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Inspiring Holiday Email Campaigns and What Makes Them So Good

Ah, holidays – the time of year all ecommerce businesses are impatiently waiting for. Their long, meticulous preparations will soon repay them with increased website traffic and sales revenue. But the businesses who are going to be the biggest winners of the holiday season race aren’t just the ones who can simply manage the increase …

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Biggest Mistakes I Made with Content Marketing

Content marketing is one of the staples of every good marketer’s tool stack in 2018. With content generating three times as many leads as outbound marketing at 62% smaller costs, there’s no wonder. However, with the abundance of content marketing material out there, not all of it is equally successful. With 3 years of writing …

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5 Little-Known Tweaks Guaranteed to Boost Your Ecommerce ROI

As an ecommerce business, it’s important to be able to maximize the ROI from your marketing efforts. And the best way to maximize this ROI isn’t necessarily by getting more traffic but by working on ensuring that your existing traffic converts better. 99 percent of customers, as data from Seewhy shows, won’t buy on the …

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30+ Automated Emails You Should Be Sending Today

Automated emails have become an essential part of any effective marketing campaign. Thanks to them, you can reach your audience exactly when they need it and when they are most likely to convert. If you’re considering making them a part of your own marketing campaigns, then you’ll want to consider bookmarking this post, and keep …

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Social Shares Down, Click-Baits Down, Listicles Down: The Future of Content Marketing

I saw it coming. It was inevitable. The gurus and pundits of content marketing always knew that this bubble will burst sooner or later and that it’s only a matter of time. And, 2017 it was! The year that saw a decline in social referral traffic for the first time in the history of mankind. …

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Why Entrepreneurs Fail at Personal Branding

Branding is not something that only benefits corporations; on the contrary, it’s something that any business must have in order to be successful. That includes entrepreneurs, but their branding must be of a more personal variety. When done well, personal branding will elevate your success exponentially. There’s one reason in particular why this is true: …

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From Cold Email to Nurture: Build Momentum with Your Leads

Have you ever had to do door-to-door sales? Let me tell you, it takes a special kind of energy to just walk into a stranger’s life like that and try to get them to pick up what you’re putting down. It takes finesse and charisma to get through the door. Once inside, a successful traveling …

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App Store Optimization: Common Pitfalls to Avoid

The app ecosystems are teeming with millions of apps that are just waiting to be downloaded. With high competition, apps often face the troubling situation of getting noticed. While there are many different tips and tricks on how to improve install rates, the most beneficial strategy is App Store Optimization (ASO). While ASO is the …

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