PLATFORM

7 Times Brands Used Social Media to Make Customers Happy

A social media presence is critical for brands’ success. Each day users scroll through 300 feet of content, according to SmartInsights. If your company’s name isn’t in those users’ feeds, you’re missing an opportunity. However, just posting on social media isn’t enough. You have to actually engage with your customers by listening to what they …

7 Times Brands Used Social Media to Make Customers Happy Read More »

Expert-Approved Templates Now Available in Marketing Automation

We recently introduced workflow templates within marketing automation to help you get started quickly and save you time. You can find nine categories of templates that include scenarios like automated welcome messages for lead qualifying and abandoned cart reminders for sales promotions. If you’ve followed us for a while, you might have noticed that we …

Expert-Approved Templates Now Available in Marketing Automation Read More »

Email Segmentation For Event Marketing Campaigns

Email segmentation is nothing new, but recent developments in event marketing have made it possible to target specific contacts in unusual ways. Email segmentation has become a widely-known strategy that continues to become more nuanced and effective with evolving technology. Getting started with email segmentation should no longer be foreign territory for any modern-day marketer. …

Email Segmentation For Event Marketing Campaigns Read More »

How to Succeed at Email Marketing in Seasonal Businesses

Seasonal businesses are a tough beast to manage. If you’re running a seasonal business, you’re used to the ups and downs, and the challenges related to managing cash-flow, hiring seasonal labor, and prepping for the swing of things. As if those things weren’t enough, seasonality throws a wrench into the works when it comes to …

How to Succeed at Email Marketing in Seasonal Businesses Read More »

Tips for Creating an Unconventional Newsletter

Marketers try to keep their audiences engaged through constant email communication. That’s the main purpose of newsletters. Over the course of our lives, we get tons of newsletters, which can become a problem for many. Only a few newsletters survive my harsh inbox-cleaning habits. I regularly unsubscribe to those newsletters that I don’t find relevant …

Tips for Creating an Unconventional Newsletter Read More »

Get Hooked on Our Podcast Series – #GRTalks and Entrepreneur of the Month

If you’re in need of inspiration for a good start of the day, we’ve got you covered. There are new podcast episodes now available in our GRTalks and Entrepreneur of the Month series. Read on to find out what we’re talking about. GRTalks What should sales really be about? Rachel Gray answers this question in …

Get Hooked on Our Podcast Series – #GRTalks and Entrepreneur of the Month Read More »

Why Email Remains the Best Marketing Channel (A Data-Backed Answer)

I tend to avoid using superlatives, but I’ll come right out and say it: email marketing campaigns are by far the BEST marketing channel on the web. Now, every time I put out this sentiment, I get tons of flak from my marketer and entrepreneur friends. “That’s where you’re wrong, Brad. PPC campaigns are a …

Why Email Remains the Best Marketing Channel (A Data-Backed Answer) Read More »

Grow Your List from Day One with the GetResponse List Building Program

Growing your contact list got you stumped? Maybe you have an email list already, but it’s getting stale, and you’re losing contacts through unsubscribes and bounces? No matter your level of list building or online marketing experience, establishing and then continuing to grow your contact list is an unavoidable factor in growing and maintaining your …

Grow Your List from Day One with the GetResponse List Building Program Read More »