Landing Page Optimization

Increase Your Landing Page Speed (By Stealing Our Homework)

If you’ve read Unbounce’s 2019 Page Speed Report (and you really should), then you already know why speed is so important this year. Slow-loading landing pages have always been an obstacle to higher conversions, and now Google is punishing poor mobile load times in its search rankings. To be successful in 2019, we—marketers—need to be …

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How to Create Landing Pages for a Facebook Ad Campaign

When it comes to marketing and advertising, nothing seems to work better these days than social media. People love social channels, and the latest numbers give solid proof to the concept. There are over 2 billion monthly active users on Facebook and most of them spend more hours a day on the platform than on …

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Urge Landing Page Visitors to Buy with a Countdown Timer

I’m excited to share the latest improvement to the GetResponse landing pages that will help you get more conversions by creating a sense of urgency. Add a countdown timer and let your prospects know how much time they have until your offer expires. We know that the average attention span of a visitor is now …

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9 Best Landing Page Design Trends for 2019

Landing pages are about first impressions… but if you don’t update them with the latest design trends, the impression will be a company that’s outdated and out of touch. Design trends are crucial to landing pages because they act as signals, even subconsciously, that communicate to visitors that you’re on the ball. That goes double …

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How Leading Brands Design Effective Event Registration Landing Pages

Your event registration page plays a critical role in converting website visitors. In addition to increasing event ticket sales, your event registration sets expectations for your audience and defines your event brand as a whole. To maximize its potential, your event registration strategy should include elements of the following examples as well as your own …

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Just Landed: Landing Pages on WordPress

We know seamless integration matters – and makes your marketing much easier. That’s why we’re always working hard on our WordPress plugin. And today, I’m excited to announce you can now use it to publish your landing pages within WordPress. That means no more coding each page. Just create one in the easy GetResponse landing …

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See The Landing Pages These Shopify Merchants Used to Scale Ad Revenue 33X

Year round Liz and Bill Farrell, a husband and wife team, work the dirt at Fat Stone Farm in Lyme, Connecticut with their two kids. After making the move from cubicles to the great outdoors, the Farrells realized they loved growing fresh food, and creating healthy, farm-grown products ranging from elderberry apple shots to their …

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Making Market Forces Work for You: A Q&A With Product Positioning Pro April Dunford

There are only a few instances when I wish I could travel back in time. One is when I’m reading the kid’s menu. One is when I stumble upon Bill and Ted’s Excellent Adventure on TBS. And one is after I’ve launched a new product or campaign. You and I may share that last one. …

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Could the Breadcrumb Technique Help Boost Your Landing Page Conversions?

We’ve all heard the term “less is more”. And we’ve been told this applies for landing pages too. I.e. your forms should be short and only ask for only the bare minimum of required information if you want to convert. However, when used across the board, this advice can backfire. As an example, one of …

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Announcing Call to Action Conference 2018: A Revolution for Today’s Marketing Evolution

Webster’s Dictionary defines a ‘conference’ as, “An event at which industry professionals talk at other industry professionals who’ve stockpiled seven complimentary croissants in their bag to eat later. See also: Room temperature orange juice.” Whether it’s to learn some new tricks, make some new connections or drum up some new business, conferences are a necessary …

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