Email Marketing marketing Online Marketing Small Business Webinars 

How Do Webinars Work? A Beginner’s Guide to Webinar Marketing

Even though webinars have been here for a long time, with the continuous rise of video content’s popularity in marketing, web presentations are the way to go. If you’re new to webinar marketing, read along and find out what webinars are, their main benefits, and how to create them. What is a webinar? Webinars (web seminars) are video presentations, workshops, or lectures hosted online. They are usually business-related and allow you to share your knowledge with virtually anyone in the world. Web presentations are a highly interactive form of marketing…

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Email Marketing Landing Page Optimization Online Marketing Webinars 

How to Design a Perfect Webinar Invitation Email

So you’re trying to help your colleagues hit their sales objectives, and you’ve come up with an awesome strategy… You’ll host a webinar, and invite everyone who could potentially be interested in your company’s products or services. Once the webinar’s over, your colleagues can then reach out to attendees and upsell them. Now, the goal here is to design a highly compelling webinar invitation email – one that’ll intrigue your prospects, and get them to RSVP immediately. In this article, we break down the different components that go into a…

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Email Marketing marketing Online Marketing Webinars 

How to Design a Perfect Webinar Invitation Email

So you’re trying to help your colleagues hit their sales objectives, and you’ve come up with an awesome strategy… You’ll host a webinar, and invite everyone who could potentially be interested in your company’s products or services. Once the webinar’s over, your colleagues can then reach out to attendees and upsell them. Now, the goal here is to design a highly compelling webinar invitation email – one that’ll intrigue your prospects, and get them to RSVP immediately. In this article, we break down the different components that go into a…

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AUTOMATION marketing PLATFORM Webinars 

30+ Automated Emails You Should Be Sending Today

Automated emails have become an essential part of any effective marketing campaign. Thanks to them, you can reach your audience exactly when they need it and when they are most likely to convert. If you’re considering making them a part of your own marketing campaigns, then you’ll want to consider bookmarking this post, and keep coming back for more ideas. [Editor’s note: This article was last updated in September, 2018] What are automated emails? Just like your out-of-office replies, email marketing campaigns don’t have to be sent manually. Using autoresponders…

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The Seven Deadly Sins of Landing Page Design [Webinar Recording]

A week before Halloween, we hosted a webinar with renowned conversion rate optimization (CRO) and digital marketing expert Tim Ash, who revealed the seven deadly sins of landing page design. Here’s a quick recap, with a few tips and a link to watch the webinar replay. I bet you remember feeling accomplished after creating a landing page. You made a masterpiece, with all your products presented in your favorite fonts and colors. Right? I hate to break to you, but there’s a fair chance your customers see your landing page…

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Email Marketing for Beginners

With Email Marketing, you can do wonders. But, if you’re fairly new to this scene, it’s crucial to grasp the basics, like why is email marketing important, what are the benefits, and how to start. Take your first steps with the help of our beginner’s guide! What is email marketing? What are the key benefits of email marketing? What’s the average email marketing ROI? Why is email marketing important for my business? What are the key email marketing success factors? What is an email marketing campaign? What is email marketing?…

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Black Friday Email Campaign Tips for Ecommerce

Brace yourselves, the biggest shopping craze of the year is coming. And as much as we love all Fridays, this one is special. Black Friday, which falls on November 23 this year, can undoubtedly bring you the biggest revenue you’ve had in the entirety of 2018. And if you’re not overloaded with your November holidays marketing projects (e.g., Movember, Thanksgiving, Cyber Monday), I highly recommend you check your inventory, back up your servers, and create a great email campaign for Black Friday. via GIPHY That’s why I’m going to give…

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5 Ways to Get More Leads from Your Cold Emails

According to research, an average person receives 145 emails every day and deletes almost 85% of them even without checking. The statistics might appear scary, but you should see the bright side too. With some good practices, you can land on the list of that 15% of emails which are opened, read and followed. I’ll tell you how to do so, but before we proceed, check out these stats on cold call attempts: 1% of cold calls are converted into prospective clients – Keller Research Center. According to the report…

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5 Reasons Why Your Website Traffic is Down

Your website traffic is down, and you’re wondering why. It’s quite a puzzle, isn’t it? You’ve thought of all possible reasons, and none of them seem to explain it. You may be able to spot one thing here and another there, but can’t pinpoint the key reasons for such a decline. No worries. Here’s a list of top 5 reasons why your website traffic isn’t what it used to be: 1. Not investing in SEO With better ranking, the chances of getting steady website traffic significantly improve. Remember, don’t optimize…

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Just Landed: Landing Pages on WordPress

We know seamless integration matters – and makes your marketing much easier. That’s why we’re always working hard on our WordPress plugin. And today, I’m excited to announce you can now use it to publish your landing pages within WordPress. That means no more coding each page. Just create one in the easy GetResponse landing page editor, then pick your page in WordPress, assign a directory name, and publish it. Better yet, you can use your own domain. So for example, your landing page can be found at http://yourdomain.com/your-landing-page. And…

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