Conversion Optimization digital marketing Email Marketing Landing Page Optimization marketing Online Marketing 

20 Ways to Create the Perfect Thank You Page (with Examples)

Success: the feeling you get when someone fills out your opt-in form, completes a purchase, signs up to your email, or whatever the desired end goal is on your website. You created the perfect landing page and got your visitor to sign up. Congrats! But what else did you do? Did you take full advantage of that conversion? Likely not. Typically, when a visitor completes an action on your site, they’re immediately sent to a thank you page. Most websites, however, have lackluster thank you pages that barely meet the…

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Conversion Optimization Landing Page Examples Landing Page Optimization 

Why You Need Pre-Cart Landing Pages for Ecommerce (with Examples)

Here are a couple of interesting—terrifying?—statistics for ecommerce marketers: The average click-through rate (CTR) for an ecommerce search ad on Google is just 2.69%. Facebook isn’t any better, with a 0.09% CTR across all industries. But wait—it gets worse. Only 2.81% of people who click your Google ad will take an action (like buying something) when they land on your website. That’s… not awesome. Just a handful of people who see your paid ad will click it, and only a tiny fraction of them will actually convert to a sale.…

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Conversion Optimization Email Marketing Landing Page Examples Landing Page Optimization Marketing AI 

Marketers Need an Easier Way to Optimize Landing Pages [Introducing Smart Traffic™]

Want to capture more conversions with your landing pages? (Silly question, right?) The received wisdom is that you should A/B test and optimize until you’re converting as many visitors as possible. For years, you’ve been told by industry leaders (and, yes, by Unbounce) that A/B testing is essential to your digital marketing practice. And why not? There’s plenty of evidence that shows A/B testing works by letting you squeeze more conversions from your existing assets. Brilliant. But if you’re on a small marketing team—heck, you just might be that proverbial…

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Conversion Optimization Landing Page Examples Landing Page Optimization 

10 Ecommerce Landing Page Examples That Maximize Sales

The best ecommerce landing pages don’t just convert better—they make you more money. (Cha-ching!) Take a look at some of the best-selling examples from other marketers in the biz, and see how you can get more shoppers to click on that “Buy Now” button. Why Not Just Use Product Pages for Your Ecommerce Campaigns and Promotions? Pairing ads with product pages can lead to some pretty underwhelming results. According to Monetate, visitors convert half as often when they’re on a product page compared to a custom landing page experience. That’s…

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Conversion Optimization Landing Page Examples Landing Page Optimization Lead Generation Product 

Not Using Landing Pages in Your Ecommerce Email Marketing? Here’s Why You Should

So, you’re not using your Landing Pages with your Email Marketing? We’ve all had it happen. You meticulously craft an ecommerce email campaign that’s gonna help you sell a ton of products. You build a beautiful HTML template, write engaging copy, and A/B test your subject line. You implement an obvious and compelling call to action. And after all that work, the landing page that your email directs folks to has a high bounce rate—or worse, a low conversion rate. What gives? It could be that your emails are writing…

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Conversion Optimization Landing Page Optimization marketing Online Marketing 

A Beginner’s Guide to Squeeze Pages

Are you unhappy with the number of leads your company website’s generating for you? If driving traffic isn’t the problem, then I’ve got bad news for you – it’s your website. *dun dun duuuun* Don’t worry, though. I’m not going to tell you to redesign it. Instead, I suggest that you create a squeeze page. And then drive traffic to it, skipping your company homepage. Feeling slightly hesitant? Good, we’ll answer all the questions that might be popping into your mind right now. In this beginner’s guide to squeeze pages,…

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Conversion Optimization digital marketing Email Marketing Landing Page Optimization marketing Online Marketing 

How to Design a High-Converting Ecommerce Landing Page

The goal of every ecommerce page is to sell. Nevertheless, sometimes you need a page that fits a particular stage of your sales funnel. That’s why landing pages are essential for every ecommerce marketing strategy. Landing pages seem to be very easy to design, and the market has plenty of intuitive tools that can help you prepare them. On the other hand, it takes some time and knowledge to create a high-converting ecommerce landing page. Read on to find out how to do that. Let’s define a landing page A…

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Urge Landing Page Visitors to Buy with a Countdown Timer

I’m excited to share the latest improvement to the GetResponse landing pages that will help you get more conversions by creating a sense of urgency. Sounds interesting? Then read on to learn more about the countdown timer and why you should start using it to let your prospects know how much time they have until your offer expires. Editor’s note: We’ve recently updated the countdown timer element. From now on, you have two options: a timer that counts down to a specific date and time (e.g. time left till Black…

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Conversion Optimization Landing Page Examples Landing Page Optimization Lead Generation Pay Per Click Product 

Your Shortcut to Lightning-Fast Speeds. AMP Landing Pages Come to Unbounce.

In 2019, more than half of all web pages will be loaded on smartphones. This means more prospects than ever before will connect to your business while on the go. But it also means more of ‘em will connect while hurrying between appointments—or while fighting for a seat on public transit, or while struggling with spotty Wi-Fi at the local Starbucks. So they’ll have much less patience for your slow-loading web pages, no matter what you’re offering. (In fact, Google tells us that 53% of your potential mobile conversions are…

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Landing Page Optimization PLATFORM 

Just Landed: Landing Pages on WordPress

We know seamless integration matters – and makes your marketing much easier. That’s why we’re always working hard on our WordPress plugin. And today, I’m excited to announce you can now use it to publish your landing pages within WordPress. That means no more coding each page. Just create one in the easy GetResponse landing page editor, then pick your page in WordPress, assign a directory name, and publish it. Better yet, you can use your own domain. So for example, your landing page can be found at http://yourdomain.com/your-landing-page. And…

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