How to Ask Your Customers Questions and Get Feedback
Want to know how your customers and leads feel about your website, product, or overall company’s vision? In this article, I’d like to share three...
PRODUCTIVITY
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Improving Email Marketing Performance Through Organizational Design
Email marketing is present in almost every customer-facing organization. It’s handled by a team of experts, outsourced to a marketing agency or controlled by a...
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6 Things a Quality Email Marketing Campaign Can Do for You
Just like old-fashioned letters, emails are a channel for conversational, interactive, and personalized communications. Businesses have been using it as a customer relationship building tool...
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Social Shares Down, Click-Baits Down, Listicles Down: The Future of Content Marketing
Has Content Marketing Peaked? The masters and experts of material marketing always recognized that this bubble will rupture faster or later on as well as...
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Why Entrepreneurs Fail at Personal Branding
Branding is not something that only benefits corporations; on the contrary, it’s something that any business must have in order to be successful. That includes...
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Biggest Mistakes I Made with Content Marketing
Content marketing is one of the staples of every good marketer’s tool stack in 2018. With content generating three times as many leads as outbound...
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5 Little-Known Tweaks Guaranteed to Boost Your Ecommerce ROI
As an ecommerce business, it’s important to be able to maximize the ROI from your marketing efforts. And the best way to maximize this ROI...
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Small Business Marketing for Less
Small business owners often avoid creating a marketing plan, afraid of the cost. It can be harmful, however, as marketing is an important part of...
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How to Get More Done with Less Effort #WorldProductivityDay
June 20 is World Productivity Day. It may seem natural to celebrate with doing more than usual. In the hopes of becoming a more productive...
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How to Create a Time-Saving Email Marketing Schedule That Works
Email marketing remains one of most widely used strategies today, and for a good reason. On average, brands receive an ROI of 122% from email...