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5 Thank You Pages That Take Post-Conversion to the Next Level

February 19, 2020February 19, 2020 Sarah JeanConversion Optimization, landing page message, Thank You Pages0 comment

If you’re like me, you say “please” and “thank you” automatically. You’ve been saying these magic words since you were a kid. Because you were strongly motivated. Forget your manners, and you’d be humiliated in front of your family or strangers. Refuse altogether, and you’d be denied the obscure object of desire. “What do we say?” “Pweese.” Boom—the chunky monkey is yours! For today’s marketers, the problem with habitual politeness is that the delivery of a thank you message should never be a reflex. If a “thank you” rings hollow,…

Marketers Need an Easier Way to Optimize Landing Pages [Introducing Smart Traffic™]

February 13, 2020February 15, 2020 Sarah JeanA/B Testing, Landing Pages, Marketing AI, Optimize Landing Pages0 comment

Want to capture more conversions with your landing pages? (Silly question, right?) The received wisdom is that you should A/B test and optimize until you’re converting as many visitors as possible. For years, you’ve been told by industry leaders (and, yes, by Unbounce) that A/B testing is essential to your digital marketing practice. And why not? There’s plenty of evidence that shows A/B testing works by letting you squeeze more conversions from your existing assets. Brilliant. But if you’re on a small marketing team—heck, you just might be that proverbial…