Your Shortcut to Lightning-Fast Speeds. AMP Landing Pages Come to Unbounce.
In 2019, more than half of all web pages will be loaded on smartphones. This means more prospects than ever before will connect to your...
Pay Per Click
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Why SKAGs Are No Longer a PPC Best Practice (and How to Respond)
The worst-kept secret, once upon a time Step into my time machine, and let us take a journey. It’s 2015. You’re studying PPC best practices,...
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How To Choose the Right Ad Platform for Your Business
When you’re just starting out, it can be a struggle to find simple advice about where you should be advertising your business online. The digital...
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Increase Your Landing Page Speed (By Stealing Our Homework)
If you’ve read Unbounce’s 2019 Page Speed Report (and you really should), then you already know why speed is so important this year. Slow-loading landing...
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More For Your Clients, More For You: The Best Way to Give Your Agency an Edge This Year
The agency life ain’t easy. There’s constant competition to acquire new clients and new agencies are poppin’ up every day. You know your agency delivers...
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Sloppy PPC Landing Pages Hurt Your Ad Spend. Here’s How To Fix ‘Em.
Median conversion rates hover between 3-6%, according to the Conversion Benchmark Report. But the best? Anywhere between 12-27%. That’s two to five times the median....
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How to Use PPC Campaigns to Enroll More Students?
For a higher education institution to thrive (or even function), it needs a healthy year-on-year influx of new students. Given that an HEI’s (Higher Education...
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3 Ways PPC Will Change in 2019 and 3 Ways You Can Prepare For It
2019 is here, and if you’re still running the same old ad campaigns from a year or two ago, it’s time to turn off cruise...
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Making Market Forces Work for You: A Q&A With Product Positioning Pro April Dunford
There are only a few instances when I wish I could travel back in time. One is when I’m reading the kid’s menu. One is...
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Announcing Call to Action Conference 2018: A Revolution for Today’s Marketing Evolution
Webster’s Dictionary defines a ‘conference’ as, “An event at which industry professionals talk at other industry professionals who’ve stockpiled seven complimentary croissants in their bag...