

How brilliant is that?

If Volvo said their engines emit less CO2, most people wouldn’t care – or would argue new regulations forced them to do that anyway.

But this campaign showed they genuinely care about their environmental impact – not just profit.

4. Keep it simple

Holiday campaigns call for quick work, so you don’t miss getting the word out.

So, simplify your processes – with predesigned templates, workflows, and animations.

And tools like Beam – our new social media app – make it easy to create and schedule your promotional posts.

beam app

And of course, GetResponse lets you create your email campaigns in a snap. So you can focus on the things that matter most to you.

5. Sync your marketing channels

Facebook is an obvious choice to run your campaign – if your audience is there.

But is it the only place they hang out? Probably not.

Find out where your audience spends their time – and show up to reinforce your brand.

Then sync your social media campaigns with landing pages, email sequences, and even your messaging tools.

This will drive up your conversions and cut customer acquisition costs.

6. Monitor social media mentions

As we said before, it pays to work fast on your holiday campaigns.

Going a step further, social media monitoring tools (like Sentione or Brand24) can help you rapidly respond to your audience – by alerting you to mentions of your brand or relevant topics.

Let’s say you’re organizing a speed dating event for Valentine’s Day, or a clean-up for Earth Day, and you want more people to get involved.

With social media monitoring tools, you can find and respond to people asking for recommendations or ideas. Since they’re already thinking about these occasions, you have a better chance of attracting them to your event.

7. Do keyword research

Before you start creating and distributing your marketing assets, consider keyword research first.

That is, start with the ‘what’ and then look at the ‘how’.

Thanks to keyword research tools like Ahrefs or Serpstat, you’ll know what phrases people use to search – and the top ranking results.

You’ll then have a better idea of their interests and needs – and how you can serve them.

Sounds too complicated? Start with a simple search in Quora or Facebook groups, to see what terms people use when talking about your solutions or related topics.

8. Do a mini marketing audit

Wondering where you should share your message? Do a quick marketing audit first.

Chances are, you already have places to promote your campaign and increase its impact. Like your welcome emails, thank you pages, or social media cover images.

Keep a list, so you can quickly pinpoint the perfect distribution channels for your future campaigns.

9. Segment your audience

Do you really know your audience? Segmenting your customers can help you decide which groups to target – based on their engagement or revenue-generating potential.

Already done it? It’s still worth checking your customers are who you think they are.

10. Create workflow templates

We know workflows are a great tool for marketing automation campaigns, and that templates help simplify your emails and social media posts.

But they don’t stop there.

You can also create a template that lists all the tasks your team does regularly – across campaign design, social media, distribution and so on. This can save you a lot of time in the long run.

It’s the same for integrations between your different tools – like Google Sheets, Trello, or your CRM.

With task automating solutions like IFTT, you can streamline your process and save tons of time delegating tasks – or copying and pasting data between different dashboards.

How will you plan your next marketing campaign?

There you have it: your 2019 holiday marketing planner, and 10 tips to make your campaigns even more impactful.

So now, it’s time to take action!

Use these to create spectacular campaigns that resonate with your audience and get them engaged and excited for your offer.

Already have ideas for some creative holiday campaigns? If you’re happy to share them, let us know in the comments.

And once again, you can either bookmark this post, download this holiday retail calendar from our resource center, or print out the print-friendly version.

2019 Holiday Retail Calendar #Infographic (1)

Related posts

The post Plan Your Campaigns with Our 2019 Holiday Retail Calendar #Infographic appeared first on GetResponse Blog – Online Marketing Tips.

Original Article

Key Insights from the New Email Marketing Benchmarks Report Q3-Q4 2018

Email marketing strategies and tactics change every year.

To know what does and doesn’t work, it’s a good idea to keep an eye on the trends and average results for your industry.

To make that easier, we’ve once again updated our Email Marketing Benchmarks report. So you can track email opens, click-through rates, and other essential email marketing metrics.

This time, we analyzed over four billion emails sent by our customers between July and December 2018.

Below, you’ll see a snapshot of the key findings.

Prefer to dive into the data right away? Feel free to explore the Email Marketing Benchmarks report.

Now let’s take a look at six key email marketing insights – and what they mean for your business.

1. Embrace automated emails

Still think email marketing is simply sending newsletters and flash sale campaigns? Think again!

Once again, we found automated emails outperform manual ones.

On average, automated emails (what we call triggered emails) generated a 46.53% email open rate and a 10.98% click-through rate (CTR).

