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How Ecommerce Company Packlane Delivers On-Brand, Targeted Campaigns with Custom Landing Pages

April 3, 2020April 15, 2020 Sarah JeanCampaigns with Custom Landing Pages, Custom Landing Pages, Landing Page Examples, Landing Page Optimization0 comment

Step inside the marketer’s brain and you’re likely to find some healthy skepticism. Does this $50 Airbnb come with a three-digit cleaning charge? Will “free shipping” require my firstborn to clear customs? Why does this anonymous benefactor need a credit card number to give me my millions? (And how did he get my email?) Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough? Not so—at least when it comes to landing pages. Just look to the customization masters at ecomm packaging company Packlane. They…

Campaign Strategy Conversion Optimization Landing Page Examples Landing Page Optimization Marketing Agencies Product

27 Ecommerce Landing Page Examples to Maximize Sales in 2020

March 17, 2020March 27, 2020 Sarah JeanConversion Optimization, ecommerce landing pages, product pages0 comment

Effective ecommerce landing pages aren’t just about big logos and shiny product photos—they’re about giving shoppers the information, direction, and experience they need to smash that “Buy Now” button. Take a look at these hand-picked ecommerce landing page examples to make 2020 your best-selling year yet. Why Not Just Use Product Pages for Your Ecommerce Campaigns and Promotions? Pairing ads with product pages can lead to some pretty underwhelming results. According to Monetate, visitors convert half as often when they’re on a product page compared to a custom landing page…

Conversion Optimization Landing Page Examples Landing Page Optimization Lead Generation Product

Not Using Landing Pages in Your Ecommerce Email Marketing? Here’s Why You Should

January 13, 2020January 21, 2020 Sarah Jeanconversion rate, CTA, email marketing, Landing Pages0 comment

So, you’re not using your Landing Pages with your Email Marketing? We’ve all had it happen. You meticulously craft an ecommerce email campaign that’s gonna help you sell a ton of products. You build a beautiful HTML template, write engaging copy, and A/B test your subject line. You implement an obvious and compelling call to action. And after all that work, the landing page that your email directs folks to has a high bounce rate—or worse, a low conversion rate. What gives? It could be that your emails are writing…

Conversion Optimization Landing Page Examples Landing Page Optimization Lead Generation Pay Per Click Product

Your Shortcut to Lightning-Fast Speeds. AMP Landing Pages Come to Unbounce.

May 2, 2019May 5, 2019 Sarah JeanAccelerated Mobile Pages, AMP Landing Pages, AMP Landing Pages Come to Unbounce., Landing Pages, Product0 comment

In 2019, more than half of all web pages will be loaded on smartphones. This means more prospects than ever before will connect to your business while on the go. But it also means more of ‘em will connect while hurrying between appointments—or while fighting for a seat on public transit, or while struggling with spotty Wi-Fi at the local Starbucks. So they’ll have much less patience for your slow-loading web pages, no matter what you’re offering. (In fact, Google tells us that 53% of your potential mobile conversions are…