Conversion Optimization – Business Marketing 24/7

Effective ecommerce landing pages aren’t just about big logos and shiny product photos—they’re about giving shoppers the information, direction, and experience they need to smash that “Buy Now” button. Take a look at these hand-picked ecommerce landing page examples to make 2020 your best-selling year yet. Why Not Just Use Product Pages for Your Ecommerce Campaigns and Promotions? Pairing ads with product pages can lead to some pretty underwhelming results. According to Monetate, visitors convert half as often when they’re on a product page compared to a custom landing page…

Conversion Optimization Email Marketing Landing Page Optimization Lead Generation Marketing AI

5 Thank You Pages That Take Post-Conversion to the Next Level

February 19, 2020February 19, 2020 Sarah JeanConversion Optimization, landing page message, Thank You Pages0 comment

If you’re like me, you say “please” and “thank you” automatically. You’ve been saying these magic words since you were a kid. Because you were strongly motivated. Forget your manners, and you’d be humiliated in front of your family or strangers. Refuse altogether, and you’d be denied the obscure object of desire. “What do we say?” “Pweese.” Boom—the chunky monkey is yours! For today’s marketers, the problem with habitual politeness is that the delivery of a thank you message should never be a reflex. If a “thank you” rings hollow,…

Conversion Optimization Landing Page Examples Landing Page Optimization

Why You Need Pre-Cart Landing Pages for Ecommerce (with Examples)

February 14, 2020February 15, 2020 Sarah JeanConversion Optimization, Landing Pages, pre-cart landing0 comment

Here are a couple of interesting—terrifying?—statistics for ecommerce marketers: The average click-through rate (CTR) for an ecommerce search ad on Google is just 2.69%. Facebook isn’t any better, with a 0.09% CTR across all industries. But wait—it gets worse. Only 2.81% of people who click your Google ad will take an action (like buying something) when they land on your website. That’s… not awesome. Just a handful of people who see your paid ad will click it, and only a tiny fraction of them will actually convert to a sale.…

Conversion Optimization Landing Page Examples Landing Page Optimization

10 Ecommerce Landing Page Examples That Maximize Sales

February 9, 2020February 12, 2020 Sarah Jeanbest ecommerce campaigns, Conversion Optimization, ecommerce land page examples, Landing Pages

The best ecommerce landing pages don’t just convert better—they make you more money. (Cha-ching!) Take a look at some of the best-selling examples from other marketers in the biz, and see how you can get more shoppers to click on that “Buy Now” button. Why Not Just Use Product Pages for Your Ecommerce Campaigns and Promotions? Pairing ads with product pages can lead to some pretty underwhelming results. According to Monetate, visitors convert half as often when they’re on a product page compared to a custom landing page experience. That’s…

Conversion Optimization Lead Generation

3 B2B Conversion Optimization Practices You’ve (Probably) Overlooked

May 9, 2019June 3, 2019 Sarah JeanConversion Optimization0 comment

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. There could be many reasons for this lack of satisfaction. But from what I’ve seen with my past CRO projects, one major cause is marketers frequently missing out on some optimization opportunities that would improve their B2B conversion rates. I don’t blame them, of course. There’s a lot that goes into B2B conversion optimization, and it’s easy to miss a few…

Conversion Optimization Funnels Lead Generation

The Sneaky Tactic Ecommerce Brands Use to Attract More Customers

April 4, 2019April 24, 2019 Sarah JeanConversion Optimization, digital marketing campaigns, Funnels, Lead Generation0 comment

Have you ever seen that video of the kid trying to collect water in a wire bucket? It’s pretty hilarious: Problem is, it’s also painfully reminiscent of a lot of marketers’ strategy. Sure, they’re working hard and hustling. But the processes, funnels, and journeys they use create more leaks than that kid’s bucket. And when each leak is losing you thousands in potential revenue, it’s something that needs your attention. Check most funnel visualizations and you’ll see something similar to the example below: a massive loss of customers at every…

Tag: Conversion Optimization

27 Ecommerce Landing Page Examples to Maximize Sales in 2020

5 Thank You Pages That Take Post-Conversion to the Next Level

Why You Need Pre-Cart Landing Pages for Ecommerce (with Examples)

10 Ecommerce Landing Page Examples That Maximize Sales

3 B2B Conversion Optimization Practices You’ve (Probably) Overlooked

The Sneaky Tactic Ecommerce Brands Use to Attract More Customers