Email types average engagement metrics.

Autoresponders (also known as drip emails) were just as impressive – with an average 33.05% open rate, and 6.72% CTR.

Welcome emails also saw impressive engagement rates – with an average 84.22% open rate, 25.91% CTR, and 30.8% click-to-open rate.

Imagine how high your CTR could go if your welcome email had a strong incentive (like a discount code) to click through to your website?

Welcome email from Huckberry.

What this means:

On average, recipients will open more than four out of ten automated emails, and click through to one in 10.

And engagement rates are even higher when you send specific campaigns like welcome emails.

Now compare these results to your other marketing channels.

Notice the difference?

That’s why across all online marketing channels, email marketing offers some of the biggest bang for your buck.

Related reading:

Here are 30+ automated email campaigns to inspire you

Email marketing for beginners

2. Don’t fear the new regulations

Email legislation changes are enough to make even the savviest marketers tremble.

Last year, it was GDPR that shook the email marketing industry. This year will probably be no different, as the new CCPA (California Consumer Privacy Act) comes into force.

But now that the dust has settled, how did GDPR affect industry results?

It turns out, after the initial chaos and flood of GDPR-related emails, the results haven’t changed all that much.

For European customers, who have been most affected, the average email open and click through rates have even increased slightly – from 26.77% to 26.91%, and from 4.58% to 4.61% respectively.

At the same time, the average global email results have dipped – but only by less than a percentage point, compared to our Q2 2018 data.

Europe and North America email statistics comparison.

What this means:

There’s no need to worry about the new regulations impacting your campaign performance.

If you stick to email marketing best practices, you’ll do well.

Want to get ready for the CCPA? Check out our article below, plus our copywriting hints based on GDPR emails.

Related reading:

GDPR emails: 6 lessons from a copywriter’s inbox

How to get ready for the California Consumer Privacy Act (CCPA)

3. Create compelling campaigns

It’s an obvious insight, but now we have the data to back it up.

Take a look at the average open and click-through rates by industry report.

What do you see?

The industries with the highest average results are also the ones we tend to care the most about – or are most likely to respond to.

The restaurants and food, non-profit, and publishing industries scored an average open rate above 33%, and between a 3.89% and 8.86% CTR.

Why would industries like travel or real estate score lower?

Chances are, it’s because we only tend to go on vacation once or twice a year (52.5% of SMB marketers took their last vacation over a year ago). And we rent or buy property even less often.

How can you beat the industry benchmarks? Focus on creating engaging content, and pinpoint the best way to deliver your emails.

Average email marketing open rates by industry.

We’ve already looked at how marketing automation can boost your engagement rates, so now let’s turn to videos and images.

Our data shows emails with video content beat the industry averages for opens and clicks.

Campaigns linking to YouTube (the most popular video hosting platform) observe a 29.6% average email open rate and a 6.62% click through rate.

Also, campaigns with images outperformed text-only emails with an email open rate of 25.16% compared to 17.8%, and a click-through rate of 4.11% compared to 2.87%.

Video in email newsletter – wistia.

What this means:

Keep your email program versatile.

Use marketing automation to send your emails at the best time and make them relevant.

Try more engaging content formats like videos, graphics (e.g. GIFs or interactive content), and personalization.

Use these email tactics to enhance your current email marketing program, but remember newsletters or broadcasts also deliver a lot of value – and probably generate a significant portion of your sales revenue, too.

Related reading:

Email marketing best practices

Are interactive emails the next big thing?

Bringing the power of AMP to Gmail

4. Trim your list and use double opt-in

What’s the email marketer’s biggest fear (other than legislative changes, of course)?

Losing subscribers.

We’ve always said email list quality beats the quantity.

But it’s tricky convincing marketers to trim their lists.

That’s probably why in Q2 we saw marketers importing single opt-in lists, and unanimously dropping the double opt-in.

They seemed afraid to lose some of their lists, if they didn’t reach out to them before GDPR kicked in.

Thankfully, the use of double opt-in has picked up again in Q3-Q4.

Use of double opt-in vs single opt-in by industry.

And as you can see in the report, most of the industries using confirmed opt-in tend to have the highest average open and click through rates, too.

Now let’s look at a slightly different set of data: the average email marketing results by list size.

From the following table, you can clearly see marketers with smaller lists tend to drive higher engagement (in terms of average email open rates and click through rates), than those with larger databases.

Impact of email list size on average open and click through rates.

