20 Ways to Create the Perfect Thank You Page (with Examples)

Success: the feeling you get when someone fills out your opt-in form, completes a purchase, signs up to your email, or whatever the desired end goal is on your website. You created the perfect landing page and got your visitor to sign up. Congrats! But what else did you do? Did you take full advantage of that conversion? Likely not.

Typically, when a visitor completes an action on your site, they’re immediately sent to a thank you page. Most websites, however, have lackluster thank you pages that barely meet the expectation of the visitor.

They also miss the chance to further engage with visitors, move them along to another section of the website, make a sale, make it easy for them to follow the brand on social media, and so on.

All those missed opportunities that could have been taken advantage of with a good thank you page. A simple “thanks, and here’s your ‘whatever’” just doesn’t cut it. A visitor who has already completed an action on your website is much more likely to go a step further but if all you offer is thanks, you leave them hanging.

In this article, I’m going to show you what you need to create the perfect thank you page. From the simple “What is a thank you page?” to ideas on how to optimize your thank you page for engagement and conversions, I’ll cover it all.

Let’s do it.

Table Of Contents

What is a thank you page?

First up, what is a thank you page?

Simply put, a thank you page is a page that website visitors are sent to directly after they’ve completed a goal on your website.

how to create the perfect thank you page

That could be signing up for your newsletter, opting in to receive your free guide or ebook, completing a purchase, reserving a spot in your webinar, etc.

Whatever the end goal is, your visitor should be directed to a thank you page immediately after completing the required action (likely filling out a form).

Why do you need a thank you page?

So why do you need a thank you page?

The most basic function of a thank you page is to confirm the action the visitor just completed (i.e. “Thanks for signing up to our newsletter!” or “Your order is confirmed”).

But, in reality, it should do much more than that.

Have you ever filled out a form or completed a purchase then were directed to a page that was unclear, unorganized, or unprofessional?

Maybe a simple white page that just says, “Thank You” or “Order Confirmed”.

We all have.

What kind of feeling did that page inspire?

Did it draw a reaction? Did it leave you feeling reassured you made a good decision? Did it make any connection with you?

Likely not.

A page like that fails to connect with people and, ultimately, leaves your visitors left high and dry.

It leaves a huge opportunity on the table and all that effort and energy trying to get that person to convert is wasted.

Not only that, a poor thank you page can leave a bad feeling in your visitor’s stomach. A page like that fails to reassure the visitor that they made a good decision (typically referred to as “buyer’s remorse”).

They may even decide to forgo engaging with the thing they just signed up for (if it’s guide, maybe they end up deleting or never reading it, if it’s a product, maybe they decide to cancel the order).

It’s clear that the visitor is engaged with your offer and your company. They went so far as to complete whatever action you required of them. So why wouldn’t you put more effort into your thank you page?

A thank you page is an opportunity for so much more.

To propose that question again, why do you need a thank you page?

It’s not to just simply confirm a completed action, but also an opportunity to engage with your visitors more and ultimately, a chance to move your visitors along and deeper into your sales funnel.

But not only do you need a thank you page, you need a good one.

So, let’s cover what you need to start:

What your thank you page should include

First, your thank you page should include the obvious, “thank you” in one form or another (thanks, congratulations, order confirmed, etc.).

This confirms the visitor has completed the desired action.

Next, the page should include clear instructions on how to proceed. If they just signed up for a free ebook, let them know that it’s on its way to their inbox and they can expect it shortly. Or, include a clearly-stated, easily visible button that says “Download your guide”. Whatever it is, make sure the visitor knows exactly what to do.

Finally, it should include a strong call-to-action (CTA). Your CTA should be easily visible, well-defined, and move the visitor to the next step. This might be a further resource (like a blog post), checking out your product, or even just sending them back to the homepage.

To reiterate, your thank you page at the very least should include:

  1. Thank you (to confirm)
  2. Exact instructions on how to proceed
  3. A strong call-to-action

But, that’s just the start.

A good thank you page offers more. It offers a way to further connect and add more value. It can be an opportunity to drive traffic to other content, nurture leads, get someone to purchase something, acquire customers, and so on.

So let’s move onto some ideas for doing just that.

Thank you page ideas (to increase engagement & conversions):

Below, is a list of ideas to consider adding to your thank you page. At the very least, you should include the points I mentioned above (and will further detail below).

Beyond that, think about how these ideas will work for your company and how you can implement them into your own page. Don’t go overboard adding every last idea. Think about what you want the visitor to do next after visiting your thank you page and go from there.

1. Thank or confirm

I want to reiterate to actually include a thank you or confirmation message of some sort.

This should be as clear as possible. This lets the visitor know they’ve completed the required action and they can expect whatever it is they’ve signed up for.

2. Provide clear instructions

Going along with the first point, you need to make sure you actually provide the value you promised and the visitor knows how to get it.

If it’s a free guide or ebook, include a large button on the thank you page that says, “Download your free guide” so the visitor knows right away how to get it.

Or, if you’re sending it via email, tell them exactly that and when to expect it: “You will receive your free guide in your inbox shortly.” Also, think about including a contact email if they having any trouble downloading it or never receive it.

3. Restate value of original offer

Next, you want to restate the value of the original offer. If it’s an ebook, state what it is, what is included inside the book, and what the visitor will learn by reading it.

