Are You Putting Your Landing Page CTAs in the Right Place?
Your CTAs are directional signs that tell your visitors where to go and what to do. Calls to action communicate your goals to people who...
Landing Page Optimization
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Your Shortcut to Lightning-Fast Speeds. AMP Landing Pages Come to Unbounce.
In 2019, more than half of all web pages will be loaded on smartphones. This means more prospects than ever before will connect to your...
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8 Incredible App Landing Pages (and How You Can Create Your Own)
Have you looked at your iPhone’s App Store lately? How about Google Play? I’ve seen landfills with better curation. With more than two million apps...
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Why SKAGs Are No Longer a PPC Best Practice (and How to Respond)
The worst-kept secret, once upon a time Step into my time machine, and let us take a journey. It’s 2015. You’re studying PPC best practices,...
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Increase Your Landing Page Speed (By Stealing Our Homework)
If you’ve read Unbounce’s 2019 Page Speed Report (and you really should), then you already know why speed is so important this year. Slow-loading landing...
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How to Build a Lead Funnel That Actually Works
Lead generation is important – I’m sure you know that already. Too often, though, we’re becoming too busy with other tasks we enjoy doing more...
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What is a Sales Funnel and How to Build an Effective One
This article explores the methodology and technology of sales funnels – the fastest and the easiest way to promote, sell, and deliver your products or...
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Sloppy PPC Landing Pages Hurt Your Ad Spend. Here’s How To Fix ‘Em.
Median conversion rates hover between 3-6%, according to the Conversion Benchmark Report. But the best? Anywhere between 12-27%. That’s two to five times the median....
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Email Marketing Best Practices for 2019
Whether you’re new to email marketing or consider yourself an expert, you likely want the same: to send the best email marketing campaigns. all But...
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A Guide to Email Drip Campaigns
You’ve probably read a lot of case studies about people getting amazing results using email marketing. If you’ve tried to copy their tactics and failed,...
