Campaign Strategy Landing Page Examples Landing Page Optimization Lead Generation Marketing Agencies Pay Per Click Product 

How Ecommerce Company Packlane Delivers On-Brand, Targeted Campaigns with Custom Landing Pages

Step inside the marketer’s brain and you’re likely to find some healthy skepticism. Does this $50 Airbnb come with a three-digit cleaning charge? Will “free shipping” require my firstborn to clear customs? Why does this anonymous benefactor need a credit card number to give me my millions? (And how did he get my email?) Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough? Not so—at least when it comes to landing pages. Just look to the customization masters at ecomm packaging company Packlane. They…

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Conversion Optimization Landing Page Examples Landing Page Optimization Marketing Agencies News 

How We’re Working for You During COVID-19

Here at Unbounce, we’re continuing to watch and adapt to COVID-19 as details emerge. But this isn’t business as usual for anybody—it’s uncharted territory, and it’s understandable that many of us are feeling anxious about what comes next. Landing pages are certainly not top-of-mind for you at this time. Right now, you’re concerned about your health, your family, and your community. But if worries about your campaigns and software subscriptions are piling stress onto an already stressful situation, we want to take that pressure off. At Unbounce, we’re doing all…

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Campaign Strategy Conversion Optimization Landing Page Examples Landing Page Optimization Lead Generation Marketing Agencies 

[Watch] How Procurify Scored a Ton of SaaS Demos with ABM & Landing Pages

It’s the kind of mega-growth story anyone starting a software-as-a-service (SaaS) company dreams about. You and a couple of friends have an idea for a product that fits a clear gap in the market. You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. You spend that money hiring and building out the software. Before long, you’re closing your Series A, then your Series B. You’ve turned that original idea into a fast-growing SaaS platform serving hundreds of…

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Campaign Strategy Conversion Optimization Landing Page Examples Landing Page Optimization Marketing Agencies Product 

27 Ecommerce Landing Page Examples to Maximize Sales in 2020

Effective ecommerce landing pages aren’t just about big logos and shiny product photos—they’re about giving shoppers the information, direction, and experience they need to smash that “Buy Now” button. Take a look at these hand-picked ecommerce landing page examples to make 2020 your best-selling year yet. Why Not Just Use Product Pages for Your Ecommerce Campaigns and Promotions? Pairing ads with product pages can lead to some pretty underwhelming results. According to Monetate, visitors convert half as often when they’re on a product page compared to a custom landing page…

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Conversion Optimization Email Marketing Landing Page Optimization Lead Generation Marketing Agencies 

4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)

It’s been a heck of a year, hasn’t it? And it’s not over yet. Even if you’re still knee-deep in holiday and end-of-year promotions, it makes sense to take time to pause. Now’s the time to reflect on the challenges, opportunities, and accomplishments of 2019—before the crazy starts up again. With that in mind, we’re revisiting the big lessons drawn from our most popular pieces on digital marketing and landing pages. For each, we’ll talk about how you can best apply these lessons in 2020 and beyond. Lesson 1: Slow…

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Email Marketing Landing Page Examples Landing Page Optimization Lead Generation Marketing Agencies 

Evergreen SaaS Landing Pages You Should Have Running at All Times [Examples]

It’s a vicious cycle that many SaaS marketers fall into—you’re trying to hit your lead-gen targets, but your budget and resources are tight. So you turn to a quick, one-off campaign to generate some leads. Then, once that campaign runs its course, you start planning the next one. And so on. (And so on.) While this cycle can be effective in the short term, it’s just not sustainable. Running campaigns in this way create spikes in traffic that can quickly die out if you don’t invest in ongoing promotion. They…

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Conversion Optimization Landing Page Examples Landing Page Optimization Lead Generation Marketing Agencies Pay Per Click 

More For Your Clients, More For You: The Best Way to Give Your Agency an Edge This Year

The agency life ain’t easy. There’s constant competition to acquire new clients and new agencies are poppin’ up every day. You know your agency delivers and that your team is stacked with experts. You know your clients will be happy they chose you because you’ve got a great track record. But, you also know every agency out there is saying the exact. same. thing. It helps to have something extra in your proverbial utility belt—something to offer outside your stellar services that sets your agency apart. Something like The Unbounce…

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Conversion Optimization Landing Page Examples Landing Page Optimization Lead Generation Marketing Agencies Pay Per Click 

Sloppy PPC Landing Pages Hurt Your Ad Spend. Here’s How To Fix ‘Em.

Median conversion rates hover between 3-6%, according to the Conversion Benchmark Report. But the best? Anywhere between 12-27%. That’s two to five times the median. If you’re reading this, chances are that you’re stuck somewhere in the depressingly-low single digits. Most are. You’ve got the right keywords, your Ad Groups are on point, and your landing pages nail the essentials. So why are conversions and costs not budging? The problem is that while ‘best practices’ can be helpful, they’re not enough. You need to rethink how those PPC landing pages…

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Conversion Optimization Landing Page Examples Landing Page Optimization Lead Generation Marketing Agencies Pay Per Click 

Increase Your Landing Page Speed (By Stealing Our Homework)

If you’ve read Unbounce’s 2019 Page Speed Report (and you really should), then you already know why speed is so important this year. Slow-loading landing pages have always been an obstacle to higher conversions, and now Google is punishing poor mobile load times in its search rankings. To be successful in 2019, we—marketers—need to be thinking fast. But are we? To find out, we polled almost 400 marketers on their attitudes around page speed and asked what (if anything) they were doing to get faster. Just 56% of marketers are…

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