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Category: Pay Per Click

Campaign Strategy Landing Page Examples Landing Page Optimization Lead Generation Marketing Agencies Pay Per Click Product 

How Ecommerce Company Packlane Delivers On-Brand, Targeted Campaigns with Custom Landing Pages

Sarah Jean, , , 0 comment

Step inside the marketer’s brain and you’re likely to find some healthy skepticism. Does this $50 Airbnb come with a three-digit cleaning charge? Will “free shipping” require my firstborn to clear customs? Why does this anonymous benefactor need a credit card number to give me my millions? (And how did he get my email?) Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough? Not so—at least when it comes to landing pages. Just look to the customization masters at ecomm packaging company Packlane. They…

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Conversion Optimization marketing Online Marketing Pay Per Click 

How to Use PPC Campaigns to Enroll More Students?

Sarah Jean, , , 0 comment

PPC Campaigns to Enroll More Students For a higher education institution to thrive (or even function), it needs a healthy year-on-year influx of new students. Given that an HEI’s (Higher Education Institution’s) enrolment statistics are intrinsically linked to its survival, there are no wrong ways in which to recruit and enroll new students. You may find that Pay Per Click advertising (PPC) may be the answer to all of your problems… And it might. However, as with any form of advertising, PPC has its caveats. Competition is rife and fierce,…

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Conversion Optimization Landing Page Examples Lead Generation Pay Per Click 

Mobile Landing Page Examples That Seriously Set the Bar

Sarah Jean, , , 0 comment

We’ve all had frustrating experiences browsing the web on our phones: load times that seem to carry on forever; pages that are cluttered and difficult to navigate; long, rambling blocks of text that make it tough to understand what you’re even looking at. Well, at Unbounce, we’re putting our foot down. We’re tired of junky mobile landing pages. We want to celebrate the pages that do mobile right, with easy-to-follow copy, super-sleek designs, and crazy-fast load times. And since it’s our blog, that’s what we’re going to do. But before…

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Conversion Optimization Landing Page Examples Landing Page Optimization Pay Per Click 

8 Incredible App Landing Pages (and How You Can Create Your Own)

Sarah Jean, , , 0 comment

Have you looked at your iPhone’s App Store lately? How about Google Play? I’ve seen landfills with better curation. With more than two million apps available on each store, people have a much better chance of finding a pearl in an oyster than randomly stumbling upon your app. No matter how appealing it is—no matter how entertaining or even life-changing—most people won’t discover it without a robust marketing campaign. (And, to paraphrase Contently’s Bradley Little, going viral is not a strategy.) The first step in marketing your iPhone or Android…

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Conversion Optimization Landing Page Examples Landing Page Optimization Lead Generation Pay Per Click Product 

Your Shortcut to Lightning-Fast Speeds. AMP Landing Pages Come to Unbounce.

Sarah Jean, , , , 0 comment

In 2019, more than half of all web pages will be loaded on smartphones. This means more prospects than ever before will connect to your business while on the go. But it also means more of ‘em will connect while hurrying between appointments—or while fighting for a seat on public transit, or while struggling with spotty Wi-Fi at the local Starbucks. So they’ll have much less patience for your slow-loading web pages, no matter what you’re offering. (In fact, Google tells us that 53% of your potential mobile conversions are…

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Conversion Optimization Landing Page Optimization Pay Per Click 

Why SKAGs Are No Longer a PPC Best Practice (and How to Respond)

Sarah Jean, , 0 comment

The worst-kept secret, once upon a time Step into my time machine, and let us take a journey. It’s 2015. You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. You stumble upon a “hack” for optimal keyword performance, your elusive unicorn: the SKAG (Single Keyword Ad Group). You immediately apply the philosophy to your Adwords (now Google Ads) campaigns and, for a while, things go rather well. However, as the years roll by, you begin to notice that SKAGs are…

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Conversion Optimization Lead Generation Marketing Strategies Pay Per Click 

How To Choose the Right Ad Platform for Your Business

Sarah Jean, , 0 comment

When you’re just starting out, it can be a struggle to find simple advice about where you should be advertising your business online. The digital marketing world can be noisy, after all, and everyone has an opinion. Your friend tells you that Google Ads is just too expensive. The blogs all say Facebook is for old people. You’re hearing from others that you simply must be on Instagram. And LinkedIn is dying, right? (Everybody knows it, right?) So how do you know where you should be advertising for your business…

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Conversion Optimization Landing Page Examples Landing Page Optimization Lead Generation Marketing Agencies Pay Per Click 

More For Your Clients, More For You: The Best Way to Give Your Agency an Edge This Year

Sarah Jean, , , 0 comment

The agency life ain’t easy. There’s constant competition to acquire new clients and new agencies are poppin’ up every day. You know your agency delivers and that your team is stacked with experts. You know your clients will be happy they chose you because you’ve got a great track record. But, you also know every agency out there is saying the exact. same. thing. It helps to have something extra in your proverbial utility belt—something to offer outside your stellar services that sets your agency apart. Something like The Unbounce…

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Conversion Optimization Landing Page Examples Landing Page Optimization Lead Generation Marketing Agencies Pay Per Click 

Sloppy PPC Landing Pages Hurt Your Ad Spend. Here’s How To Fix ‘Em.

Sarah Jean, 0 comment

Median conversion rates hover between 3-6%, according to the Conversion Benchmark Report. But the best? Anywhere between 12-27%. That’s two to five times the median. If you’re reading this, chances are that you’re stuck somewhere in the depressingly-low single digits. Most are. You’ve got the right keywords, your Ad Groups are on point, and your landing pages nail the essentials. So why are conversions and costs not budging? The problem is that while ‘best practices’ can be helpful, they’re not enough. You need to rethink how those PPC landing pages…

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Conversion Optimization Landing Page Examples Landing Page Optimization Lead Generation Marketing Agencies Pay Per Click 

Increase Your Landing Page Speed (By Stealing Our Homework)

Sarah Jean, 0 comment

If you’ve read Unbounce’s 2019 Page Speed Report (and you really should), then you already know why speed is so important this year. Slow-loading landing pages have always been an obstacle to higher conversions, and now Google is punishing poor mobile load times in its search rankings. To be successful in 2019, we—marketers—need to be thinking fast. But are we? To find out, we polled almost 400 marketers on their attitudes around page speed and asked what (if anything) they were doing to get faster. Just 56% of marketers are…

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