4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)
It’s been a heck of a year, hasn’t it? And it’s not over yet. Even if you’re still knee-deep in holiday and end-of-year promotions, it...
Landing Page Optimization
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Evergreen SaaS Landing Pages You Should Have Running at All Times [Examples]
It’s a vicious cycle that many SaaS marketers fall into—you’re trying to hit your lead-gen targets, but your budget and resources are tight. So you...
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More For Your Clients, More For You: The Best Way to Give Your Agency an Edge This Year
The agency life ain’t easy. There’s constant competition to acquire new clients and new agencies are poppin’ up every day. You know your agency delivers...
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Sloppy PPC Landing Pages Hurt Your Ad Spend. Here’s How To Fix ‘Em.
Median conversion rates hover between 3-6%, according to the Conversion Benchmark Report. But the best? Anywhere between 12-27%. That’s two to five times the median....
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Increase Your Landing Page Speed (By Stealing Our Homework)
If you’ve read Unbounce’s 2019 Page Speed Report (and you really should), then you already know why speed is so important this year. Slow-loading landing...
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Could the Breadcrumb Technique Help Boost Your Landing Page Conversions?
We’ve all heard the term “less is more”. And we’ve been told this applies for landing pages too. I.e. your forms should be short and...
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See The Landing Pages These Shopify Merchants Used to Scale Ad Revenue 33X
Year round Liz and Bill Farrell, a husband and wife team, work the dirt at Fat Stone Farm in Lyme, Connecticut with their two kids....
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Are AMP Landing Pages All They’re Cracked up to Be? A Look Into Page Speed
For a while now you may have heard the buzz surrounding Google’s Accelerated Mobile Pages (AMP), and—if you haven’t already done some research—you might be...
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Are People Watching Your Landing Page Videos? Here’s How to use Google Tag Manager to Check
In 2018, video marketing has become ubiquitous in news feeds and it’s one of the best tools for persuasion you have available to you. In...