Why? It could be because those marketers know their subscribers better, and so can engage them more effectively.

But here’s a counterargument:

Shouldn’t marketers will larger lists have more insight into the email tactics that get the best results?

There’s no simple answer.

My experience running email campaigns suggests it’s easier to handle smaller email lists.

When you know your subscribers and their preferences, it’s easy to generate high rates.

But the challenge isn’t necessarily about knowing their needs and wants.

It could be that running large-scale personalized email campaigns (often a hard and time-consuming task), stops you from achieving better results.

Whatever the case, try personalizing email marketing campaigns whenever relevant – and focus on list quality, not size.

What this means:

Don’t be afraid to remove your inactive subscribers.

Recipients who don’t open your emails and click the links are a deadweight that will affect your email deliverability.

Try retargeting or reactivating them first, but don’t worry if you have to unsubscribe some of them.

Marketers with smaller lists tend to beat the industry averages, and so can you.

Start by segmenting out the inactives for your next email campaign.

You’ll then see you can generate more conversions with fewer email addresses.

Related reading:

Email deliverability from A to Z

Inspiring ecommerce win-back campaigns

5. Pick your best send day – and stick to it

Marketers always want to know the best day and time to send their campaigns.

But as with any other marketing channel, it depends.

As you can see in the below chart, there are big differences in the send time. But the day doesn’t matter as much – except for weekends!

There’s only around a 0.6 percentage point difference between the best five days.

So if you don’t send emails on the weekend – when both competition and average results are lower – then any other day should work.

Average engagement rates by day of the week.

But there’s another way to look at it.

If weekends aren’t as busy, it could be an opportunity to stand out in the inbox.

While that won’t work for most, some marketers and niches could get great results.

What this means:

Picking the best send time and day may seem tricky – if you do it manually.

But with tools like Perfect Timing – which can automatically adjust the timing of your sends – it’s simple.

Prefer to do it yourself? Experiment until you find the best time – and then stick to it.

If your content is engaging, recipients will routinely check their email inbox for a new message – especially if you let them know on your website and other communications when they can expect them.

6. Strategically retarget your recipients

When should you follow up and retarget your email recipients?

It depends how time-sensitive your campaign is.

Let’s take a look at the data:

On average, 51.32% of your email messages will be opened within the first seven hours of the send.

And you’ll see 51.21% of all clicks within the first four hours.

That means the people who are most likely to engage with your content will be the first to do it.

In the first 24 hours after your send, you should see 72.57% of all message opens and 80.41% of all click throughs.

What this means:

Choose the timing of your retargeting campaigns strategically.

If you switch them up too quickly, you might burn your budget – because recipients could have converted without even seeing the ad.

At the same time, it’s probably unwise to wait another day to start the campaign, since the odds of subscribers opening your email campaign and taking action decreases with every additional hour.

Related reading:

The ultimate step-by-step Facebook retargeting guide

What to do next

Email marketing is always evolving, so it’s worth keeping an eye on the latest trends and developments.

Come back to this article, as we’ll keep adding new insights from our email marketing benchmarks report.

To stay up to speed with your marketing, dive into the report and compare your results to others in your industry. So you can make the best decisions for your campaigns.

You can find many more reports, tutorials and guides in GetResponse Resources.

Have a question – or need feedback? Just leave a comment below.

Good luck!

Key Insights from the New Email Marketing Benchmarks Report Q3-Q4 2018

Related posts

The post Key Insights from the New Email Marketing Benchmarks Report Q3-Q4 2018 appeared first on GetResponse Blog – Online Marketing Tips.

Original Article

How to Increase Higher Education Student Engagement with Marketing

Planning your higher education marketing strategies is about working around two things: the rising cost of tuition and the growing number of students applying to post-secondary institutions. Not to mention, students have a lot of options to choose from.

To compete, you need to create digital marketing campaigns that:

  • appeal to peoples’ emotions
  • create a sense of urgency.

But why exactly is this the case?

Consumers attach the same personality characteristics to brands that they do to people.

Yet, this is about a lot more than creating a sense of belonging. Because your students need responsive and relevant support.

Here are some steps that you can take to improve the student experience.

Bonus resource:

Want to learn how to enroll international higher ed students? Then get our newest guide and learn about the 10 most-effective ways that’ll help you improve your enrollment campaigns in 2019.