You want to make sure the visitor actually reads the ebook they just signed up for. You, or someone within your company, likely spent a lot of time creating it. Plus, it’s a chance to educate your audience and position yourself as an authority.

Also, if this free offer is part of your sales cycle, you will likely have an easier time reaching out to them if they actually engaged with your content and found it useful.

By restating the value, you can curb any hesitation or “buyer’s remorse” the visitor may have, and make sure they take advantage of the resource they signed up for.

4. Recommend additional articles or other resources

Your thank you page can be a great way to direct people to further content. They already found your offer enticing enough, they will likely be interested in others you have to offer.

You may consider adding some of your most popular posts to the page or you can get a bit more specific like adding content that relates to the offer they signed up for. For example, if they signed up for a landing page optimization guide, you can direct them to your post on landing page design tips.

Additionally, if the visitor just signed up for your product or service, you may include resources on how to get started, FAQs, or other help related pages.

Finally, you may even want to consider how your thank you pages fit into your overall content strategy. For instance, you may want to create content specifically for these visitors (optees) only. This might be an article (related, helpful tips), a further free offer (like a template), or an exclusive video course. By offering an exclusive piece of content to only those who signed up, you can create a stronger connection and give the visitor a feeling of being valued.

5. Add social sharing buttons

This is a place where a lot of pages fail, surprisingly, since it’s so simple to set up.

Adding social sharing buttons to your page makes it easy for visitors to share your offer. Even if you included social buttons on your landing page, it’s a good idea to include them on the thank you page as well.

The visitor may not think about sharing until after they sign up or they may want to complete the form to see the next step before sharing with a friend or colleague.

Ideally, you want to set the social sharing buttons to share the original landing page and not the thank you page.

6. Invite them to follow you on social media

This too is another simple one that I’m surprised more companies don’t implement. The visitor is already engaged with your content and your company. Thus, they are much more likely to follow you on social media.

By simply including a few links to your social media profiles (choose a select few, don’t list every single network out there), you give the visitor a chance to easily follow your brand and get updates on your new content.

7. Refer a friend bonus

This method was instrumental in helping Dropbox grow to the hugely popular cloud storage platform it is today. The idea, essentially, is to offer the visitor extra value for referring a friend and getting them to sign up too.

In Dropbox’s case, they offered (and still do) additional storage space for free if you referred a friend and that friend signed up for a Dropbox account.

This created a viral campaign that helped Dropbox explode in popularity.

However, it’s a strategy that you could implement into your thank you page. By simply offering added value (like a coupon code, free sample, extended free trial, extra credits, even additional free content) in turn for referring a friend, you encourage the visitor to share your offer, engage with your company more, and get some “free” promotion in the process.

The example below encourages visitors to refer friends and earn free products. They make it easy for them to share by including a copy & paste link as well as Facebook and Twitter sharing buttons.

thank you page epic guide

8. Include social proof

Remember when I said that a poor thank you page can sometimes leave you regretting your decision (resulting in “buyer’s remorse”)?

One of the best ways to curb that feeling, and let visitors know they’ve made a good decision, is with some social proof.

By adding positive testimonials (from real people, don’t make them up), the visitor can get real feedback and confirm they’ve made the best decision.

If your offer was a free ebook, then include some testimonials from people who read it and found it useful. This lets the visitor know it’s worth reading.

You may also include testimonials about your business (like how great your customer service is) or product as a whole. This can encourage visitors to move further along in your sales funnel and check out your product.

9. Add comments

It may not be the first thing that comes to mind, but adding comments to your thank you page can be another way to engage visitors.

Let’s say you’re offering a free ebook, by allowing comments on your thank you page, you can give readers the chance to comment what they thought of the book, share their own ideas, or ask questions.

Just be sure to provide some text encouraging visitors to comment and allow them to come back to the page so they can comment later.

The example below by Social Triggers uses this method. The page allows people to comment with their excitement and what they think of the book. It’s also a chance for further communication between them and Social Triggers.

thank you page epic guide comments

10. Ask to sign up to newsletter

If your opt-in process did not automatically add visitors to your email newsletter, then this would be a good time to do so.

They already find your content useful and are engaged with your company, by simply including a signup form for your email newsletter, you can get additional signups and grow your list.

11. Add to calendar option

If you’re offering a free webinar, or maybe even a free event, adding an “add to calendar” option on your thank you page is a must.

Often, people can sign up for a webinar and never actually attend. They get caught up and forget all about it.

However, adding an “add to calendar” option, for say Google calendar, can ensure the event is put on their schedule and they won’t miss it.

12. Sign up for a webinar

If you offered a free piece of content like a guide or ebook, you could also include a related webinar you have on your thank you page.

The visitor already found your content useful and enticing enough, they will be much more likely to sign up for your webinar add this point.

13. Create an account

If your visitors landed on a thank you page because of a purchase they just made, then this can be a good time to get them to sign up for an account for your site.

For instance, if you’re an e-commerce site, you may include a form for visitors to create an account immediately after purchase (if they did not create one during the buying process).

However, make sure to educate them on the value of doing so. You may include something on them having the ability to check the status of their order, see tracking info, or earn rewards. This will make it more likely they’ll sign up.

