event

How Leading Brands Design Effective Event Registration Landing Pages

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Your event registration page plays a critical role in converting website visitors. In addition to increasing event ticket sales, your event registration sets expectations for your audience and defines your event brand as a whole. To maximize its potential, your event registration strategy should include elements of the following examples as well as your own …

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Announcing Call to Action Conference 2018: A Revolution for Today’s Marketing Evolution

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Webster’s Dictionary defines a ‘conference’ as, “An event at which industry professionals talk at other industry professionals who’ve stockpiled seven complimentary croissants in their bag to eat later. See also: Room temperature orange juice.” Whether it’s to learn some new tricks, make some new connections or drum up some new business, conferences are a necessary …

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Are People Watching Your Landing Page Videos? Here’s How to use Google Tag Manager to Check

Leave a Comment / Conversion Marketing, digital marketing, event, Landing Page Optimization, marketing, Online Marketing, product positioning, unbounce / By

In 2018, video marketing has become ubiquitous in news feeds and it’s one of the best tools for persuasion you have available to you. In fact, 72% of businesses say video has improved their conversion rates. Naturally, because your landing pages are designed to persuade and convert, it makes total sense you’d want to use …

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