1. Personalize your emails through making them timely

Is your newsletter not getting the results you hoped for? The issue might be a lack of personalization. It plays an important role in your students’ experience with your brand. Not to mention the fact, that it’s one of the key email marketing best practices in general, that delivers the highest results.

But what’s so important about personalization that makes it so effective?

It’s about reaching the right person with the right message at the right time.

With your students, you can do this by making them feel special…

One way you can do this is by showing your appreciation for the time and money they invested in your courses. This approach works no matter how long it has been since your students enrolled in your courses.

A great example of this is the George Brown College Continuing Education Newsletter. Since I’m one of their former students, I receive their emails on a regular basis.

A week before the holidays, they sent me a message, which showed their appreciation:

Email newsletter sent to students of the George Brown University before the holiday break.

The one thing that made it effective was its timing. The email also reminded me that now is the best time to sign up for new courses if I want to enroll in the winter semester:

Email alert about upcoming university courses from George Brown University.

George Brown’s message showed up in my inbox a week before the holiday season. So, I had a head full of ideas for the new year. As a result, I asked myself “why not take another course?”

What should you do if your former students are still on your email list?

When a new semester is around the corner, remind them of your registration deadlines. But you’re likely wondering what makes former students such an asset. Cost is a major contribution; a great example of this is the emphasis colleges and universities put on international student recruitment.

To work around factors such as decreasing birth rates and shifting demographics…

The amount colleges spend on international students is increasing. Because this is happening in so many different countries, attracting international students is becoming a competitive process.

Prioritizing healthy relationships with current students and alumni will help bring down recruitment costs.

Although that seems like a lot of work, you can simplify the process. This involves setting up automation triggers, which add former students to your GetResponse Marketing Automation workflow.

Every time a student completes a course, send them an invitation to join an email list. This email list is a great way to notify students about the following:

• Registration deadlines
• And course/special event news and updates.

2. Provide incentives tempting enough to turn prospective students into current students

One of the best business models I’ve come across in the higher education sector is Brainstation.

Brainstation is a company that offers courses in the following disciplines:

  • tech
  • design
  • digital marketing

Their students are working adults who want to upgrade their skills.

On a regular basis, they host panel discussions and events that cost as much as a cafe lunch.

So, what makes their approach so effective?

A lot of their event attendees have such a great time at their events that they register for courses. An important side note about their programs: they’re not exactly cheap. I looked up the costs, and full-time rates are $14,000 for full-time programs. Yet, they offer a scholarship program to accommodate students who can’t afford their tuition costs.

Not to mention:

  • Their application process is as much work as applying for a job.
  • And their courses are a huge time commitment. Students spend an average of ten to twelve months in their courses and certification programs.

So, everything I mentioned are hesitations that the organization has to work around.

The folks at Brainstation work around that by rewarding events with a high number of guests. Sometimes, they add event attendees to an email list and thank them for their time. This often involves offering a time-sensitive discount:

Brainstation congratulations email.

According to a RetailMeNot survey:

Four out of five (80 percent) consumers said they feel encouraged to make a first-time purchase with a brand that is new to them if they found an offer or discount.

Discounts will help you work around the biggest flaw of using events to attract students. They’re likely not ready to buy your courses right away. This is exactly where discounts can make a big difference.

Limited-time discounts encourage your students to stop procrastinating during the enrolment process.

But creating urgency isn’t always about charging less. Sometimes all people need to hear is a subtle reminder that they only have a limited amount of time to apply.

A great example of this is LinkedIn and how they sell their courses to LinkedIn users. This involves encouraging users to sign up for a 30-day trial of LinkedIn Learning:

LinkedIn learning message.

This allows people to test drive the platform for free. It also allows them to decide if the monthly subscription fees are worth paying for.

There are also other ways to increase student enrollment. Here are some tips on how you can use PPC campaigns and email marketing for higher student enrollment.

3. Send emails that create accountability and fight against shiny object syndrome

One company that does this in an effective way is the Boss Project. Because their courses are online-based and aren’t time sensitive, they have to work around shiny object syndrome.

No idea what shiny object syndrome actually is? Here’s a quick definition from Entrepreneur contributor, Jayson DeMeyers:

It’s the entrepreneurial equivalent of a small child chasing after shiny objects. Once they get there and see what the object is, they lose interest and start chasing the next thing. This may be business objectives, marketing strategies, clients or even other business ventures.

Founders Abigail and Emily tackle this by sending emails that encourage student accountability. When students enroll, they receive an automated email that congratulates them on their enrolment. This email also provides a few bonus resources and instructions:

The Boss project email notification.