The example below does just that. After completing a purchase, the visitor is presented with an option to create an account. There’s even a strong indicator (in the form of an arrow and large, orange box) directing the visitor’s attention to the signup. They tell the visitor they can earn loyalty points and receive future discounts to encourage signups.

thank you page epic guide create an account

14. Include related products or up-sell

Again, if you’re an e-commerce site, you want to take advantage of that precious space on your thank you page, rather than simply confirming the order.

Now is a good time to showcase any related products or products that go hand in hand with the one the visitor just purchased. For instance, if someone just bought a grill, you may show a few grilling accessories like a grill spatula, tongs, an apron, charcoal, etc.

These are all things they may need and including them on the thank you page can lead to another sale.

Also, you can use this opportunity to upsell a product. This can be especially useful for a SaaS company. Say a customer just purchased your lowest plan, you may offer the chance to upgrade while including some information on the benefits of doing so. Maybe you offer a special offer or discount at this point to get them to upgrade.

Or you may offer an a-la-carte option to go on top of their subscription plan. For instance, if you have an email tool that allows users to find email addresses, and the lowest plan includes finding 50 emails a month, you can include an option to buy another 25, 50, or 100 emails.

15. Include a survey

You can also use your thank you page as a feedback and research tool.

By including a survey, you get can some much-needed insight into your customer’s problems and whether you’re helping to address them.

Visitors are already engaged at this point, so they’re much more likely to provide some feedback or fill out a survey.

The example below from Harry’s includes a simple one question survey at the bottom of the thank you page. However, visitors are more likely to answer the survey at this point and Harry’s gets some customer feedback that can help them decide what type of subscription plans to offer.

thank you page survey example

16. Offer a coupon code

Offering a coupon code on your thank you page can be a good way to push the visitor deeper into your sales cycle and get them to make a purchase.

Also, it may be an added value they weren’t expecting when they signed up for your offer. Thus, creating a feeling of excitement.

If visitors aren’t acting on the offer, you may include an expiration date or countdown timer to encourage them to act quicker.

17. Include video

Video can be a great way to further connect with your visitors. Video offers you a chance to represent your company or get across a point that you just can’t do with text.

For instance, if you want to give the visitor a deeper understanding of your brand culture, video is a great way to showcase the personality and characteristics of your team.

Or, you may use this as a chance to educate the visitor about your product.

Video also tends to convert better. In fact, including a video on a landing page can increase conversion up to 80% and 64% of visitors are more likely to buy a product online after watching a video (Source).

18. Include a low-price offer

Another idea is to include a low-price offer. Customers who purchased from you before are more likely to purchase from you again than a 1st-time buyer. Repeat customers also tend to spend more.

You can facilitate this process by offering a low-price item on your thank you page. It’s an easier decision for the visitor to make and they get a chance to see the value you provide, how you deliver the goods and possibly address any other concerns they might have with purchasing from you.

The example below from Digital Marketer lists a low-price offer on their thank you page. At just $7, you can get their course on social selling. It’s way to get their foot in the door with the visitor and showcase the value they provide. A method that can lead to a future purchase of their more expensive courses.

thank you page low price offer

19. Free consultation/demo

Another good idea for consultants, agencies, even SaaS companies, is to offer a free consultation or product demo.

By offering a free 30-minute consultation or demo, you get a chance to interact with the visitor more and move them along in your sales funnel.

The visitor is already engaged with your content and likely finds your company reputable. Now is the time to get them to sign up.

20. Automatically redirect

Instead of optimizing your thank you page, you may find it’s a better option to redirect the visitor to another page a few seconds after visiting the thank you page.

This would work for additional content that may lend itself to the offer the visitor signed up for.

Thank you page examples (to learn from and copy)

Finally, let’s take a look at some thank you page examples (so you can learn from them and “steal” their ideas). First, I’ll start off with the more mediocre or basic thank you pages. Then, I’ll progressively move on to the best ideas that have taken full advantage of their thank you pages.

Let’s take a look.

Example #1: Sage

thank you page sage

This first example by Sage is presented after signing up for a free guide. The page is simple but does meet the basic requirements of a thank you page.

It thanks the visitor and provides them with the downloadable resource they signed up for. However, the overall design is very bland, and while they do have a link that directs the visitor to further resources on the Sage website, the link could be more prominent.

Sage, could instead, create a large, brightly colored button that directs the visitor to the next step (in this case, more helpful content on their site).

Additionally, while the page does include some social sharing buttons in the page footer, these appear to be more of an afterthought and are so tiny, could easily go unnoticed. Making these buttons larger and more prominent in the page body text (perhaps under the thank you message) could entice visitors to share this page (and the guide they just downloaded).

Example #2: Zappos

thank you page example zappos

This thank you page is presented directly after signing up for the Zappos email newsletter. They touch the few basic requirements for a thank you page: thanking the visitor for signing up, restating the value the visitor is getting by signing up, and what to expect. They also provide details on how to contact the company if needed.

However, Zappos could still make better use of the page. They may consider adding extra value by offering a special coupon code just for email subscribers.

Also, while their main navigation is still present, there are no recommendations to direct the visitor further along. Zappos could instead include some graphics of different product categories for the visitor to navigate to. Or they might include a “check out our latest sales” link.

