Your event registration page plays a critical role in converting website visitors. In addition to increasing event ticket sales, your event registration sets expectations for your audience and defines your event brand as a whole. To maximize its potential, your…
Webster’s Dictionary defines a ‘conference’ as, “An event at which industry professionals talk at other industry professionals who’ve stockpiled seven complimentary croissants in their bag to eat later. See also: Room temperature orange juice.” Whether it’s to learn some new…
In 2018, video marketing has become ubiquitous in news feeds and it’s one of the best tools for persuasion you have available to you. In fact, 72% of businesses say video has improved their conversion rates. Naturally, because your landing…