Campaign Strategy Landing Page Examples Landing Page Optimization Lead Generation Marketing Agencies Pay Per Click Product 

How Ecommerce Company Packlane Delivers On-Brand, Targeted Campaigns with Custom Landing Pages

Step inside the marketer’s brain and you’re likely to find some healthy skepticism. Does this $50 Airbnb come with a three-digit cleaning charge? Will “free shipping” require my firstborn to clear customs? Why does this anonymous benefactor need a credit card number to give me my millions? (And how did he get my email?) Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough? Not so—at least when it comes to landing pages. Just look to the customization masters at ecomm packaging company Packlane. They…

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Campaign Strategy Conversion Optimization Landing Page Examples Landing Page Optimization Lead Generation Marketing Agencies 

[Watch] How Procurify Scored a Ton of SaaS Demos with ABM & Landing Pages

It’s the kind of mega-growth story anyone starting a software-as-a-service (SaaS) company dreams about. You and a couple of friends have an idea for a product that fits a clear gap in the market. You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. You spend that money hiring and building out the software. Before long, you’re closing your Series A, then your Series B. You’ve turned that original idea into a fast-growing SaaS platform serving hundreds of…

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Conversion Optimization Email Marketing Landing Page Optimization Lead Generation Marketing AI 

5 Thank You Pages That Take Post-Conversion to the Next Level

If you’re like me, you say “please” and “thank you” automatically. You’ve been saying these magic words since you were a kid. Because you were strongly motivated. Forget your manners, and you’d be humiliated in front of your family or strangers. Refuse altogether, and you’d be denied the obscure object of desire. “What do we say?” “Pweese.” Boom—the chunky monkey is yours! For today’s marketers, the problem with habitual politeness is that the delivery of a thank you message should never be a reflex. If a “thank you” rings hollow,…

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Conversion Optimization Landing Page Optimization Lead Generation 

9 Creative Popup Ideas to Make More Money for Your Ecommerce Store

While you may have lots of ideas for running high-converting promotions, making changes to your online store to implement said promotions can be time-consuming and tricky depending on your shop setup. Lucky, you can quickly and easily create targeted popup promotions that spur sales directly, or nurture relationships with prospects until they’re eager and ready to buy, increasing your sales and order values. Let’s take a look at nine powerful popup ideas that you can get up and running today to boost your business’s bottom line. But first… What Makes…

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Lead Generation Online Marketing 

4 Power Plays for Driving Qualified Google Traffic (Even When No One’s Looking for You)

We learned from the 2010 sci-fi classic Inception that it’s nearly impossible to plant an idea in someone’s head (even for professional dream architects). This is bad news when you’re on the hook to deliver a high-performing landing page for a new product or service. If no one is searching for your offer, then no matter how brilliant your page, it’s much harder to get the traffic you need to validate, test, and scale. Source: Advertising is Inception (SlideShare) Even Google, the search engine powerhouse, can’t create demand where none…

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Conversion Optimization Landing Page Examples Landing Page Optimization Lead Generation 

2020 Ecommerce Landing Page Best Practices (with 27 Examples)

Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask) If your online store isn’t generating a ton of sales, it might have something to do with where you’re sending your traffic. As an ecomm marketer, there’s a good chance you’ve advertised a product through paid search or announced a seasonal promotion via email—and, maybe, been less than delighted with the results. These campaigns can sputter for all sorts of reasons, but there’s a common blunder that tons of marketers make: they send their traffic directly…

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Conversion Optimization Email Marketing Landing Page Optimization Lead Generation Marketing Agencies 

4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)

It’s been a heck of a year, hasn’t it? And it’s not over yet. Even if you’re still knee-deep in holiday and end-of-year promotions, it makes sense to take time to pause. Now’s the time to reflect on the challenges, opportunities, and accomplishments of 2019—before the crazy starts up again. With that in mind, we’re revisiting the big lessons drawn from our most popular pieces on digital marketing and landing pages. For each, we’ll talk about how you can best apply these lessons in 2020 and beyond. Lesson 1: Slow…

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Email Marketing Landing Page Examples Landing Page Optimization Lead Generation Marketing Agencies 

Evergreen SaaS Landing Pages You Should Have Running at All Times [Examples]

It’s a vicious cycle that many SaaS marketers fall into—you’re trying to hit your lead-gen targets, but your budget and resources are tight. So you turn to a quick, one-off campaign to generate some leads. Then, once that campaign runs its course, you start planning the next one. And so on. (And so on.) While this cycle can be effective in the short term, it’s just not sustainable. Running campaigns in this way create spikes in traffic that can quickly die out if you don’t invest in ongoing promotion. They…

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Conversion Optimization Landing Page Examples Landing Page Optimization Lead Generation Product 

Not Using Landing Pages in Your Ecommerce Email Marketing? Here’s Why You Should

So, you’re not using your Landing Pages with your Email Marketing? We’ve all had it happen. You meticulously craft an ecommerce email campaign that’s gonna help you sell a ton of products. You build a beautiful HTML template, write engaging copy, and A/B test your subject line. You implement an obvious and compelling call to action. And after all that work, the landing page that your email directs folks to has a high bounce rate—or worse, a low conversion rate. What gives? It could be that your emails are writing…

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Conversion Optimization Lead Generation 

3 B2B Conversion Optimization Practices You’ve (Probably) Overlooked

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. There could be many reasons for this lack of satisfaction. But from what I’ve seen with my past CRO projects, one major cause is marketers frequently missing out on some optimization opportunities that would improve their B2B conversion rates. I don’t blame them, of course. There’s a lot that goes into B2B conversion optimization, and it’s easy to miss a few…

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