Finally, no social sharing or “follow us” buttons are present. The visitor already signed up because they’re interested in following Zappos. Therefore, they’re already engaged with the brand and would likely follow Zappos on Facebook or Twitter. However, they don’t offer an option to easily follow them, so they miss out.

Example #3: CopyBlogger

thank you page example copyblogger

Taking a look at this thank you page, presented by CopyBlogger after creating a new account, we can see they have a simple design yet manage to hit the few basic requirements. They thank the visitor for joining, include detail on what to expect from the membership, and include a clear call-to-action (in the form of a large, red button) to proceed through to the site.

However, CopyBlogger might take this opportunity to showcase a few of their featured posts rather than having the visitor click straight through. Also, it would be a good idea to include some “follow us” buttons for their social media accounts so visitors can quickly and easily follow the brand.

Example #4: Infamous Musician

thank you page example infamous musician

This thank you page is presented after signing up for a free PDF from Infamous Musician. The page thanks the visitor, lets them know how they can get their PDF (by email and downloading it) and restates the value.

Not only that, it also provides a few more blog posts to check out and a chance to comment at the bottom of the page (there is even a link in the PDF back to this page so people can return to comment after reading).

Still, the page is missing social sharing and “follow us” buttons missing the chance for free promotion and getting visitors to follow them on social media.

Example #5: Backlinko

thank you page example backlinko

The above page is presented directly after signing up to Backlinko’s email newsletter. The page is basically part of a two-page process. However, I included the above screenshot because I wanted to showcase the detailed instructions.

After signing up to the newsletter, the visitor is provided with very clear instructions (with accompanying screenshots) on what to do next. There is no confusion on what to do next. The visitor knows they need to confirm their email and this ensures they don’t forget.

Example #6: Consulting Success

thank you page example consulting success

This thank you page by the Consulting Success is presented to the visitor after subscribing to their email newsletter. Rather than simply saying thanks, the founder, Michael, greets subscribers with what to expect from signing up.

The video offers a more engaging medium than simple text. In addition, the page also provides a clear call-to-action with a large, blue button that states, “Learn how to attract more clients.”

It’s an enticing offer that directs visitors to the next step, keeps them on the site, and moves them further along in their sales funnel.

Example #7: Neil Patel

thank you page example neil patel

The above thank you page by Neil Patel is presented after signing up for one of his webinars. Rather than just thanking visitors for signing up, he also provides additional details on what to expect from the webinar and the value you will get by attending it (in text and video).

He also includes options like “add calendar reminder” and text message notifications to ensure visitors don’t miss the webinar.

Finally, he includes a survey at the bottom of the page to get feedback from visitors to answer their specific questions and provide the best possible experience.

Overall, the page offers good detail and further engages the visitor. However, Neil might also think about including some social proof (in the form of testimonials) possibly from past webinars. This would help reassure the visitors they made a good decision to sign up and encourage them to show up to the webinar.

Also, he might think about including social sharing buttons to encourage visitors to share the webinar with friends, colleagues, or members of their team.

Example #8: Freshbooks

thank you page example breaking the barrier

This thank you page by Freshbooks is presented after signing up for their free ebook, “Breaking the Time Barrier”. Rather than thanking the visitor, they congratulate them for signing up for the book.

Not only that, they provide social proof for reading the book. Positive testimonials from those who have read the ebook reassure the visitor that they’ve made a good decision and should proceed with reading the book.

People can sign up for these ebooks but never commit to reading it. The added testimonials give the sense that the visitor needs to read the book and that it’s worth dedicating their time to doing so. Ensuring the ebook (that someone likely spent a ton of time creating) actually gets read and gives the company a chance to connect with readers.

Example #9: Impact

thank you page example impact

This thank you page is shown to the visitor directly after signing up for a free ebook from Impact. While the overall design of the page could maybe use some work (it’s a bit bland and unappealing) the page does make an effort to move visitors further along.

In addition to providing clear instructions for accessing the ebook and a large, clearly-stated download button, the page provides additional resources the visitors may enjoy.

These resources are additional ebooks the visitor may be interested in reading. The page also has “follow us” buttons so visitors can easily follow the brand.

Example #10: Optimizely

thank you page example optimizely

This thank you page is presented after signing up for a free guide from Optimizely. Instead of simply saying thanks (which they do) they also take the opportunity to present a few additional resources to further engage with visitors.

They provide an additional set of tools to download for free, give the opportunity to register for a contest they are offering and encourage the visitor to explore their community.

Also, they provide clear instructions on how the visitor will receive their new guide (via email) but also give them the option to download it from the page in the form of a clearly-stated, large blue button.

Overall, the page does a good job in trying to further connect with visitors and direct them to additional pages on their website.

However, one more thing they could consider adding are “follow us” buttons. They have some in the page footer but making them a more prominent feature on the page would encourage visitors to follow their brand.

Example #11: Uscreen

thank you page example uscreen

The above thank you page by Uscreen is presented after signing up for a free PDF. The page has a similar layout to the Optimizely page above. It thanks the visitor but also uses the opportunity to offer them a free trial signup.

