CCPA: How to Get Ready for the California Consumer Privacy Act
Last year, GDPR made us all revise our data protection compliancy. But, there are new data protection regulations coming on January 1, 2020. The California...
marketing
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9 Preheader Text Mistakes that Nosedive Your Email Open Rates
Getting your business emails opened is like threading a needle. You fail more times than you succeed. Inboxes are jammed as brands jostle for people’s...
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Are You Putting Your Landing Page CTAs in the Right Place?
Your CTAs are directional signs that tell your visitors where to go and what to do. Calls to action communicate your goals to people who...
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Blogging in 2019: Marketing Benefits and Best Practices
In an image-driven world, visualization is still a hot topic, especially in marketing. The hype around video content is still alive and well, and blogging...
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9 Higher Education Email Marketing Strategies for Better Student Enrollment
Social media, instant messaging, chatbots, and programmatic advertising have changed the digital marketing landscape. A generation of consumers has grown up with mobile devices in...
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How to Use PPC Campaigns to Enroll More Students?
For a higher education institution to thrive (or even function), it needs a healthy year-on-year influx of new students. Given that an HEI’s (Higher Education...
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A Guide to Email Drip Campaigns
You’ve probably read a lot of case studies about email drip campaigns and people getting amazing results using email marketing. If you’ve tried to copy...
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43 Email List Building Ideas for 2019
Email list building is crucial for email marketing. A high-quality email list can be your most valuable business asset. In this article, you’ll find practical...
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30+ Best Email Campaigns and Why We Loved Them
Thousands of marketers around the globe share the same mission – they want to send the best email marketing campaigns. While there are many ways...
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Plan Your Campaigns with Our 2019 Holiday Retail Calendar
Call me crazy, but I love returning to work after the Christmas break. Everything’s slowly picking back up after the sales craze (and awkward family...
