Being one of the most used and searched on the web, we all know by now that video content is here to stay. Today I’ll tell you what it takes to produce great marketing videos (from a short commercial to…
June 20 is World Productivity Day. It may seem natural to celebrate with doing more than usual. In the hopes of becoming a more productive person, you try out different tips and hacks that require so much effort they leave…
Email marketing campaigns help build brand awareness, nurture leads, and drive conversions. However, great email marketing takes a lot of work, especially for small businesses. Enter email marketing automation. Nearly two-thirds of marketing automation efforts are handled by email, and…
Seasonal businesses are a tough beast to manage. If you’re running a seasonal business, you’re used to the ups and downs, and the challenges related to managing cash-flow, hiring seasonal labor, and prepping for the swing of things. As if…
Email segmentation is nothing new, but recent developments in event marketing have made it possible to target specific contacts in unusual ways. Email segmentation has become a widely-known strategy that continues to become more nuanced and effective with evolving technology.…
Email marketing remains one of most widely used strategies today, and for a good reason. On average, brands receive an ROI of 122% from email marketing. That’s 4x higher than other types of marketing strategies. But as with other marketing…
We recently introduced workflow templates within marketing automation to help you get started quickly and save you time. You can find nine categories of templates that include scenarios like automated welcome messages for lead qualifying and abandoned cart reminders for…
A social media presence is critical for brands’ success. Each day users scroll through 300 feet of content, according to SmartInsights. If your company’s name isn’t in those users’ feeds, you’re missing an opportunity. However, just posting on social media…
Your email campaigns are invitations to your audience to visit your home online and do something – buy, sign up, read. And if your website is your home online, it makes sense that your landing page is the front door.…
Once again we’ve partnered up with Smart Insights to conduct a global benchmarking research to help you improve your email marketing, marketing automation, and content marketing ROI. On May 30, we ran a webinar where we presented the key findings…