This is a good place to get the visitor to sign up. They are already engaged at this point and since the book is related to their service, the visitor is likely interested. By giving them an easy option to sign up and listing the benefits of their service, they can increase subscribers.

Example #12: Wordstream

thank you page example wordstream

Here is another great thank you page example. This one is presented directly after signing up for a free guide from WordStream.

The page hits all the basic requirements: it thanks the visitor and tells them how to download the guide by putting “click here” in giant lettering.

However, it also provides additional detail to further engage with visitors. First, they offer a video to learn more about their product and the benefits they provide.

They also include an additional form to receive a “Free Adwords Performance Report” that is clearly visible and drawn to by the large, bright, orange button to the right.

This allows WordStream to further engage with visitors who may be potential customers and put them into a lead nurturing process.

Finally, they have social media icons for visitors to easily click in order to follow them on Facebook and Twitter.

Example #13: Kissmetrics

thank you page example kissmetrics

One of the better examples in this guide, the above thank you page by Kissmetrics is presented after signing up for their email newsletter.

The page first confirms that the visitor is subscribed. Next, they use the page to talk more about their product, what it is, the features, and the value you will get by using it. They also include a clear call-to-action to start a free trial for the product.

Finally, social media icons are present on the page (albeit in the footer) to allow visitors to easily follow the brand.

Example #14: Fizzle

thank you page example fizzle

Finally, this last thank you page by Fizzle, is what I believe to be the best example on this list. The page meets basic requirements like thanking the visitor but offers a ton of a value beyond that.

First, they provide a few recommended articles (drawn from their most popular posts) for the visitor to continue onto. Next, they include a video that showcases their brand and who they are as a company.

Finally, there is a note from the CEO at the bottom with a special offer for blog subscribers.

Fizzle does a fantastic job of optimizing their thank you page to further engage with their audience. Their additional content offers extra value to subscribers and lets them get to know more about the company and what to expect.

Stop creating terrible thank you pages.

Now you know just about everything there is to know about thank you pages and what makes a good one.

So stop creating lackluster, boring thank you pages and create one that engages with visitors and moves them to further action.

You’ve got a list of ideas, and examples to copy, so go put them into action.

What has been your most successful thank you page tactic? Share your thoughts in the comments below.

Original Article

How to Design a High-Converting Ecommerce Landing Page

The goal of every ecommerce page is to sell. Nevertheless, sometimes you need a page that fits a particular stage of your sales funnel. That’s why landing pages are essential for every ecommerce marketing strategy.

Landing pages seem to be very easy to design, and the market has plenty of intuitive tools that can help you prepare them. On the other hand, it takes some time and knowledge to create a high-converting ecommerce landing page. Read on to find out how to do that.

Let’s define a landing page

A landing page is the first touchpoint for new visitors. It’s a place where marketers direct recipients in their social media, email marketing, Google Ads, and many other types of campaigns. Its goal differs depending on the campaign’s purpose. Also, it’s designed to achieve a certain action from the visitors.

Although some other types of pages can also become a landing page due to their use in a campaign, there are a few specific characteristics of a high-converting ecommerce landing page.

Simply put, landing page traffic is targeted, so it comes from a buyer’s history or other sources of data about customers. Moreover, a landing page needs to have one objective and a clear design. It doesn’t have to be meticulously optimized for search engines because its traffic is generated via different channels. A product page can be entered via search engine page results, third-parties or directly from a browser, it can also be more complex.

It encourages shoppers to buy a product and gives more information about it in a description. A product page can have a section with opinions and recommendations. So, it can educate about the product and the brand, while being designed for visitors interested in shopping.

A landing page has to be dedicated to a certain campaign. The point of creating a landing page specifically for the purpose of a given campaign is that most first time visitors are not ready for purchasing. Therefore it can increase the return on investment when it comes to ad campaigns.

Want to practice while you learn? Take GetResponse Autofunnel for a spin and start selling products through your sales pages in minutes.

The advantages of ecommerce landing pages:

  • personalization: you can adjust your copy, visuals, and call-to-actions for the chosen audience. This way your ads can be more effective and you can increase your page click-through rate.
  • opportunity for testing: running A/B tests makes sense when you change one element, so that you can easily compare the performance of two (or more) versions of a page. Thanks to controlled traffic generated via paid campaigns, you can analyse which version is more profitable for your company.
  • wide range of possibilities: you should also use landing pages when creating campaigns directed to existing customers. By using segmentation you can prepare many customised landing pages with special offers for returning shoppers.
  • ease of developing: the process of creating a landing page is much simpler and faster than for “full” websites. It’s also relatively cheap. You can also prepare one template and edit it depending on the details of a given campaign.
  • higher conversion: because of a clear objective tailored towards a given segment of customers or characteristics of potential shoppers, it can be more engaging and successful.

8 tips for creating a high-converting ecommerce landing page

Unfortunately, there is no single guide that would fit all online stores. But there are a few tips that every marketer should take into consideration when designing a strategy including the usage of a landing page.

Tip #1: Define your target group

By knowing who are you going to direct your campaign to, you will be able to design a personalised landing page suitable for segments of customers. You can not only personalize special offers and recommendations, but also text and visuals. Depending on demographics and interests you can adjust the communication.

