Marketers Need an Easier Way to Optimize Landing Pages [Introducing Smart Traffic™]

Want to capture more conversions with your landing pages? (Silly question, right?) The received wisdom is that you should A/B test and optimize until you’re converting as many visitors as possible. For years, you’ve been told by industry leaders (and, yes, by Unbounce) that A/B testing is essential to your digital marketing practice. And why not? There’s plenty of evidence that shows A/B testing works by letting you squeeze more conversions from your existing assets. Brilliant. But if you’re on a small marketing team—heck, you just might be that proverbial…

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