AUTOMATION marketing PLATFORM PRODUCTIVITY 

Inspiring Holiday Email Campaigns and What Makes Them So Good

Ah, holidays – the time of year all ecommerce businesses are impatiently waiting for. Their long, meticulous preparations will soon repay them with increased website traffic and sales revenue. But the businesses who are going to be the biggest winners of the holiday season race aren’t just the ones who can simply manage the increase in customer enquiries and product orders. They are the ones who successfully capture the attention of their target audience and convince them to do the holiday gift shopping at their store. One of the most…

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AUTOMATION marketing PLATFORM PRODUCTIVITY 

Biggest Mistakes I Made with Content Marketing

Content marketing is one of the staples of every good marketer’s tool stack in 2018. With content generating three times as many leads as outbound marketing at 62% smaller costs, there’s no wonder. However, with the abundance of content marketing material out there, not all of it is equally successful. With 3 years of writing content for the web, I’ve made some mistakes along the way that helped me learn to write and plan out better content. Here are some of those mistakes, as well as ways to prevent them…

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AUTOMATION marketing PLATFORM PRODUCTIVITY 

5 Little-Known Tweaks Guaranteed to Boost Your Ecommerce ROI

As an ecommerce business, it’s important to be able to maximize the ROI from your marketing efforts. And the best way to maximize this ROI isn’t necessarily by getting more traffic but by working on ensuring that your existing traffic converts better. 99 percent of customers, as data from Seewhy shows, won’t buy on the first visit to your website. Research from Eisenberg Holdings reveals that the average business spends just $1 on conversions and user experience for every $92 spent on generating traffic. This explains why many ecommerce businesses…

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AUTOMATION marketing PLATFORM PRODUCTIVITY 

Small Business Marketing for Less

Small business owners often avoid creating a marketing plan, afraid of the cost. It can be harmful, however, as marketing is an important part of the growth and stability of a small business. Small business owners who ignore marketing and don’t make it a part of their yearly goals and budget are setting their business up for a stagnant year of potential profit regression. If you’re intimidated by marketing and assume you can’t afford to put a strategy or budget in place, it’s time to get creative. To see a…

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call to action marketing PLATFORM 

From Cold Email to Nurture: Build Momentum with Your Leads

Have you ever had to do door-to-door sales? Let me tell you, it takes a special kind of energy to just walk into a stranger’s life like that and try to get them to pick up what you’re putting down. It takes finesse and charisma to get through the door. Once inside, a successful traveling salesperson wields the uncanny ability to quickly soak in their surroundings and use those contextual clues to their advantage. They glean what they can about their customer or host and work that into their presentation.…

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marketing PLATFORM 

App Store Optimization: Common Pitfalls to Avoid

The app ecosystems are teeming with millions of apps that are just waiting to be downloaded. With high competition, apps often face the troubling situation of getting noticed. While there are many different tips and tricks on how to improve install rates, the most beneficial strategy is App Store Optimization (ASO). While ASO is the go-to strategy for ensuring that your app is visible and converting users, some developers don’t heed the failings of others and suffer the consequences of stumbling and making mistakes. These pitfalls can determine how well…

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AUTOMATION marketing PLATFORM Webinars 

30+ Automated Emails You Should Be Sending Today

Automated emails have become an essential part of any effective marketing campaign. Thanks to them, you can reach your audience exactly when they need it and when they are most likely to convert. If you’re considering making them a part of your own marketing campaigns, then you’ll want to consider bookmarking this post, and keep coming back for more ideas. [Editor’s note: This article was last updated in September, 2018] What are automated emails? Just like your out-of-office replies, email marketing campaigns don’t have to be sent manually. Using autoresponders…

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AUTOMATION marketing PLATFORM PRODUCTIVITY 

Read a Book Day: Our Team’s Recommendations

It’s September 6th, a day marked red in every bibliophile’s calendar – National Read a Book Day. Today’s fun holiday inspires us all to unwind, cosy up with a cup of tea, and grab a book. It may be the one you’ve already read and wanted to get back to for a long time. Or, it could be the book that’s been sitting on your shelf for a bit too long. It doesn’t matter if it’s a guide, a memoir, the newest business bible that generates all the fuss this…

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AUTOMATION marketing PLATFORM PRODUCTIVITY 

Social Shares Down, Click-Baits Down, Listicles Down: The Future of Content Marketing

I saw it coming. It was inevitable. The gurus and pundits of content marketing always knew that this bubble will burst sooner or later and that it’s only a matter of time. And, 2017 it was! The year that saw a decline in social referral traffic for the first time in the history of mankind. What? It’s not a hype, it’s the truth! Guess who overtook again? Traffic from Google sites. No surprises. In August 2018, content social sharing is down to 50% as compared to 2015. Which means your…

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AUTOMATION marketing PLATFORM PRODUCTIVITY 

Why Entrepreneurs Fail at Personal Branding

Branding is not something that only benefits corporations; on the contrary, it’s something that any business must have in order to be successful. That includes entrepreneurs, but their branding must be of a more personal variety. When done well, personal branding will elevate your success exponentially. There’s one reason in particular why this is true: many people prefer the personal touch – they want to buy from those whom they’re familiar with. If they respect, like and trust you, they’re more likely to buy from you. For this to happen,…

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