The more you know about your recipients, the better. Use all available sources of knowledge (for example, Google Analytics, Customer Relationship Management systems, social media reports) to get more data and find out more about people you want to get into the next stage of your sales funnel.

For example, ETQ store prepared a specific landing page dedicated to the latest men’s collection.

ETQ landing page

Tip #2: Choose one objective

Depending on the purpose of a given campaign, an ecommerce landing page should have one goal and a form adjusted to it. There are several types of landing pages, so when focusing on the one you should keep it in mind while designing. You can use several elements that can help you achieve your goal.

For example, if you build a subscribers base for your newsletter, you can use a simple sign-up form on your squeeze page. Customize the call-to-action and labels to make it the most efficient for your audience.

signup form landing page for ecommerce

Another idea is to create an ecommerce landing page dedicated to each segment of your existing customers. You can personalize discounts, for example, depending on how many transactions a given shopper has already made.

Tip #3: Get straight to the point

Focus on the goal of a given landing page. Use only one call-to-action so that visitors can be sure what action you expect them to take.

CPJ uses minimalistic design and shows CTA button with simple encouragement “Order Now”.

cpj landing page design

Minimise distractions, like sliders, pop-ups, chatboxes, too many social media icons, and other links, to draw attention to the main point of the page. These additional elements can be helpful on the home page, but they are not supposed to appear on a landing page. Customers should be able to get all the essential information and perform the action effortlessly.

Tip #4: Use high-quality visuals

It’s an absolute must-have. To attract customers you need to show beautiful images or videos to make your landing page uncluttered and aesthetic. High-quality visuals are extremely important, especially when you present your products because they create the first impression of your website. They represent professionalism and engage potential shoppers. In the end, a picture is worth a thousand words. Let it speak to your advantage.

Abbott combined beautiful nature pictures with products’ packshots and suitable colors.

abbott landing page.

Tip #5: Build trust

As this might be the first touchpoint for potential customers with your brand, you should first and foremost build up trust. Add a logo of a well known and trusted company that supports your online payments. Consider implementing chosen testimonials and reviews on a product page to add some credibility to your online store.

On Beats headphones’ landing page you can not notice information about their award.

beats landing page.

Tip #6: Highlight benefits

If you offer any extras, you should inform people about them. To get more shoppers you can offer discounts for returning customers, free shipping or any other benefit. You have the opportunity to attract customers in a few seconds. This is the place to highlight all the advantages of your online store.

Amazon presented all the significant pros of its wedding registry service.

amazon wedding registry landing page example.

Tip #7: Pay attention to the user experience

A landing page, like every other website, has to be optimized for the best possible user experience. Besides intuitiveness mentioned before (clear CTA) and beautiful visuals, you should check the page’s loading time and make sure it’s created with responsive web design.

responsive web design.

Tip #8: Trigger shopping impulses

Create urgency to give visitors no time for hesitation. If you offer a special deal for returning customers or any other promotion, you should make it temporary and inform them about it on your landing page. A great way to do so is to place a countdown timer on it. Make your offer irresistible! No worries – online landing page editors (like GetResponse) provide such elements.

Tesco used a countdown which creates excitement. It was followed by two clear CTA buttons.

tesco countdown timer on landing page.

Think twice

Last but not least. Make sure your landing page links directly to a campaign. If there is no connection between an ad and the link shared with it, you might cause frustration for your customers. Do not deceive and manipulate your recipients with inadequate ad creations to get traffic on your landing page. Remember that your real goal is conversion.

Even if you have an excellent home page and detailed product pages, you still need an ecommerce landing page for your campaigns. To convert more efficiently and increase sales, you should remember about the sales funnel and build a relationship with your potential customers.

By reaching the right target group with accurate content you can increase ROI, CTR and in the end get more customers. Make the buyer’s journey as intuitive and personalised as possible.

Creating a landing page according to the aforementioned tips is not enough to fully succeed. You need to constantly test and optimize landing pages in order to improve the results of your campaigns. The more you find out about your target groups and their preferences, the better landing pages you can provide. Don’t wait any longer – start designing your ecommerce landing page today!

Sell your products with ecommerce landing pages

Paweł Ogonowski

Author: Paweł Ogonowski

Pawel is the co-founder of Growcode, the first conversion rate optimization System as a Service that guarantees revenue growth for B2C online stores. With 10+ years of ecommerce experience, Pawel has been helping companies (e.g., Limango, Virgin Mobile, Eniro, 4F, Showroom, Budapester) leverage data from their online channels to improve user experience that results in higher conversion rates, average order value and customer lifetime value.

How to Design a High-Converting Ecommerce Landing Page.

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Original Article

Urge Landing Page Visitors to Buy with a Countdown Timer

I’m excited to share the latest improvement to the GetResponse landing pages that will help you get more conversions by creating a sense of urgency. Add a countdown timer and let your prospects know how much time they have until your offer expires.

We know that the average attention span of a visitor is now down to 8 seconds. That’s why you should design each of your landing pages to capture as much attention as possible.

Today, online marketers use countless persuasive tactics based on human psychology to claim the attention of their visitors and convert them into customers.

Scarcity

I’m sure you’ve seen the phrase “limited availability” used by many businesses. That’s because when something’s running out people tend to think it’s more valuable. In other words, the value of a product can dramatically increase if the quantity’s limited.

