PRODUCTIVITY

How Email Marketing Automation Can Help Small Businesses

Email marketing campaigns help build brand awareness, nurture leads, and drive conversions. However, great email marketing takes a lot of work, especially for small businesses. Enter email marketing automation. Nearly two-thirds of marketing automation efforts are handled by email, and it’s easy to see why. Email automation allows you to send relevant and timely emails, …

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7 Times Brands Used Social Media to Make Customers Happy

A social media presence is critical for brands’ success. Each day users scroll through 300 feet of content, according to SmartInsights. If your company’s name isn’t in those users’ feeds, you’re missing an opportunity. However, just posting on social media isn’t enough. You have to actually engage with your customers by listening to what they …

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Expert-Approved Templates Now Available in Marketing Automation

We recently introduced workflow templates within marketing automation to help you get started quickly and save you time. You can find nine categories of templates that include scenarios like automated welcome messages for lead qualifying and abandoned cart reminders for sales promotions. If you’ve followed us for a while, you might have noticed that we …

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How to Create a Time-Saving Email Marketing Schedule That Works

Email marketing remains one of most widely used strategies today, and for a good reason. On average, brands receive an ROI of 122% from email marketing. That’s 4x higher than other types of marketing strategies. But as with other marketing strategies, managing an email marketing campaign can quickly turn into a time sucker if you’re …

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Email Segmentation For Event Marketing Campaigns

Email segmentation is nothing new, but recent developments in event marketing have made it possible to target specific contacts in unusual ways. Email segmentation has become a widely-known strategy that continues to become more nuanced and effective with evolving technology. Getting started with email segmentation should no longer be foreign territory for any modern-day marketer. …

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How to Succeed at Email Marketing in Seasonal Businesses

Seasonal businesses are a tough beast to manage. If you’re running a seasonal business, you’re used to the ups and downs, and the challenges related to managing cash-flow, hiring seasonal labor, and prepping for the swing of things. As if those things weren’t enough, seasonality throws a wrench into the works when it comes to …

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How to Produce An Effective Whiteboard Animation Video

There’s something hypnotic about whiteboard videos. There’s a certain kind of magic involved in watching a story be created in front of your eyes. Whiteboard animation plays with this sensation by having characters and situations being drawn in the moment – this makes for an engaging video style, and if you’ve seen one before, you …

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GDPR Emails – 6 Lessons from a Copywriter’s Inbox

I’m sure you’ve been swamped with GDPR emails these past few weeks – until the point you’ve had enough. I have, too. But for me, it’s been kind of a good thing – because I love studying emails, especially the copy. And today, I wanted to share with you some examples of how businesses talked …

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Email Marketing Excellence 2018: Top Tips and Insights [Webinar Recording]

Once again we’ve partnered up with Smart Insights to conduct a global benchmarking research to help you improve your email marketing, marketing automation, and content marketing ROI. On May 30, we ran a webinar where we presented the key findings and top tips to improve your marketing performance. Here’s a sneak peek. Is this report …

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