Why You Need Pre-Cart Landing Pages for Ecommerce (with Examples)

Here are a couple of interesting—terrifying?—statistics for ecommerce marketers: The average click-through rate (CTR) for an ecommerce search ad on Google is just 2.69%. Facebook isn’t any better, with a 0.09% CTR across all industries. But wait—it gets worse. Only 2.81% of people who click your Google ad will take an action (like buying something) when they land on your website. That’s… not awesome. Just a handful of people who see your paid ad will click it, and only a tiny fraction of them will actually convert to a sale.…

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