Booking.com are masters of using scarcity to influence buying decisions. Just go ahead and search for a hotel room – and see the results for yourself.

Booking example

Loss aversion

People naturally tend to avoid losing things. Especially if those are the things they’re attached to or want to have. Marketers use this sometimes and present their offers not as something you could gain, but rather as something you could lose forever if you don’t act immediately.

Hypeddit example

Countdown

A clock is the symbol of the passing of time. Besides being used in its usual context (e.g. sports games), countdown timers can be super useful to create a sense of urgency, which in the end can bring more conversions and revenue. In fact, research shows that counters indicating urgency and scarcity can increase sales by up to 30%. That’s why all the major ecommerce businesses use them often to boost their revenue, especially during the sales season.

Countdown

Now it’s time for you to add this powerful tool to your arsenal and bring in more conversions for your business.

How to use countdown timers in landing pages

Just drag and drop the timer icon from the toolbar on the right to start.

pick the time

Select a date when your countdown timer will stop running. You can also optimize the time zone to based on your location.

Then – click “save”.

Make sure you choose the right spot for your countdown timer so people can see it right after they land on your page.

You can double click on the blocks within the countdown timer to change the color.

Change Color countdown

Click on the numbers to format the text or change the font.

increase size countdown

You can also customize the labels under the timer blocks. As an example, you can translate the labels to your own language.

How to use countdown timers for your business

One-time offers

Do you have a one-time offer that’s only available within a specific timeframe? Then countdown timers could be the perfect way to convince your visitors to buy.

You can use them to promote your ebook or an online course, a seasonal sale, or a discount on your B2B services.

Place them somewhere close to the headline. Have a look at the example below.

end of summer sale

Webinar invitation pages

Webinars can also benefit from this useful tool – as they’re all set to happen at a specified time. The example below shows how you can use countdown timers encourage visitors to sign up.

Personal brand

Event promotion

You can also add countdown timers to event registration pages. Event organizers often use countdown timers to promote early-bird tickets and other ticket price reductions.

Have a look at the example below to see how you can use countdown timers on your event promo page.

Event promo

Finally, if you haven’t used a countdown timer before and want to know how it would perform, you can run an A/B test and add a timer to your variation. I’m almost sure you won’t be surprised by the results you’ll get.

So, go ahead and use countdown timers to squeeze more conversions out of your landing pages.

Urge Landing Page Visitors to Buy with a Countdown Timer

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Original Article

How Leading Brands Design Effective Event Registration Landing Pages

Your event registration page plays a critical role in converting website visitors. In addition to increasing event ticket sales, your event registration sets expectations for your audience and defines your event brand as a whole.

To maximize its potential, your event registration strategy should include elements of the following examples as well as your own personal take on each approach. Increasing event contacts and session registrations is a high priority task for event marketers. This is why it’s so important to use your landing page to make a great first impression.

With tips from this guide, along with real-world examples, we’ll surface event registration landing page best practices and the steps that need to be taken to create high-conversion pages. Most importantly, you’ll be inspired to enhance your marketing and promotional strategy to maximize attendance.

What is an event registration landing page?

In its most basic iteration, an event registration landing page is a web page dedicated to converting website visitors to event attendees. It is often separate from the homepage of an event website, although a homepage can be constructed to drive conversions by embedding registration widgets. Alongside a registration form, an event registration landing page often contains information about an event and an overview of ticket types to educate potential attendees.

It’s good to remember that the number of people who register for your event might not align with the number of people who actually attend. Event registration, therefore, requires marketers to maximize the opportunities for conversions through a landing page that follows marketing best practices.

10 examples of effective event registration pages from leading brands:

1. Money 20/20 Asia

money 20 20 asia

Source: Money 20/20 Asia

Your audience has a lot of events they can choose from. So how do you show them yours is the best? Follow this example from Money 20/20 and add trust-building indicators like recognizable brands to let visitors know you’re at the top of your field.

Adding these references adds credibility to your event and helps it stand out from a sea of copycats. So go ahead and brag. Doing so will more than likely boost landing page conversions.

Key Takeaway: Choose your most important affiliation and prominently display it just below the form on your event registration page.

2. MagentoLive

magentolive

Source: MagentoLive Australia

In this example, MagentoLive focuses on an action-oriented landing page UX design. Their site flow streamlines the visitor’s experience by offering them a variety of actions. If the prospect is not ready to register at first glance, they have a few different actions they can take.

For instance, a visitor can share the event on social or apply for a merchant discount if they fit the qualifications. Social sharing is an important addition to this registration landing page because potential attendees might be interested in seeing who in their network has plans to go. Meanwhile, the opportunity to apply for a discount might encourage would-be attendees who face budget limitations.
Key Takeaway: Create multiple visitor experience tracks by optimizing your landing page flow to enable a variety of user actions.

3. Hashtag Sports

hashtag-sports

Source: Hashtag Sports

Spotlighting their Standard Pass is a great example of contact segmentation. Hashtag Sports gathered information from their event marketing software, carefully analyzed offers being made by their competition, and proved that they clearly understand their attendees and their ticketing preferences.

There are more options below the fold that are targeted toward groups and industry insiders, but it’s likely that future prospects won’t even need to scroll and find them. Instead, they’ll simply select this first option since it has been tailor-made for them.