Two weeks later, students receive an email that shows them how to leave a review of the course:

Automated email updated two weeks from signup.

So, how do you make your students feel accountable enough to:

  • finish your course?
  • and not switch to another course, with enticing benefits?

You need to remind them of the benefits:

Using benefits in email communication.

An email, like the above example, will remind current students of the value of your online courses. Because it focuses on missed opportunities of not completing your courses.

The good news is that a lot of this can be automated. Once you’ve chosen the conditions and set up a workflow, your messages can be sent automatically.

Here are some examples of how you can do this with email automation.

4. Create student ambassadors who will provide honest responses to student questions

Enrolling in courses at the adult education level can be frustrating. Because answers to questions about everything from:

  • course prerequisites and registration
  • to learning what being a student is like, before paying tuition fees

can feel like a cold and uncertain process. A great example of that is this tweet in response to a student question:

York University generic tweet.

Rather than providing a personalized answer…

They responded with a link to an FAQ page and hoped for the best.

Yet, managing social media as a higher education professional can be challenging.

According to Hootsuite:

The biggest challenge facing institutions is streamlining their social efforts campus-wide.

One of the many options available are student ambassador programs. Student ambassador programs include future students in a current student’s journey.

The job of the ambassadors is to use social media to capture the student experience. Because they’re students themselves, they point of view their point of view matters. But why is that the case?

Here’s an example of how an interaction with a student ambassador often “feels”:

De Montfort Uni DMU tweet.

Campaigns like these set you apart from your competition. Because they create two simple options:

  1. Attend the university, because it aligns with your values
  2. Don’t attend the university, because it doesn’t align with your values.

The feeling of campus life is especially important for international students. Because they are likely moving far away from home to enroll in your courses.

Encourage your ambassadors to produce content on everything from:

  • Information on key factors such as housing, food, and the people you’ll meet
  • To the experience of going to classes, writing tests, etc.

And when students have questions, encourage them to interact with ambassadors:

  • in person
  • over email
  • and during social live stream Q&A events

Strategies like these are essential. Because social media is the first point of contact between students and universities. So, it’s important to create a first impression that counts.

But above all else…

Students are often investing a great deal of time and money. So, it’s important to focus on making transparent information accessible to:

  • current students
  • future students
  • and alumni

Otherwise, they’ll change their mind and dedicate their time and money to something else.


Rosemary RichingsRosemary Richings is a specialist in blog content promotion and audience outreach strategy, who offers straight up content creation for websites and blogs. Since 2014, she has worked with diverse clients in the lifestyle and ecommerce industry. The clients that she has worked with include large organizations, such as E-bay and Yellowpages Canada, and startups/ small businesses such as Lokafy and BeFunky. She has also been published on sites such as Buffer, Search Engine Journal, the Weebly Inspiration Center, and more. Check out Rosemary’s latest in her ebook, Blog on, a blogging starter kit for entrepreneurs. Feel free to connect with Rosemary on Twitter @rosiemay_r for recommended reading material, along with news about her latest projects and content.

How to Increase Higher Education Student Engagement with Marketing

Related posts

The post How to Increase Higher Education Student Engagement with Marketing appeared first on GetResponse Blog – Online Marketing Tips.

Original Article

7 Small Business Marketing Strategies – Top small business marketing strategies

These 7 small business marketing strategies are designed to help owners of small to medium to sized businesses grow their sales and profits. Often business owners have one thing in common. Although they may be very good at delivering the products and services their company provides, the problem they have is ensuring enough people really know about it!

So the common problem is how to improve their Sales & Marketing!

From defining your niche, showing your customers proof that your business is the company they should choose, to building a personality into your business. These are all simple and easy to implement small business marketing strategies that every business owner should do.

In this video, Stefan Boyle, founder of gives 7 small business marketing strategies every business owner should be implementing into their business today!

Video Rating: 4 / 5

How to find 10,000 Dollars Recurring Revenue in Your Small Business Marketing

How to find 10,000 Dollars Recurring Revenue in Your Small Business Marketing

Find out more at

Profits not matching your dreams?

How would you like a simple, proven and tested way you can double your profits with little time, effort or expense on your part?

Small Business Marketing

In this video we have some real-life examples of advertising strategies

In fact, what if I could give you a formula that will create massive exponential growth for your business… starting immediately?

What Is The Best Way To Market Your Business?

If you ask any small business owner what they need most in their business, you get the same two answers every time… more clients and more revenue.

