Conversion Optimization digital marketing Email Marketing Landing Page Optimization marketing Online Marketing Small Business 

15 Email Marketing Metrics & KPIs For Measuring Campaign Success

Editor’s note: This article was first published in December 2018. It has been updated in March 2020 for accuracy and completeness. “If you can’t measure it, you can’t improve it.” – Peter Drucker. It’s the same for your email marketing campaigns. But what many marketers don’t realize is email marketing metrics go beyond open rates, click-through rates (CTRs), and unsubscribe rates. In fact, these won’t help you answer the key question – is your email marketing campaign effective? So in this guide, we’re going to look at everything you need…

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Conversion Optimization Email Marketing Landing Page Optimization Lead Generation Marketing Agencies 

4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)

It’s been a heck of a year, hasn’t it? And it’s not over yet. Even if you’re still knee-deep in holiday and end-of-year promotions, it makes sense to take time to pause. Now’s the time to reflect on the challenges, opportunities, and accomplishments of 2019—before the crazy starts up again. With that in mind, we’re revisiting the big lessons drawn from our most popular pieces on digital marketing and landing pages. For each, we’ll talk about how you can best apply these lessons in 2020 and beyond. Lesson 1: Slow…

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Conversion Optimization Landing Page Examples Landing Page Optimization Lead Generation Product 

Not Using Landing Pages in Your Ecommerce Email Marketing? Here’s Why You Should

So, you’re not using your Landing Pages with your Email Marketing? We’ve all had it happen. You meticulously craft an ecommerce email campaign that’s gonna help you sell a ton of products. You build a beautiful HTML template, write engaging copy, and A/B test your subject line. You implement an obvious and compelling call to action. And after all that work, the landing page that your email directs folks to has a high bounce rate—or worse, a low conversion rate. What gives? It could be that your emails are writing…

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Conversion Optimization digital marketing Email Marketing marketing Online Marketing 

8 Ways to Get More Email Opt-ins from Your Blog

Problem: You want more Email Op-tins from your Email Lists For many people, their email inbox is the wild west. Thousands of emails from hundreds of brands compete for their eyes. In 2017, the average number of emails sent and received was a breathtaking 269 billion. In 2018, that number hit 281 billion. By the year 2022, it’s expected that more than 333 billion emails will be sent and received every day. The result? Consumers are overwhelmed and overloaded by emails. Here’s the kicker: despite the rise in the number…

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Conversion Optimization digital marketing Email Marketing marketing Online Marketing Small Business 

30+ Automated Emails You Should Be Sending Today

Automated emails have become an essential part of any effective marketing campaign. Thanks to them, you can reach your audience exactly when they need it, and when they are most likely to convert. The good news is that you don’t need a big marketing budget or an overly complex marketing automation software to take advantage of automated emails. If you’re thinking about adding email automation to your digital toolset, then this article will come in handy. Here’s what you’ll learn: What are automated emails How to send automated emails Setting…

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Conversion Optimization digital marketing Email Marketing Landing Page Optimization marketing Online Marketing Small Business 

What is an Email Blast and How to Send it Right

Love ‘em or hate ‘em, email blasts are still a thing. Whether you’re launching a new product, announcing a massive sales campaign, or promoting your new book – you’re most likely going to start with an email blast. Better yet, you’d start with an email campaign. Is there a difference? – you may ask. We’ll talk about this in a moment. You’ll also learn about the best practices you should follow when sending your email blasts and examples for you to get inspired by. If you’d rather learn the basics…

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digital marketing Email Marketing marketing Online Marketing Small Business 

Emails Going to Spam? 12 Reasons Why and What You Can Do About It

Worried about your emails going to the spam folder? We’ve got you covered. In this article, we’re sharing 12 reasons why your emails go to spam instead of the inbox and what you can do to prevent them from doing so in the future. As you’re about to see, you’ll be able to fix most of these issues all by yourself as they’re directly related either to what’s inside of your email messages or how you build and manage your email lists. Only a few will require some additional help…

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Email Marketing marketing Online Marketing Small Business 

The Business Jargon & Buzzwords You Love to Hate

If you work in a business setting, you’ve probably heard, or even used, at least one of the many cliche business terms that float around most offices. From bosses strategizing on how to get the “biggest bang for their buck” to a coworker sending you a slightly passive-aggressive email that starts with “Just a friendly reminder…”, it’s everywhere and it can be equal parts annoying and exhausting. Business jargon has become so overused that it often lessens the impact of what’s being said and undermines the credibility of whoever is…

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Conversion Optimization digital marketing Email Marketing Landing Page Optimization marketing Online Marketing Small Business 

How to Marry SEO with Email Marketing and Catapult Your Rankings

Email marketing has long been an intimate medium of communication with customers. As the GetResponse email benchmarks report shows, welcome emails can get as high as 84.22% open rates. On the other hand, SEO remains one of the most reliable sources of driving website traffic and brand awarenesses. Among the major marketing channels, SEO and content marketing have the lowest cost per lead (CPL). But, what if you can marry the two? As you’ll see later in the article, the clicks from email subscribers trigger a positive cycle of engagement…

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The New Email Creator is Here

We’re. So. Excited. The new email creator [beta] is ready for your test drive. For the last few years, you’ve been voicing your opinions and experiences about our newsletter creator. And we’ve listened. Our newsletter creator has gone through a massive transformation to help you send beautiful, engaging emails – faster and easier than ever. What’s new? Basically… everything! The best thing is, if you’re a paying customer of GetResponse – you can join the waitlist for beta tests today. We’ll start enabling the new creator for our beta testers…

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