Key Takeaway: Streamline your ticketing presentation by showing the most popular option first, keeping it free from the distractions created by other packages.

4. The ABM Innovation Summit

abm-event

Source: The ABM Innovation Summit

The ABM Innovation Summit has a smart tactic for email list building: offer a coupon. After clicking the orange buttons on either the center of the page or the top right corner, site visitors are prompted to enter their email to reserve their generous coupon.

By signing up, they agree to be added to their notifications which could include newsletters, event reminders, and affiliate codes to expand their reach further. The possibilities are endless with this high-value offer and can be applied to any advanced reservation option.

Key Takeaway: Build your email list through reservation pages that allow prospects to receive something valuable in exchange for future communication with your brand.

5. MozCon

moz

Source: MozCon

As a whole, this event registration landing page by Moz for their MozCon event is extremely informative and helpful for prospects. Their value proposition is immediately addressed with categories like speakers, content, and network displayed towards the top.

Those curious about MozCon can learn, in mere seconds, that attending this event will allow them to gain exclusive educational opportunities from thought leaders, gain actionable insight into their industry, and meet some interesting people while they’re at it.

Key Takeaway: Utilize the power of the psychology behind high converting landing pages by making it easy for viewers to see and understand the value of your event at first glance. Showcase these highlights at the top of your event page.

6. UXSG Conference

uxsg

Source: UXSG Conference

Limited time ticketing offers put the pressure on attendees who are already interested in going to your event to fully commit. Early bird, and super early bird ticketing (as you’ll see presented in this example from the UXSG Conference), help event planners gauge their ability to sell-out from the get-go. Their use of bullet point lists makes the offers easy to skim, which makes the decision-making process easy too.

Key Takeaway: Test out an early bird option, complete with a full description, on your landing page. Also, if you offer more than one early bird option be sure to keep track of each package with the help of an event registration software or another analytics tool.

7. Growth Acceleration Summit

zoom-info

Source: ZoomInfo

This event registration landing page showcases the power of simplicity. By displaying a registration form with a limited amount of questions, the process becomes faster and easier for visitors. User-friendly features like this one eliminate friction caused by lengthy questionnaires and unnecessary information that attendees might not be interested in sharing anyway. Optimize your landing page for lead generation with this simple tactic.

This page also helps generate contacts for a future event, even though the final event website may not be done.

Key Takeaway: Registration forms should be short and to the point. Review yours and pare it down to the bare essentials. If the website for a future event is not yet live, it may be worthwhile to gather contacts from an existing, highly trafficked registration page.

8. Connect Central

connect-central

Source: Connect Central

Connect Central does a great job of using one of the many critical elements of landing pages that convert; three-pronged pricing. Three-pronged pricing is the addition of two extra pricing options that make the bait offer more attractive. The first ticketing option displayed should be the most basic package. The second is the advanced package. It’s more expensive than the basic, but it adds a lot more value and is, ultimately, the one you’d most like visitors to choose.

Finally, your third tier pricing should be your most expensive and include all possible bells and whistles. This more expensive option should interest them enough to get a bite, but be priced so that they’ll lean towards the second package instead.

Key Takeaway: Create a three-tiered pricing option for ticketing that entices your future attendees to select the package you’d like them to choose.

9. The Future of Marketing by The Drum

the-drum

Source: The Drum

Sometimes it only takes one simple change to make a landing page convert. In this example, The Drum highlights the importance of finding your ideal CTA button placement. Try adding your registration CTA to the most visible spot on your webpage. Use the surrounding design to guide your user’s eyes to it. Although it doesn’t appear in this instance, it can also help to make your button color that stands out from the rest of your website.

Key Takeaway: Drive conversions and incentivize visitors to take immediate action by moving your CTA button to an obvious position on your display.

10. Coachella

coachella

Source: Coachella

This event registration landing page does a great job of combining dynamic design elements with informative copy. Through the use of simple and clear navigation, potential attendees can view the many policies and procedures necessary for participating in this multi-day concert and camping event.

Given its popularity, Coachella has to focus on simplifying what could otherwise be a very complicated experience given the sheer volume of attendance and the details involved in the experience. They are able to pull it off without sacrificing the brand in the process.

Key Takeaway: Convert visitors without sacrificing vibrancy by fully displaying registration steps with summaries, descriptions, and all essential information.

Final thoughts

Designing a web page that converts doesn’t have to be complicated. Just keep these main points in mind:

  • Simple is always better. Bulleted lists, summaries, and clearly marked steps make the user experience better and the registration process easier.
  • Look at it with fresh eyes. Consider key elements like visitor flow and CTA placement from your visitor’s perspective when making design choices.
  • Have a ticketing strategy. Whether you offer one ticketing option or three, super early bird or standard admission, make the choice obvious for attendees with smart pricing and clever displays.

Everyone knows that getting a high percentage of landing page conversions isn’t the easiest thing in the world. Luckily there are many ways to alter your event registration page and maximize its effectiveness. Tips from the above examples will likely serve you now and well into your event planning future.

Author: Brandon Rafalson, Content Marketing Manager at Bizzabo

How Leading Brands Design Effective Event Registration Landing Pages

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Original Article