But here’s the problem. That ISN’T what most business owners want. Oh sure, they want more clients, but what does it take to produce more clients? First, you MUST generate leads… and then you MUST convert those leads into clients.

Whats The Best Way To Market A Small Business?

By breaking down the end result of wanting more clients into the vital components required to generate them, namely leads and conversion, you can now put together a specific strategy and plan of action to attain that end result.

As for revenue, what does it take to produce more revenue? First, once you generate leads and convert those leads into clients, those clients will be paying you a specific value for what you sell. So sale value is the first component in the revenue equation. But it doesn’t stop there.

You have expenses to pay and those expenses come directly out of that revenue you just generated, so the next revenue component to consider is your margin. How MUCH of that revenue do you actually get to put into your pocket? But you’re still not done. If your client only buys from you one time, you’re right back where you started. Now you need to generate a new batch of leads and convert them into clients.

What are Good Advertising Strategies?

What if instead you could compel your clients to increase the number of transactions they complete with you year after year? NOW you have something to build upon. Here’s the bottom line.

Advertising Strategies in Marketing

There are five critical steps that every small business owner MUST address in order to attract new clients and generate more revenue… leads, conversions, average sale value, number of transactions and profit margins. So let’s back up those steps with some specific numbers to illustrate exactly how this works.
Suppose we provide you with 19 separate and distinct strategies to dramatically increase your leads. These strategies are field-tested and proven to work. Each strategy walks you step-by-step through its implementation and execution so all that’s required of you is the application of the information.

For example, one of the most effective and powerful ways to generate leads today is through a targeted direct mail campaign. A campaign means multiple mailings since a single mailing seldom produces positive results. Unfortunately, most business owners never attempt a direct mail campaign because of the expense involved.

One of our 19 strategies can teach you how to execute a direct mail campaign to as many homes as you want to target and do it all for FREE! All this strategy requires from you is a minimal amount of your time. How many leads would you generate if you could send a compelling marketing message… which by the way we help you create… to a list of 50,000 highly qualified and targeted prospects that are actively searching for what you sell. A qualified list like this typically generates up to an 18% response rate, which when mailing to 50,000 homes would produce 9000 fresh new leads.

What if we could show you how to double that number of leads using a networking strategy… or how to implement a no-cost yet highly effective referral program strategy… or how to set up lucrative strategic endorsement partnerships where other business owners sell your product or service on your behalf… or perhaps you would like to use a presentation strategy where you host an online presentation highlighting what you do using a webinar or teleseminar.

And this is just a short extract from the video… watch for more persuasive advertising strategies!


7 Low-Cost Marketing Strategies OUTSIDE of Social Media

<object width=”425″ height=”355″> <param name=”movie” value=”″ /> <param name=”allowFullScreen” value=”true” /> <embed src=”;rel=0″ type=”application/x-shockwave-flash” width=”425″ height=”355″ allowfullscreen=”allowfullscreen” allownetworking=”internal” /> </object>

Are you growing weary with trying to find ways to make your business stand out on social media? In this week’s edition of Simply Marketing, I share 7 Low-Cost Marketing Strategies OUTSIDE of Social Media you can implement right away.

#1 – Credibility Marketing
#2 – Networking
#3 – Video
#4 – Mail Marketing
#5 – Webinars
#6 – Partnership
#7 – Speaking

Which strategies are you currently using and which do you plan to implement after watching this video? Leave a comment below and let me know!

Connect with me:


Book a 30-minute complimentary consultation with me here:

For a free review of your marketing message visit

Learn to grow your business with speaking in my free training:

To book Summer as a speaker for your next conference, expo, workshop, meeting, networking event, or luncheon visit


BE Smart & Start Marketing. How to market your small business in 2017. BOOST Small Business NETWORKING –

So, let’s talk about this How To market Your small business in 2017 video.

Learn 7 important things about how to market your small business in 2017. In this video, we’ve covered many aspects about which marketing strategy is best for your small business. Also, things you need to do and not is also covered in this video.

Well, Starting and growing a small business is easy to learn but, when you go for implementing those all things in real life then, you found many issues. Thats why we are here for solving your issues.

You can ask your marketing questions on our forum –

Also, our videos are totally targeted to all new entrepreneurs or young entrepreneurs, so, we must suggest you to subscribe our young entrepreneurs forum and don’t forget to use notification button to get updates in future.

Thanks for watching how to market your small business in 2017.