PRODUCTIVITY

How to Ask Your Customers Questions and Get Feedback

Want to know how your customers and leads feel about your website, product, or overall company’s vision? In this article, I’d like to share three different ways you can get them to provide this valuable feedback. Why collect customer feedback? Let’s begin by naming the benefits of gathering customers’ feedback real quick. There are many …

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Improving Email Marketing Performance Through Organizational Design

Email marketing is present in almost every customer-facing organization. It’s handled by a team of experts, outsourced to a marketing agency or controlled by a single guru, depending on the company’s size and complexity. Though it’s not obvious, the organizational structure the company adopted affects its performance. What’s the minimum time between deciding to create …

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6 Things a Quality Email Marketing Campaign Can Do for You

Just like old-fashioned letters, emails are a channel for conversational, interactive, and personalized communications. Businesses have been using it as a customer relationship building tool for years, with a successful email marketing campaign yielding an ROI of up to $38 for every $1 spent. In fact, a whopping 66% of customers make a purchase as …

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Read a Book Day: Our Team’s Recommendations

Today’s fun vacation influences us all to loosen up, cosy up with a cup of tea, and also grab a publication. It doesn’t matter if it’s an overview, a narrative, the latest service holy bible that creates all the difficulty this year, or maybe a publication that your favorite movie is based on. Reviewing additionally …

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How to Create a Perfect Testimonial Video

Nothing can be more compelling than a testimonial video. I know, you already have some text testimonials on your website, but here’s some bad news: that’s not enough. Reading some cold and distant text is definitely not as attractive as watching and listening to your happy clients endorsing your brand. Audiovisual images bring much more …

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Social Shares Down, Click-Baits Down, Listicles Down: The Future of Content Marketing

Has Content Marketing Peaked? The masters and  experts of material marketing always recognized that this bubble will rupture faster or later on as well as that it’s just a matter of time. The year that saw a decline in social recommendation web traffic for the very first time in the background of mankind. Traffic from …

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Why Entrepreneurs Fail at Personal Branding

Branding is not something that only benefits corporations; on the contrary, it’s something that any business must have in order to be successful. That includes entrepreneurs, but their branding must be of a more personal variety. When done well, personal branding will elevate your success exponentially. There’s one reason in particular why this is true: …

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Biggest Mistakes I Made with Content Marketing

Content marketing is one of the staples of every good marketer’s tool stack in 2018. With content generating three times as many leads as outbound marketing at 62% smaller costs, there’s no wonder. However, with the abundance of content marketing material out there, not all of it is equally successful. With 3 years of writing …

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