Making Market Forces Work for You: A Q&A With Product Positioning Pro April Dunford

There are only a few instances when I wish I could travel back in time. One is when I’m reading the kid’s menu. One is when I stumble upon Bill and Ted’s Excellent Adventure on TBS. And one is after I’ve launched a new product or campaign. You and I may share that last one. Though we typically know the T’s are crossed and I’s are dotted, it’s the pesky unknowns us marketers wrestle with before a new product launch that keep us up at night. Things like: Is the…

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Could the Breadcrumb Technique Help Boost Your Landing Page Conversions?

We’ve all heard the term “less is more”. And we’ve been told this applies for landing pages too. I.e. your forms should be short and only ask for only the bare minimum of required information if you want to convert. However, when used across the board, this advice can backfire. As an example, one of the main questions someone typically has when faced with a landing page is is how much your offer will cost. But if the offer on your landing page is for a free quote, you can’t…

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Announcing Call to Action Conference 2018: A Revolution for Today’s Marketing Evolution

Webster’s Dictionary defines a ‘conference’ as, “An event at which industry professionals talk at other industry professionals who’ve stockpiled seven complimentary croissants in their bag to eat later. See also: Room temperature orange juice.” Whether it’s to learn some new tricks, make some new connections or drum up some new business, conferences are a necessary (and sometimes cool) part of being a marketer—but not all of them are worth your time. While your typical marketing conference has morphed from weak coffee and dry PowerPoints to free t-shirts and celebrity thought…

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See The Landing Pages These Shopify Merchants Used to Scale Ad Revenue 33X

Year round Liz and Bill Farrell, a husband and wife team, work the dirt at Fat Stone Farm in Lyme, Connecticut with their two kids. After making the move from cubicles to the great outdoors, the Farrells realized they loved growing fresh food, and creating healthy, farm-grown products ranging from elderberry apple shots to their own maple syrup. Now—when you think of a typical farmer’s marketing strategy—you might picture a hand-painted sign at a local market, but Liz and Bill run a digital elderberry empire. The couple started as Shopify…

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How to Make Your Unbounce Landing Pages GDPR Compliant

You might not wake up each morning thinking about data privacy and security but, like it or not, Facebook’s recent move makes it an issue you can’t dismiss. Long before Mark Zuckerberg sat before congress in the face of the Cambridge Analytica scandal, explaining how Facebook uses personal data, the European Union started getting especially serious about data protection and privacy. And so, on May 25 2018, the EU’s General Data Protection Regulation (GDPR) goes into effect. In a nutshell, the GDPR legislation gives everyone in the EU greater privacy…

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Are People Watching Your Landing Page Videos? Here’s How to use Google Tag Manager to Check

In 2018, video marketing has become ubiquitous in news feeds and it’s one of the best tools for persuasion you have available to you. In fact, 72% of businesses say video has improved their conversion rates. Naturally, because your landing pages are designed to persuade and convert, it makes total sense you’d want to use videos to boost the power of your offer. But how do you know if visitors are actually interacting with your landing page videos? If you’re spending money on producing video content (especially if it’s offer-specific),…

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